Laurel’s cover photo
Laurel

Laurel

Software Development

San Francisco, California 8,724 followers

AI that tracks time for you.

About us

Laurel is the world’s first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work time and connecting time data to business outcomes, Laurel enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions. Founded in 2018, Laurel serves many of the world's largest accounting, consulting and law firms.

Industry
Software Development
Company size
51-200 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2018
Specialties
Returning time to the world., Automated Time Entry, Revenue, and Artificial Intelligence

Locations

Employees at Laurel

Updates

  • Laurel reposted this

    As a firm, how confident are you that you're automating the right work? Laurel is joining us at LTIL26 to help answer that question. Laurel is the work intelligence platform for professional services, turning time data into business intelligence and giving firms real visibility into profitability, efficiency and the ROI of their AI investments. From boutique practices to the Big Four, they deliver measurable revenue growth across the firms they serve. At the conference, Claire Zucker, MSW, Senior Account Executive, will be joining the panel 'AI and the Future of Legal Work: What Really Needs to Change', bringing a sharp perspective on how firms can recover lost revenue and get real visibility into how their people work. Laurel will also be taking part in the LegalTech Showcase, where Mary Rychlik, Account Executive, will be showing us the platform in more detail. Whether you catch Claire on the panel or Mary in the Showcase, there are two great opportunities to find out what Laurel can do on 21 May. If you want to get a feel for how Laurel think, their recent piece on why AI accelerates the wrong work is a great place to start: https://lnkd.in/e-YtUYDU Tickets: https://lnkd.in/eByjZSGF #LTIL26 #LegalTech #Leeds #LegalInnovation Kelly Delaney Alexa Guerra

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  • Straight from our customers. Law firm partners getting half their weekend back, fee earners recovering billable hours that used to disappear, professionals finally having visibility into where their time actually goes. This is exactly what we built Laurel for.

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  • Laurel reposted this

    View organization page for GHJ

    6,960 followers

    What if the way your firm measures time is holding growth back? GHJ Managing Partner Tom Barry and Laurel Co-founder Eric Zaarour are taking on one of the biggest shifts facing accounting and advisory firms today: how to rethink time as a strategic asset, not just a scorecard. Join this fireside chat on May 12 at 10 a.m. PST to hear insights on: • What smarter capacity allocation looks like when traditional metrics no longer apply • Why treating time strategically can reshape firm performance • How to lead internal change through insight, not enforcement • Why AI is creating more space for human work and what that means for leadership The session is designed for accounting and advisory firm leaders looking to use AI to unlock the full value of what they deliver. Register now to rethink your firm’s relationship with time. 🔗 https://bit.ly/4d5H7WR #YourHomeTeamAdvantage

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  • Visibility changes everything. Most firms know they're losing billable time, but few know exactly where it's going. Since using Signal, Chris Gallo at Creative Planning has been capturing more work and managing engagements with far less guesswork.

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  • View organization page for Laurel

    8,724 followers

    We never leave money on the table in our personal endeavors. But the gap between the work that gets done and the work that gets billed is costing professional services firms $74K per employee every single year. Across Laurel deployments, that adds up to $7.4M for a 100-person firm that we're generating -- without adding a single new hire. Just by closing the visibility gap. AI that makes you $7,400,000 for every 100 FTEs. Not too shabby.

  • View organization page for Laurel

    8,724 followers

    Join us on May 12 for a live fireside chat with Eric Zaarour (Co-Founder, Laurel) and Tom Barry (Managing Partner, GHJ / HLB International) on what it means to rethink your firm's relationship with time. AI is compressing the time it takes to do the work. But most firms are still measuring value the old way. This conversation is for leaders who want to get ahead of that gap rather than react to it. What we'll cover: → The shift from chargeable vs. non-chargeable to direct, indirect, and low-return activity → Why treating time as a strategic asset changes how firms operate → How to start with insight and learning — not enforcement — when driving internal change → Why AI pushes firms toward more human work, not less Save your spot 👉 https://hubs.ly/Q04cQg2W0

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  • View organization page for Laurel

    8,724 followers

    We're proud to announce that MLT Aikins LLP has launched Laurel as its AI-enabled time recording platform across seven offices in Western Canada. 350+ lawyers in BC, Alberta, Saskatchewan, and Manitoba now have a new platform for recording time accurately, reducing revenue leakage, and understanding how work actually happens across the firm. MLT Aikins' COO Tamara S. put it simply: "It felt like we were one team working together." We couldn't agree more, and are excited to be partnering with the team. Read the full announcement here → https://lnkd.in/g-Z_ezQw

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  • We’re excited to share that Laurel has joined the Oracle NetSuite SuiteCloud Developer Network as a Premier Partner. For our customers, this means Laurel will integrate natively with NetSuite — bringing automated time capture and billing intelligence directly into the ERP workflows your finance and operations teams already live in. For the broader NetSuite community, it means a new way to turn professional time into accurate, audit-ready revenue without the manual lift. More to come as we roll out our first SuiteApp. If you’re a NetSuite customer curious about what this unlocks, we’d love to talk.

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  • View organization page for Laurel

    8,724 followers

    Welcome to Laurel, Prince Lobel Tye LLP 👋 As the Meritas Law Firms Worldwide Annual General Meeting kicks off, we're thrilled to announce that another Meritas firm is joining Laurel. Prince Lobel, a full-service firm based in Boston, is adopting Laurel to scale financial operations, maximize billing accuracy, and give their attorneys a timekeeping experience they'll actually love. Thank you for trusting us to be part of how you grow. If you're at the Meritas AGM this week, say hi to Folarin Okulaja and the team — we'd love to show you what modern AI-powered timekeeping looks like.

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Funding

Laurel 6 total rounds

Last Round

Series C

US$ 80.0M

See more info on crunchbase