Ipsos in US

Attention is the most valuable currency in marketing, as constant demands for our focus flit from one thing to the next. Listen as our panelists discuss the transition in favor of mindfulness, and why building genuine brand communities might be the key. https://lnkd.in/g7qDuipp

In a sign of the K-shaped economy Americans are split on whether they have have money left to spend on the things they want after paying their bills. Check out insights from our latest Consumer Tracker. https://lnkd.in/ge7Ttbtu https://lnkd.in/g6gk_5Q6

Gain a better understanding of how population decline, shifting milestones, and generations at work will impact your brand, now and in the future. Our detailed 73-page report offers detailed insights and examples of brands doing it right. Download today! https://lnkd.in/g6Fjxx9R

In our new Generations Report, we take a deep dive into the demographic pressures and cultural shifts reshaping our world, and what the future holds for consumers, employers, and society at large. Take our quick survey and then download the full report here. https://lnkd.in/g6Fjxx9R

Meet Ipsos @ Cannes! Check out our line-up of high-impact talks tackling the most pressing trends and featuring incredible top-tier experts: https://lnkd.in/gbzbc7mn And be sure to revisit our page, as we will be announcing even more exciting topics very soon. See you there! 🗓️ 22–26 June 📍 RTL AdAlliance Beach and Cannes Palais stage! Manny Flores

Sports sponsorships offer brands a powerful way to connect with wide audiences and boost visibility, but are you maximizing your investment? Read our full article for actionable insights 👉 https://lnkd.in/gHfPndES Key takeaways: 📌 Long and Short-term Sports Sponsorship: Balance long-term sponsorships that maintain mental availability, with high-intensity short-term events that offer brand visibility spikes. 📌 Brand Fit and Engagement with Fans: The most effective sponsorships feel natural. When fans instinctively connect your brand with the sport, through emotional, functional, or geographical ties, awareness and perception soar. 📌 Avoiding Brand Blindness: Don't let the event overshadow your brand. Relying too heavily on event assets instead of your own distinctive brand elements can leave audiences remembering the game, not you. Jim Vancho

Is the formidable price tag justified when advertising during the Super Bowl? At Ipsos, we assert that the answer is a resounding yes—provided the execution hits the mark. https://lnkd.in/gxwWi93e Excelling in this arena is no simple feat. Our research consistently highlights that immediately following the event, only a select few advertisements leave a significant impression. Conversely, some brands face the unfortunate reality of negligible recall, rendering their hefty investment ineffective. Through a strategic partnership with Ferrero, the Kinder Bueno brand harnessed Ipsos' expertise to navigate these challenges and craft a compelling advertisement for the 2026 Super Bowl, capturing the attention and memory of viewers nationwide. Check out our case study today, or reach out with questions! Lori Patterson

What's important to Gen Zs? "We've done a lot of work in really understanding their path to purchase, and have identified some good myth busters." ~ Anna Estlund, Vice President, Strategy & Insights Analytics, Pernod Ricard Hear more examples of how harnessing the power of human insight helps marketers to tailor better products and connect with audiences looking for relatable brands. https://lnkd.in/gbcvr6q4 🎞 revisit our on-demand panel discussion 🧭 discover insights for how brands can stand out in the future 🗓️ join us for our May 13 What the Future Attention webinar 📚 read our detailed Point of View: Real Reality 🔦 explore our research toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow #IpsosI2A Janelle A. James Anna Estlund Natasha Hritzuk Brad Christian Emmanuel Probst Joe Lonek Joseph LaSala Chris Moessner Lisa Zielinski Heather Carruthers Ben Meyerson

Trust in UX is being rapidly reshaped by AI advancements. We gathered a great group from the Seattle Research Community last night for an Ipsos After Hours event to understand how UX researchers are adapting to the shifting role and meaning of trust for the AI era. The program, hosted by Jamie Stenziano and Sarah Sled included the release of results from our Ipsos Trust in UX report, with a dynamic discussion among panelists including Jacqueline Hull and executives from Meta, Amazon, and eBay. Stay tuned for the report release to follow on May 19! Jamie Stenziano, Jacqueline Hull, Sarah Sled, Anne Hunter, Laurie Bae, Billy McKeveny, Cate Hargrove, Jesse Itzkowitz, PhD, Jessica Gates, Lindsay Franke, Mary Ann Packo

Where and when you were born matters, but not everything can be conveniently placed into a handy 15-year age group. We find that similarities between people of different ages can often outweigh the much-talked-about differences. Revisit our webinar now. https://lnkd.in/gK7EW9EA