M+C Saatchi Sport & Entertainment NA

Our managing director Derek Goode gets into how brands are navigating the tension between specialization and integration, making the case for nimble, cross-functional teams that can move quickly without losing coherence across strategy, creation, and production. Full piece by Emmy Liederman in EMARKETER: https://lnkd.in/g4vM2YFq M+C Saatchi Group, M+C Saatchi North America, M+C Saatchi Sport & Entertainment London

Val Middleton, EVP Head of Sport at M+C Saatchi Sport + Entertainment, gets into how fan identity has shifted toward narrative and personality over team allegiance, and explains what that means for athlete partnerships, community building, and measuring engagement beyond surface-level metrics. Read the full interview with AdForum: https://lnkd.in/eMNSaU-M M+C Saatchi Group, M+C Saatchi North America, M+C Saatchi Sport & Entertainment London

🏆 Exciting news! M&C Saatchi Sport & Entertainment North America is a finalist in Ragan Communications and PR Daily's Content Marketing Awards! This recognition celebrates the content campaigns that move the needle by delivering real results. We are particularly proud to be recognized for the ideation and execution of The Natty ToolBar - a project that fused our audience's passion for DIY projects with their love for kicking back and having a little fun. It was a privilege to bring this vision to life alongside our partners at Anheuser-Busch and Richard Karn. Congratulations to all the teams who made this year's shortlist! Stay tuned for the results. 🤞

We’re excited to share that our Sports and Entertainment Division has been appointed as an influencer marketing agency for Brand USA, the nation's destination marketing organization. Our scope covers influencer strategy, creator partnerships, content development, and performance measurement across priority international markets. The brief: build creator-led campaigns that give global audiences genuine reasons to choose the United States as a destination. Work begins this month. Initial campaigns roll out this summer. Read more from AdForum here: https://lnkd.in/gQdnZ9Wx M+C Saatchi Group, M+C Saatchi Sport & Entertainment NA, Nadja Bellan-White (she/her/ella), Suresh Raj, Derek Goode, Danielle (Perrone) Mileno

We’re excited to share that our Sports and Entertainment Division has been appointed as an influencer marketing agency for Brand USA, the nation's destination marketing organization. Our scope covers influencer strategy, creator partnerships, content development, and performance measurement across priority international markets. The brief: build creator-led campaigns that give global audiences genuine reasons to choose the United States as a destination. Work begins this month. Initial campaigns roll out this summer. Read more from AdForum here: https://lnkd.in/gQdnZ9Wx M+C Saatchi Group, M+C Saatchi Sport & Entertainment NA, Nadja Bellan-White (she/her/ella), Suresh Raj, Derek Goode, Danielle (Perrone) Mileno

Earlier this month, M+C Saatchi Sport + Entertainment NA brought NOBULL's Journey 2 launch to life in NYC with an intimate media and influencer preview for the brand’s newest daily running shoe. Guests experienced treadmill test runs, on-site shoe and apparel customization, live embroidery, and meaningful face time with the NOBULL team to learn more about the product’s development and design. In partnership with our media network, we also secured attendance from outlets including CNN, Men’s Health, Real Simple, Runner’s World, Allure, and more—helping generate early momentum ahead of launch day. From strategy to execution, this is how brands build relevance through experience. This is Cultural Power.

Earlier this year, Hendrick's unveiled Another Hendrick’s Gin, an indulgent new expression layered with bright orange blossom and silky-smooth cacao. Building on that momentum, Hendrick’s introduced Hendrick’s Anotherland: a global launch brought to life through a series of immersive experiences across the U.S. and Europe. The journey debuted in New York City, where more than 500 guests explored theatrical spaces, mischievous performances, and signature serves of Another Hendrick’s, with the experience capturing attention from Simone Ashley. As part of a global collaboration, we partnered with the Hendrick’s team to support the NYC launch across messaging, invitations, and on-the-ground staffing—helping translate a whimsical global concept into a truly memorable live experience. Hendrick’s Anotherland continues in Berlin, Milan, and London, with U.S. activations to follow in Miami, Chicago, and Los Angeles!

Proud to share a campaign over a year in the making: Dometic's very first brand campaign, brought to life by the team at M+C Saatchi Sport & Entertainment! Gear is expensive off-road vehicles hard to come by, and planning is daunting - but Dometic’s got it all covered. Off-road ready vehicles fully equipped with Dometic gear to win and drive away. All that's needed is a sense of adventure. We led end-to-end, from the creative concept and seeding kits to the LA launch event and earned media, picking up coverage in Highsnobiety, Men's Journal, Uncover LA, and more. Entry closes 4/24. Watch this space.

Incredibly proud of our team here for bringing this project to life!