Overdose.

Probably the most in-demand topic we've covered in a masterclass for a while. Last week in Auckland and Sydney we shared what we know with 75 people from over 30 brands in the room. GEO has dominated client conversations for 12+ months now. We've been running it, testing it, tracking the results across dozens of clients and industries. Once again, we peeled back the curtain on what we're seeing.. shared the wins, what doesn't move the needle, and where we think merchants can focus to yield value in their businesses. Melbourne masterclass dates coming soon. Stay tuned.

Just two days out from Overdose & Chill with The Body Shop at HYDE Melbourne, and the brand lineup is looking amazing. We've got ~100 digital and retail leaders from some of Australia's best loved brands - headlined by a panel with The Body Shop, and zero sales agenda. If you haven't grabbed your spot yet, this is your last nudge. Link below 👇 https://lnkd.in/gYxEw_fG See you Thursday.

Krative is in front of merchants for the first time. The part landing hardest in the room isn't the AI. It's the alignment. If your data speaks a language only data scientists understand, it isn't working for your business. https://lnkd.in/etbKWWrY pulls disparate data through a governed Looker semantic layer and gives commerce teams a single source of truth that makes sense to everyone in the room. That means the CFO looking at margin and the Ecom Manager running daily trade end up in the same conversation. When everyone reads from the same page, the conversation stops being about whose numbers are right and starts being about what to do next. Get in touch to see what Looker-powered generative analytics can do for your team.

Overdose and Chill is back - 11 June, at Hyde Melbourne. This time we've got The Body Shop on the panel, with Shopify and Dotdigital backing the night. It's a stacked one. The team that launched on Shopify & rolled out Shopify POS across 85 Australian stores in weeks (alongside an ERP migration) is joining us to walk through what that actually looked like. The good calls, the hard ones, and what they're building next. - Kira M., Head of DTC & Wholesale, The Body Shop - Bec Anderson, Retail Operations Manager, The Body Shop - Tom Melenhorst, Senior Manager Ecommerce & Digital, The Body Shop - Sophie Manwaring, Ecommerce Manager, The Body Shop - Raven Addei Sr. Partner Success Manager, Shopify - Simon Forrest, Head of SaaS, Overdose It's always a great room. Honest conversations, no slides, the people on the coal face of innovation and transformation. If you are a retailer or merchant keen to join, read about it and register for a seat here: https://lnkd.in/embaR36u

AI in retail isn't experimental anymore. It's operational. That was the takeaway from iMedia AU, NZ & SEA Retail in Christchurch last Friday, where our Group CXO Ryan Delaney took the stage. The bit most teams miss: AI doesn't fix data discrepancies. It compounds them. If eCommerce, GA4, Meta and your CRM all report different revenue numbers, no agent acts on that confidently. It guesses, hallucinates, and quietly costs you money. That's why we built Looker as a governed semantic layer over the lot, then layered https://lnkd.in/eufXxyU2 on top. Surfaces new revenue opportunities, flags creative fatigue, and generates hyper-personalised assets that report on themselves over time. See how it works: https://lnkd.in/eufXxyU2

This Friday at iMedia Retail Summit Christchurch, Ryan Delaney takes the keynote stage to talk about 'Generative Analytics'. When platforms compete for the same revenue and attribution contradicts itself, AI agents end up confidently wrong, building strategy on broken inputs. The fix isn't smarter agents. It's reliable data underneath them. Ryan will show what becomes possible when the foundation is in place: insight, creative and execution running as one continuous loop, grounded in data the business can actually trust. He'll walk through how this plays out using Krative, our generative analytics platform sitting on a Looker-centralised source of truth, and share what some retailers are getting out of it already. @imedia

Overdose has renewed its Google Premier Partner status for 2026. Premier sits in the top 3% of Google Partners globally, but the badge matters less than what it represents. For clients, it means the team running your Google Ads, GA4, Merchant Center and GMP work gets benchmarked against Google's high standards. For us, it means direct access to product roadmap, beta features and support channels that allow us to move quickly and stay ontop of the game. Shout out goes to the team doing the work that earns this every year Bige Yilmaz, Nathan Moody, Kashish Sandhu, Shae Cullum (nee Rudd), Jake Dean, Luke Bennett, Paul Pritchard, Taylor Burgess & more!

Big week for SkinKandy.. raising $149m for IPO at a $250m valuation. We are just a few weeks into working with their marketing and SEO team, so this isn't ours.. but it's a hell of a moment for them. Glad to be in the room working with folks raising the bar. Huge congrats to the SkinKandy crew. https://lnkd.in/e3YswEYB

First Google Looker Masterclass yesterday in our Auckland office. The room got to go deep into demo's on governed AI and semantic layers. Ankit Patel, Ryan Delaney Paul Pritchard walked through what we've built underneath Krative and why we think Generative Analytics is the next category. AU tour next week. Few seats left. Sydney Tuesday 12 May : RSVP → https://lnkd.in/ed4Pnwi2 Melbourne Wednesday 13 May. RSVP → https://lnkd.in/e-fY-sBB

TAXIBOX is changing how Australians think about storage and moving - it's storage that moves. You can store at your place or at their many facilities. TAXIBOX moves you locally, interstate and even overseas. We’ve come on board to manage their SEM and paid social with a hyper-local approach, building campaigns location by location to drive real, measurable growth where it matters most. Not every brand needs a national megaphone. Sometimes the smartest play is precision - the right message, in the right suburb, at the right time. Excited to be part of this one!