414 💚 Rock the Green — then to now
For 16 years — beginning with our first Sustainability Festival in 2011, which was recognized in 2012 by A Greener Future (UK) as one of the greenest festivals in the world — Rock the Green has been rooted in a simple idea: that music can bring people together to inspire action and connection around sustainability.
That work was further recognized by the festival industry at FestForums, where Rock the Green received the Special Convergence Award in 2016 — highlighting the intersection of music, sustainability, and community impact.
This year marks our 15th annual Earth Day celebration, and that story continues with artists who have been part of the journey along the way — including Trapper Schoepp, De La Buena, and Ethan Keller — each returning to the stage with deep ties to past Rock the Green events.
From early Earth Day gatherings outside Milwaukee’s City Hall (in the snow) to our pedal-powered stage today, local music has always been at the heart of what we do — creating space for community, creativity, and shared purpose.
We’re also proud to continue integrating sustainability in tangible ways. This year, Schoepp Seeds — a project connecting music, art, and regenerative practices — will be available on-site, offering attendees a way to carry that experience forward beyond the event itself.
📍 April 25, 2026 • Harley-Davidson Museum, LLC Campus • Milwaukee, WI
Free • Zero-waste • Open to the community
A special thank you to our presenting partners — the City of Milwaukee’s Environmental Collaboration Office and Milwaukee Riverkeeper — for their continued leadership and collaboration in bringing this event to life.
We look forward to gathering as a community once again.
#EarthDay #Sustainability #Milwaukee #Community #ZeroWaste #414
