Inizio Evoke

We’re proud to share that Inizio Evoke has been shortlisted in two categories at this year’s The Drum Awards EMEA for our work with Bayer | Consumer Health 🎉   - Digital Experience - CanesMeno Hub: Transforming the Menopause Experience - Healthcare & Pharma - CanesMeno: Reimagining Menopause Support   These nominations recognize the power of patient-centered innovation and the incredible collaboration between Bayer and our teams to create work that helps make health more human™.   A huge congratulations to everyone involved in bringing these impactful programmes to life.   We’re looking forward to celebrating alongside the industry at the awards ceremony on June 3!

We were at the AMEC Global Summit 2026 this week!   The summit sparked important conversations about the evolving role of data, analytics, and measurement in communications, and we were proud to join industry peers in exploring what’s next for the future of the sector.   Sean Pollard, VP, Insights & Analytics, was on the ground connecting with industry leaders and peers to explore how measurement, analytics, and insights are evolving to better demonstrate impact, inform strategy, and drive smarter decision-making.   It was an inspiring few days of discussion, collaboration, and innovation at #AMECSummit2026. Stay tuned for Sean's takeaways.

Congratulations to Chief Data Officer, Jamie Avallone, and Chief Innovation Officer, Will Reese, on being named to the PM360 Elite 100 - recognized among the most influential people shaping the future of healthcare. Jamie was honored in the Customer Intelligence Innovators category for pioneering Inizio Evoke’s unique behavioral data and commercial intelligence capabilities, while Will was recognized as an AI Marketing Pioneer for leading transformational AI innovation across healthcare marketing. They were recognized alongside Inizio Engage colleagues Jack McFeely and Colin Melville, whose work continues to advance patient experience and creative innovation across the industry. Together, these recognitions reflect Inizio’s leadership across data, AI, patient engagement, and innovation - and our commitment to advancing Intelligent Commercialization™. Read more here: https://bit.ly/49bK07F

We’re pleased to share that Jon Buckley, Director of Experience, has been selected as a judge for the 2026 PM Society PMi Awards!   Awards like these play an important role in recognising the ideas, campaigns and teams helping to move the healthcare sector forward, from work that changes behaviours and improves understanding, to initiatives that deliver real value for healthcare professionals, patients and communities.   We’re proud to see Jon contributing to a judging process that champions high standards and celebrates the people behind so many fantastic campaigns.   Best of luck to everyone entering. We look forward to seeing the work showcased this year!

This week’s Download is packed with updates across social, AI, and digital health.   Meta unveils “Instants,” a new disappearing photo-sharing experience built for more casual, low-pressure interactions, while TikTok expands AI-powered ad tools and launches in-app travel booking.   Trend of the Week: “Hallelujah” - a feel-good format centered on gratitude, milestones, and the moments that matter most. A powerful storytelling opportunity for patient advocacy and treatment journeys.   Also inside: - LinkedIn introduces consultant booking tools - Threads expands posting features - AI chatbots continue changing how patients search for health advice - Google-backed Isomorphic Labs raises $2.1B for AI-driven drug discovery   Your weekly round-up from Inizio Evoke Comms.   #InizioEvokeComms #DigitalHealthTrends #HealthcareMarketing #AIinHealth #SocialStrategy #TrendOfTheWeek

Proud to share that teams across Inizio Evoke Europe and Incisive Health have been shortlisted across six categories at the Communique Awards 2026!   Huge congratulations to our incredible teams and client partners whose impactful work has been recognised in the following categories:   ✅ Excellence in Patient Programmes – The CML Quality of Life Tracker for Novartis | Inizio Evoke Europe ✅ Excellence in Internal Communications – Shifting the System: Embedding Patient Advocacy, Enhancing R&D for J&J | Inizio Evoke Europe ✅ Excellence in Combined Customer Experience – CanesMeno Campaign for Bayer | Inizio Evoke Europe ✅ Excellence in Diversity, Equity and Inclusion Award – Reducing ethnicity-based health inequalities in breast cancer – equitable access to wigs and prosthetics for Gilead | Incisive Health ✅ Excellence in Payer and Policymaker Communications – No longer systematically excluded and ignored: Prioritising women in the national HIV response for Gilead | Incisive Health ✅ Excellence in Payer and Policymaker Communications – ‘The Truth, Undressed’: Achieving policy wins for intimate health education for Bayer Consumer Health | Incisive Health   We’re incredibly proud to see this work recognized and grateful to our client partners for their continued collaboration and trust.   Fingers crossed for the big night - we’re looking forward to celebrating together at the awards ceremony in London!

It’s the final day at #ECO2026. Julie Russell and I have really enjoyed meeting the teams behind the treatments that are evolving how the world sees and treats obesity. The symposia have demonstrated a breadth of novel approaches and solutions that will greatly expand our ability to help patients. I’ll follow up with my overall reflections but soon it will be time to say farewell and thankyou to Istanbul for hosting a fabulous event. #ObesityResearch #HealthcareCommunications #EASO #MedicalAffairs #HealthcareInnovation

At Reuters Events Pharma Barcelona, one theme consistently dominated conversations across the industry: AI.   Niklas Ekman, Practice Lead, Product, attended the event and delivered a workshop alongside Iris Lin, Product Lead, Science, exploring how HCP digital behavior can improve targeting, engagement, and decision-making.   Returning from Reuters Pharma, Niklas shares one key insight that surfaced repeatedly throughout the event:   Pharma doesn’t have a data access problem. It has a data synthesis problem.   In his latest blog, he explores the top questions organizations are facing as they work to operationalize AI in ways that drive meaningful business and patient impact.   Read more: https://bit.ly/4dlZgA5   #ReutersPharma #AI #HealthcareInnovation #PharmaMarketing #DataAndAI

We’re looking forward to attending #ASCO2026 in Chicago later this month!   Elina Kingkade, VP, Business Development, Toni Dufour, Managing Director, Growth Strategy, Matthew Hoelzle, Chief Medical Officer, and Christy Loringer, Senior Vice President will be attending this year. In the lead-up, we’ll be hearing their perspectives on what they’re most excited to see and learn at ASCO, the conversations and themes they expect will shape this year’s meeting, and where they see the industry’s focus evolving compared with previous years.   If you’re attending, visit us at booth 21157 to learn more about how we’re partnering across the healthcare landscape to drive meaningful outcomes.   We’re excited to connect with peers, partners, and clients throughout the meeting! https://lnkd.in/eWHB3T-2