JCPenney

JCPenney in McDonough, GA, recently hosted Shaquille O’Neal for two standout events. First, in support of Suit Up, a JCPenney initiative in partnership with universities to prepare students for the workforce, Shaq led a private shopping experience with students from Clayton University, helping them prepare for interviews with personalized styling, a gift card to purchase workwear essentials, and a complimentary JCPenney Portraits by Lifetouch session for professional headshots. The visit also included a meet‑and‑greet celebrating the launch of Shaq’s second fragrance, Eqlipse, available exclusively at JCPenney. See below for photos from this incredible day, and shop Shaq's new fragrance online now: https://lnkd.in/eRfx9Vvu

This Asian American and Pacific Islander (AAPI) Heritage Month, we’re honoring the culture and giving back in celebration of the associates, designers and brand founders in our community and beyond. JCPenney will donate to The Asian American Foundation (TAAF), a nonprofit organization serving the #AAPI community in its pursuit of belonging and prosperity.   Discover our #HopeAndWonder collection—designed to uplift, educate and inspire—curated in-house by a cross-functional team of designers known as JCPenney’s Creative Coalition, plus incredible products from AAPI-owned or founded brands, online and in stores now: https://lnkd.in/gq86J4ti #AANHPIMonth #AAPIMonth

This May, JCPenney celebrates 50 years of real, bold, timeless style and the designer who made modern women’s fashion accessible to all: Liz Claiborne. To celebrate her incredible legacy, JCPenney is launching a capsule collection that pays tribute to Liz’s motto that your wardrobe should “fit the way you live.” The collection features 80 curated pieces that capture Liz’s fearless design ethos: power blazers that command a room, perfectly pleated trousers that move from desk to dinner, statement sweater vests layered for endless possibility, and A-line skirts engineered for real bodies and real moments. Each piece is a masterclass in confidence; because timeless style never goes out of fashion – it gets inherited, reinvented, and worn by the next generation of women who refuse to compromise. Shop the collection starting May 8 at in-store and online at JCPenney.com. Read more: https://lnkd.in/dC56d3US

At JCPenney, we believe great fashion should be accessible to all, and that all-star style doesn’t require a big-shot budget. This week, we announced our "Inside Lane," a partnership with five female basketballers who are bringing their undeniable personal style to a series of curated looks, proving that when you look good, you feel good, on and off the court. The “Inside Lane” roster includes: 💥 Audi Crooks, College basketball Student-Athlete, NCAA’s second-leading scorer 💥 Gabriela Jaquez, NCAA National Champion (UCLA) & First-round WNBA Draft Pick 💥 Jackie Young, 3x WNBA Champion, 2x Olympic Gold Medalist, 4x WNBA All Star, 2018 #1 overall draft pick, NCAA Champion 💥 KK Arnold, College basketball Student-Athlete at UConn & 2025 NCAA National Champion 💥 Stef Dolson, 2x NCAA Champion, WNBA Champion, 2× WNBA All-Star, Olympic Gold Medalist Read more: https://lnkd.in/eesWTvnf

The numbers are in! Thanks to the generosity of our associates and customers, JCPenney raised over $450,000 during the 2025 Salvation Army Red Kettle Campaign across 199 store locations nationwide. These contributions supported The Salvation Army’s work in local communities, helping to provide meals, shelter, utility assistance, case management, and holiday support. Together, these resources helped children, seniors, and families experiencing hardship find comfort, hope, and stability during the holiday season and beyond. Our impact contributed to the $103 million raised nationally through the Red Kettle Campaign. Read more: https://lnkd.in/gfSrgyQR

Our JCPenney store at the Gateway Center in Brooklyn, NY was excited to welcome Ashley Graham last weekend as she hosted a fireside chat and meet & greet to celebrate the latest drop in her collection. Joined by influencer Leslie Rodriguez, Ashley shared details about where she finds inspiration, her “why,” her love for JCPenney, and how she strikes a balance between family life and work. She took questions from the audience of fans and customers, who then shopped the new product after the event. This collection marks Ashley’s fourth drop since her brand's launch in late September. Shop now: https://lnkd.in/gv4GxZSn

This week, we're making headlines for bringing high fashion energy on a low budget in #TheOtherParisRunway. But, thanks to PRWeek, we're still celebrating last summer's #TheOtherVeniceWedding, as the event was just named first runner up (Honorable Mention) for Best in Product Brand Development at the PRWeek Awards. Both of these moments bring to life the spirit of #YesJCPenney – proving that incredible fashion and amazing value can coexist, and that you don't have to spend like a VIP to feel like one. We’re proud to be recognized among the industry’s best and grateful to everyone who helped make this campaign a standout. https://lnkd.in/gvTGQ6sD

The most head-turning looks of the season were on display last week in Paris – Paris, Texas, that is. You read that right. As Fashion Month came to a close, JCPenney delivered a runway moment of our own — nearly 5,000 miles away in our home state of Texas. And in true JCPenney fashion, we flipped every expectation of a traditional fashion show on its head. No velvet ropes. No hierarchy. No “if you have to ask” price tags. Just accessible, high-style fashion for every body and every budget. We showcased exclusive JCPenney labels all designed for real people and real budgets. Hair and makeup were courtesy of JCPenney Salon and Beauty partners. And best of all – every look that walked down the runway is available to shop now, all without the jaw-dropping price tag. Read more: https://lnkd.in/g-tjewaa #TheOtherParisRunway #FashionMonth

This #WomensHistoryMonth, we’re highlighting the strength, brilliance and determination of all women – especially our associates, designers and brand founders – in appreciation for their commitment to our community and beyond. To celebrate, JCPenney will donate to Susan G. Komen, a nonprofit organization dedicated to helping end breast cancer forever by funding vital programs for research, treatment and education.   Discover our #HopeAndWonder collection, created and curated in-house by a cross-functional team of designers known as JCPenney’s Creative Coalition, plus incredible products from women-owned or founded brands, online and in stores now: https://lnkd.in/gHif--B6

Jenny Martinez, TikTok influencer and Mexican‑cuisine chef, made special appearances this weekend at our JCPenney store locations at Town East Mall in Mesquite, TX, and The Parks Mall in Arlington, TX. She greeted fans and JCPenney customers, offering a gift to the first person in line, as well as raffles throughout the event. Mariachis helped set the tone during the meet‑and‑greet, bringing culture, energy, and fun to the experience. Jenny recently launched a new collection of cookware, kitchen, and dining items. She's now expanded her brand into bedding and bath, featuring vibrant colors and patterns inspired by her heritage and her family home. Shop the collection here: https://lnkd.in/gX26Yf6F