Perspire Sauna Studio

Wellness is no longer a trend. It is a lifestyle signal. In 2026, cities are being defined less by nightlife and more by recovery, sleep quality, and consistent self-care. According to Athletech News, Boulder now ranks #3 among North America’s most wellness-obsessed cities, with one of the highest concentrations of fitness studios and gyms per capita—and rapidly growing demand for infrared sauna and red light therapy. This shift reflects a broader behavioral change: people are prioritizing practices that support long-term performance, resilience, and health span. Perspire Sauna Studio is expanding across Colorado, with seven new locations opening, including Boulder. The goal is simple: make evidence-backed recovery rituals accessible, repeatable, and part of everyday life. Read more: https://lnkd.in/gAZHB6ph

Wellness looks different for everyone, but its impact is universal. Featured on CBS Chicago Feel Good Friday, Perspire Member, Jenny’s story is a reminder that sustainable wellness is built through presence, consistency, and care. In her journey of overcoming addiction, she integrated infrared sauna into her routine as a space to reconnect with herself—meditating, journaling, and leaving each session feeling better. With 21 Ironman races completed, Jenny also relies on infrared sauna for physical recovery, helping reduce muscle soreness and being able to show up refreshed for her next training block. Red light therapy supports her mood and overall sense of wellbeing, reinforcing the mind-body connection that long-term health requires. As Perspire Sauna Studio Chicago owner Tanner Holmes shared, "wellness is for universal - whether you trying to improve, build, or overcome and repair - everyone needs it in their life and infrared sauna is phenomenal for every element and aspect of wellness. 40 minutes of uninterrupted minutes in an infrared sauna can be a powerful act of renewal." Wellness is about finding your space to disconnect to reconnect - Feel Better Today. Live Better Tomorrow. https://lnkd.in/gpuyaVPC

Longevity is not created through hacks. It is built through habits. The science consistently shows that small, repeatable rituals compound into meaningful gains in healthspan. Regular infrared sauna use is associated with improvements in cardiovascular health, stress resilience, and metabolic function—but only when it becomes a sustained practice rather than an occasional experience. Consistency outperforms intensity. Accountability and well-designed cues reduce friction, turning wellness from a decision into a routine. Today's behaviors including utilizing infrared sauna for longevity, shapes long-term performance, energy, and resilience - read more on the blog article Infrared Sauna for Longevity: https://lnkd.in/g8E47__b

Feel better today. Live better tomorrow. Because the life you are building deserves daily rituals that support energy, clarity, and long-term vitality. From infrared sauna and red light therapy to contrast therapy with our proprietary SNØ showers, every session is designed to help your body recover, reset, and renew - today and for years to come. Book Your Intro Session: https://lnkd.in/gJ22-2Bs

Now Open ✨ Celebrating our newest studio locations, Perspire Loveland and Perspire The Woodlands! Feel Better Today, Live Better Tomorrow. Our private suites feature infrared sauna, red light therapy, and contrast therapy through our SNØ showers, designed to leave you feeling revitalized. Congratulations to the Perspire Loveland and The Woodlands teams for opening their doors and bringing the heat to their community! Book your intro session here: https://lnkd.in/gJ22-2Bs Gerald Chen I Paty Pavón Keene

We are incredibly proud to announce Perspire was recognized as No. 1 Franchise in the Sauna category and placed among the Top 500 franchises overall in Entrepreneur’s Franchise 500® for 2026 for our outstanding performance in areas including unit growth, financial strength, and operational and marketing support, and brand power. This recognition is a direct reflection of the leadership and dedication shown by our franchise owners and the care our studio teams pour into every session to make a meaningful impact on the wellness of our local community. We are proud to be a part of a movement to inspire our members to Ignite The Wellness Within.

Perspire Sauna Studio joins Erewhon Lifestyle Collective to expand access to science-backed wellness. Thank you to everyone who attended our recent Erewhon Member Event! Erewhon Lifestyle Collective Members enjoyed a private suite featuring a full-spectrum infrared sauna with built-in red light therapy, followed by a refreshing SNØ Shower for contrast therapy, with the option to add Halotherapy for respiratory support. Each visit included a 40-minute infrared sauna session and 10 minutes to enjoy the SNØ Shower—leaving members feeling fully revived and restored with a goodie bag including body wash and lotion gifted by Alo Yoga. Read more here: https://lnkd.in/gmJpF4_F

Perspire is now open in West McKinney, TX and West Delray, FL. 🎉 These new studios are bringing the power of science-backed wellness to their communities through private infrared + red light therapy sauna suites and contrast therapy. Congratulations to the Perspire West McKinney and Perspire West Delray teams for this incredible achievement. To experience the benefits, book your intro session here: https://lnkd.in/gJ22-2Bs David Ohrn Tania Ohrn Shilpa Patel, CSCP, PMP Dharmesh Patel

We are honored to be featured in The New Yorker’s Going Ons - On & Off the Avenue, written by Rachel Syme. In Rachel's words, Perspire became "the most heartening light source I've found of late" - a place where 40 minutes of infrared heat, red light therapy, contrast therapy via SNØ Showers, and true solitude turned into a ritual she is now hooked on. Read the full feature here: https://lnkd.in/gf4q44SJ Lee Braun I Caroline Linton I Jeremy O. I Patti Rother, CFE

We are building our marketing team! Perspire Sauna Studio is looking for a Graphic Designer to bring our brand to life across our digital and print platforms. We are looking for a creative thinker with a strong eye for detail, layout, and typography. As part of our dynamic marketing team, you will conceptualize and design innovative campaign assets, collaborate with cross-functional teams and ensure our visuals strongly align with our brand identity. In addition to traditional creative tools like Adobe Creative Suite and Figma, we are looking for someone who is experienced in utilizing AI-powered tools and editing software to elevate efficiency. Apply here: https://lnkd.in/dxA2JU4s