Loop

Fashion is one of the most operationally demanding verticals in ecommerce. Short lifecycles. Rapid trend shifts. Compressed margins. High return rates. And seasonal spikes that test every system you have. Sound familiar even if you're not in fashion? If your brand deals with high return rates, seasonal swings, or margin pressure, this one's for you too. On May 27, we're joining Descartes Systems Group and Lazer Technologies for a live roundtable - Fashion Moves Fast: Managing Seasonality, Speed, and Expectations. You will learn:  - How to leverage returns to impact customer satisfaction - How to control seasonality and trend cycles for better planning, allocation, and profitability - What information to leverage to give you a competitive advantage against fashion competitors Register now 👇 https://lnkd.in/g8rargmM 

Returns aren't a cost centre. They're a retention lever. On Thursday 14 May at 10:20am, Kent Woodyard from Loop joins Emily Mcmorran from Oh Polly and Diego Fria from ThruDark for a fireside chat on what actually happens after the buy button. Exchanges vs. refunds. Scaling returns without losing control. Cracking international. And the data hiding in your returns flow that most brands are still sleeping on. If post-purchase is on your agenda at Pulse, this one's worth the front row. Returns Are eCommerce: Turning Post-Purchase Friction into Retention. 📍 Pulse eCommerce Summit | The Brewery in London 📅 13 14 May We'll also be running the espresso bar all week. Stop by for a coffee, a real conversation, or just to say hi. ☕ 👋 https://lnkd.in/exEUPwz2

🔊 AI-powered Smart Exchanges are now available to all Loop merchants 👏 We built this to solve two simple problems: too many returns end in refunds when they could be exchanges, and too many exchanges present customers with static, non-personalized options in a moment of frustration. Now, with AI Smart Exchanges recommending better-fit alternatives directly in the return flow, we’re seeing: • 90% of shoppers accepting the AI recommendation • 3× increase in variant exchange conversion (10% → 30%) • 1 in 4 refunds converted into exchanges (refund rate drops from 60% → 46%) The impact is straightforward: more exchanges, less revenue lost to refunds. Even better, it works out of the box. No manual product mapping. No setup required. Just smarter recommendations, at the moment they matter most. If you’re already using Loop, you can start taking advantage of Smart Exchanges today. Learn more now 👇 https://lnkd.in/esFPWwMs

Newsletter Edition 11: Not every return is a real return. Some are a wrong address. A size swap with no easy fix. A cancellation that could've been caught before the order shipped. When these hit your returns flow, they inflate your data, burn CX time, and cost you money on problems that didn't need to exist. In this edition of Commerce Insights, we break down the benefits of editing to catch unnecessary returns before they reach your portal and how Boody cut return-related tickets by 50% during peak season and improved their customer experience. Read the full edition 👇

Most brands treat returns like a problem to solve. The best ones treat them like a growth channel. We'll be at The Lead Summit to make that case in person. Find us at Booth 305 (May 20–21, Pier 36, NYC) to: ↩️ Talk post-purchase strategy 💰 Learn how top brands are turning returns into a revenue driver 🧢 Walk away with an NYC snapback (you're welcome) And if you're free Tuesday evening, ask us about dinner. 🍽️ May 20–21 | Pier 36, NYC | Booth 305 https://lnkd.in/ekJVDfig

Your tech stack probably has revenue trapped in it. Between tools that overlap, lifecycle gaps nobody's auditing, and channels that could be working harder. This Wednesday, April 29, we're joining Klaviyo, Arcady Media, Yotpo, and Digioh to dig into where brands are leaving money behind, and how a structured audit can find it. Our very own Chris Long, SVP of Technology, will break down why your returns data might be your strongest retention signal and what most brands are missing by not activating it across the business. Register for the live session below and walk away with an omnichannel audit strategy👇 https://lnkd.in/gBG-ASkW

"Customers checking on their orders represent some of the most captive, purchase-ready traffic you'll ever have, and we were leaving that on the table." - Nick Ledwitz, eCommerce Manager at David Donahue Generic carrier pages. Basic notifications. No brand touchpoint after the buy button. The moments when customers were most engaged, most primed to buy again — handed off to a third-party carrier and forgotten. Working with Zettler Digital, they implemented Track by Loop to change that. Branded, on-site tracking pages. Customized Klaviyo flows tied to real shipping events. Product recommendations in front of an audience that showed up on their own. The results: 📈 28x ROI from new revenue driven by tracking pages 📬 76% open rate on transactional emails 💰 $64K in tracking-influenced revenue from 189 new orders 🛒 $336 average order value per new purchase As Ben Zettler put it: "You're already paying to acquire the customer. Not monetizing the post-purchase window means leaving money on the table." Most brands hand that traffic to a carrier. The best ones bring it home. Read the full story 👇 https://lnkd.in/eTEjQ86X

Our first VIP Connect is in the books. 🎉 Two days in Columbus with Loop's closest partners. Roundtables with our executive team. Honest conversations about what's working and what's not. A shared commitment to helping merchants win. What stood out most wasn't what was on stage. It was what happened at the tables. The feedback, the ideas, and the energy our partners brought into every room. Grateful for every partner who showed up, spoke up, and pushed us to be better. 🙏 More to come from what we're building together. 🚀 #VIPConnect2026

Haters: “Partnerships is just high fives and happy hours.” Me: “And also webinars. Don’t forget the webinars.” But let’s be honest…the high fives and happy hours are pretty great. Especially when they involve 50+ of your favorite partners all in the same place at the same time. Loop’s first ever partner summit got off to a roaring success last night. Pretty humbling that so many of the top operators and leaders in the Shopify ecosystem flew to Columbus, OH of all places to hangout with us - and each other - this week. (No disrespect to Columbus. It’s just hard to get a direct flight if you don’t live in Indianapolis or Dayton.) Can’t wait for Day 2 to kickoff in an hour! (Special thanks to Logan Schaner and Ryan Dale-Johnson for the perfectly timed glass clink. I swear I didn’t pose them like that.) #VIPconnect2026