There’s a lot to love in Nieman Journalism Lab's interview with YouTuber J.J. McCullough on building a sustainable life as a news creator after being laid off by legacy media, but one detail really stuck with me.
Before publishing any video, he posts it to a private Discord and asks a few trusted community members to sanity-check it for errors. Typos, numbers, clarity, context. A lightweight, human QA layer powered by people who actually care about getting it right: "Before any video goes live, I post the video to my Discord server and try to get at least three viewers to check it… It’s useful to have multiple eyes looking on whatever you make."
I found myself wondering what would happen if major newsrooms tried anything like it -- small, accountable communities invested in accuracy before the work goes public. Having run plenty of mainstream newsroom social accounts, the relationship with readers often felt adversarial: mostly contempt instead of collaboration, but smoothed over with a click. That dynamic makes trust tough to nail down, so it might be tricky.
The big newsrooms have their own internal versions of this thing. We called it "The Row" at CNN, and while an incredible resource to keep the editors out of trouble, it's a black hole to most. Might be neat if there was a community-led version of that, too.
McCullough doesn’t call himself a journalist and says he largely synthesizes other people’s reporting or research. But if you’re explaining the world to an audience that trusts you, and that audience is actively helping you make the work more accurate… that feels pretty close to journalism to me.
We'll always need to support and protect the ones who dig deep. But we need the ones like J.J. too.
The full Q&A by Hanaa' T.: https://lnkd.in/etrMnWJk