Niron Magnetics, Inc.

Iron Nitride is reshaping how traction machine performance is engineered. The machine is enabled by new control strategies, developed alongside the electromagnetic design to fully leverage Iron Nitride’s properties. Current shaping, switching behavior, and control response are defined in parallel with the machine architecture, not added afterward. This moves the design approach toward a systems-level model where magnetics, mechanics, power electronics, and controls are co-optimized together. The goal is not to replace rare earth materials one-for-one, but to unlock new performance pathways for traction machines through integrated design. This approach enables an alternative to rare earth PMSM architectures for automotive applications. At CTI SYMPOSIUM - Automotive • Powertrain • Systems USA, Johan Sjoeholm will present how this system-level co-optimization translates into a first-of-its-kind traction machine. 📍 May 20 | 1:45 PM Session G: E Motors and Power Electronics Thinking Outside the Neo Box When Designing High Efficiency Automotive Traction Machines

A new traction machine is taking shape, with Iron Nitride as the defining material. The machine architecture and control strategy is purpose-built around the magnet’s characteristics. The Variable Flux Intensifying (VFI) IPM increases flux through topology, while advanced controls allow for switching magnetic states on the fly. This results in world-class efficiency alongside impressive power and torque densities, all with Niron’s first grade of Iron Nitride. In co-optimizing magnetics, mechanics, power electronics, and controls as a single system, Alvier Mechatronics, Drive System Design and Niron Magnetics present a new machine type fit for solving the most important technology barriers of traditional PMSM’s today. At CTI SYMPOSIUM - Automotive • Powertrain • Systems USA, Johan Sjoeholm will present how this work translates into a first-of-its-kind traction machine. 📍 May 20 | 1:45 PM Session G: E Motors and Power Electronics Thinking Outside the Neo Box When Designing High Efficiency Automotive Traction Machines

At Niron Magnetics, we believe innovation only matters if it creates real impact. From strengthening supply chains to advancing critical technologies, our focus has always been on building magnet solutions that move the industry forward.   That’s why it’s especially meaningful to be recognized by the Innovation Research Interchange (IRI) as the winner of the 2026 Innovation Excellence Award in the Scientific Advancement category, marking our second consecutive year receiving this honor.   This recognition reflects the momentum behind our work to develop and scale high performance rare earth free permanent magnets using Iron Nitride, delivering the strength and reliability needed for critical applications.   Thank you to IRI for this recognition, and congratulations to all of this year’s finalists advancing innovation across the industry. Photo by David Bohrer / National Association of Manufacturers - NAM.

Scaling advanced manufacturing takes more than technology. It takes people and a strong commitment to building the capabilities needed to support long term growth. As an organization and community leader, we’re focused on helping strengthen the workforce that will power the future of manufacturing.   Niron Magnetics has been awarded a $400,000 Minnesota Job Skills Partnership grant to support workforce training as we move into our next phase of growth.   In partnership with Hennepin Technical College, this program will help build the production, technical, and leadership capabilities needed to operate at scale and support the future of rare-earth-free magnet manufacturing.   Read the full announcement here: https://lnkd.in/gjK5ExaG

Where does exposure to critical materials risk show up in your supply chain today? “What was always possible but never quite material – the risk of geopolitical interference in magnet supply chains – became real in 2025.” – Tom Grainger In an interview with Climate Home News, Tom highlights how quickly risk in critical material supply chains has shifted from theoretical exposure to immediate reality. That shift is showing up across the industry as startups begin rethinking the materials behind electrification itself, not just how to scale it, but what it fundamentally depends on. Read more: https://lnkd.in/eqxZsXnG

Niron is focused on solving some of the hardest challenges in how critical materials are sourced, built, and brought to scale, but just as important is being part of the broader conversation shaping where the industry goes next. That is one of the reasons our CEO, Jonathan Rowntree, serves on the board of the National Association of Manufacturers - NAM.   NAM brings together leaders across industry, policy, and technology to take on the real issues impacting supply chains today, from resilience and risk to long term competitiveness and transformation.   Today, Jonathan joins the Executive Edge to contribute to that dialogue, focusing on how these shifts are playing out in practice across industry and where leaders are placing their attention.   Sessions include: 10:50–11:10 AM | The Resilient Supply Chain of the Future: Risk Management 11:10–11:50 AM | The Resilient Supply Chain of the Future: Digital Transformation

Traction motor design has long been shaped by the limits of available magnetic materials. Iron Nitride expands those boundaries, enabling new approaches to high‑efficiency traction machines.   At CTI SYMPOSIUM - Automotive • Powertrain • Systems, Alvier Mechatronics will present a first‑of‑its‑kind traction motor developed in collaboration with Niron Magnetics. By re-imagining rotor architecture, this work translates material innovation into practical machine design.   📍 May 20 | 1:45 PM Session G: E‑Motors and Power Electronics Thinking Outside the Neo Box When Designing High‑Efficiency Automotive Traction Machines

Building a stronger community starts with connection.    This week, we welcomed leaders and educators to our headquarters from St. Cloud State University, St Cloud Technical and Community College, St. Cloud School District, and Greater St. Cloud. Together, these discussions help lay the foundation for long‑term regional success.

The next evolution in traction machine design starts with the magnet.   At CTI SYMPOSIUM - Automotive • Powertrain • Systems - USA, Johan Sjoeholm, Alvier Mechatronics Systems Application Engineer, will highlight how Niron’s Iron Nitride magnet is enabling new approaches to machine architecture, operating strategy, and performance optimization.

Sustainable progress starts with a culture that prioritizes people. As we scale our work at Niron, we’re intentional about how we invest in our team’s wellbeing. Thrive25 has helped us translate that commitment into meaningful, personalized support, and we’re grateful for the resource and the impact it’s having.