Molson Coors Beverage Company

There’s one thing we have a lot of love for at Molson Coors – and that’s beer.    So, as people gear up for exciting trips with friends and family, we’re reminding them not to overthink what they’re packing. When it comes to the rental house, campsite, fishing dock, trailhead, or anything in between: just bring the beer!    The continuation of our Just Bring the Beer campaign will come to life throughout the summer across social organically and with national paid support, and the team is so serious that we have even created a 5 piece Lager Luggage Collection to literally make just bringing the beer easier. Read more on Just Bring the Beer from Little Black Book, link in the comments.

We’re ready for the summer of soccer here at Molson Coors, and our teams have been working hard to ensure our brands show up big as fans gather to watch the games. So for our latest episode of On Draft we got to thinking ... we love watching soccer at our favorite local bars .... and we love a little bar trivia to go along with that.... Now we mmiiiiiiiiiigghhhhtttt have let our contestants in on some questions ahead of time, but when it comes to the best Molson Coors beverage to enjoy while watching soccer, well, let’s just say that doesn’t take any studying because we have plenty to choose from! So come along for another excursion with the Miller High Life mini-mic, and let us know how many goooooals you scored answering these Molson Coors soccer trivia questions. Cheers 🍻!

As we’ve said before, we’re ready to hit the pitch. And before we do, our very own CMO Sofia Colucci sat down with Business Insider to discuss what’s ahead for Molson Coors – and the beer industry – during the summer of soccer, and how we’re bringing the creativity and the unexpectedness with national campaigns across Miller Lite, Topo Chico Hard and Coors Light, along with local activations in key markets. According to Business Insider, fans are “four times more likely than the average American adult to watch live broadcasts of soccer games in a bar or other venue” – and we’ll be ready to meet you there! Read more here: https://bit.ly/3QJFp6l

Celebrating together is core to who we are at Molson Coors. In fact, our purpose is all about bringing people together to celebrate life’s moments. As we shared last week, our team has been hard at work as we define our next chapter for Molson Coors and we’re seeing progress. So, it was only natural that my fellow leaders and I stepped behind the bar in our hometown of Milwaukee to raise a glass to our people who make beer the greatest industry to work in. Cheers!

We’ve got big goals for the summer of soccer and we’re ready to hit the pitch with Coooors Light, Miller Lite and Topo Chico Hard. Nothing goes with a hot matchup quite like a cold beer, so we’re unleashing our largest media investment in a live sporting event in the last decade.    Kicking off with Coooors Light teaming up with the iconic Andrés Cantor, to national campaigns hitting the airwaves in English and Spanish, 90-in match spots, big time collabs with partners like Uber and specialty soccer themed packaging, we’re coming ready to play.   Read more on how Moooolson Coooors is ready to SCOOORE this summer, here: https://bit.ly/4t84RQ8

Today, we reported our Q1 2026 earnings and reaffirmed our full-year guidance. We’re operating in dynamic times, and the work happening across our markets gives us confidence in our people and our direction.       Earlier this year, we announced Horizon 2030, our new strategy designed to strengthen our business and drive long-term value creation with the goal of returning Molson Coors to growth. We’re progressing against those plans right away, from on-premise category share growth from our top six beer brands to the addition of Monaco Cocktails to our beyond beer portfolio. We believe we’re well positioned to navigate this moment—supported by a strong balance sheet, solid free cash flow and a broad portfolio across beer and beyond.        As we move through 2026, we’re acting with speed and intent, sharpening our portfolio focus, strengthening our commercial model and moving accountability closer to our customers and consumers. We’re encouraged by early indicators as we balance near-term execution with long-term growth.       See our Q1 2026 earnings release issued April 30, 2026 for a full view our Q1 earnings and for important cautionary information on forward-looking statements made in this post: https://bit.ly/4eSBrC8

She’s an elite athlete, a sought-after creator, a burgeoning socialite, and now, she’s the next great partner for the original light beer.    Livvy Dunne’s well-known fandom of Miller Lite is going up a notch as she joins the brand as an official partner, building off the brand’s “Legendary Moments Start with a Lite” platform with one of her own: “Legendary Moments with Livvy.”    We were so excited to start working with Livvy that we thought we’d get to know her better before she starts creating her own legendary moments with Miller Lite drinkers across the country. Check out our Q&A with Livvy here: https://bit.ly/4vFkEsg, and stay tuned for her appearances with Miller Lite at major cultural moments, festivals, and more!  

Last week, we welcomed our new President of Canada Sales, Will Meijer. Will’s long career in the industry spans many years with Molson Coors, having previously led the Six Pints Specialty Beer Company and held multiple vice president roles across sales, strategy, brand activation and business transformation. Most recently, Will spent the last 8+ years serving as Executive Vice President of Sales at Arterra Wines Canada. We’re super excited to have Will back on our team, where he’s responsible for leading our national sales organization in Canada and driving commercial execution across channels. And when he isn’t leading our Canada teams, you’ll find Will hanging out with family, traveling, skiing, mountain biking, and, of course, enjoying a cold Creemore Lager on the patio by the water. Cheers, Will, and welcome back 🍻!

For over a decade, Coors Banquet has supported the Protect Our Protectors program, uplifting the first responders who risk their lives to protect ours. Food is the perfect way to take care of those who take care of us, so over the past few weeks, Banquet has taken its support of firefighters to the road. The brand visited Denver-area fire stations with a taco food truck as a thank you to the firefighters and support staff protecting our communities, providing nourishing meals to fuel the firefighters’ long shifts.    As wildfires continue to impact the American West, Banquet – brewed in Golden for over 150 years with Rocky Mountain Water – continues to build on its long-standing connection to the land, its people, and the communities it serves. The taco truck tour served over 500 meals at 10 stops across Denver.  In addition to food truck stops, Banquet is sponsoring a second annual Red Rocks concert on April 22, with at least 5% of ticket sales benefitting the Wildland Firefighter Foundation. Visit Red Rocks online for tickets and more information, and cheers to supporting those who support us.