Potbelly Sandwich Works

We’re live at #ICSC and the conversations around growth, development, and new market opportunities are already heating up. If you’re attending, stop by booth #608U and meet the Potbelly team. Looking to talk real estate and development strategy? Connect with VP of Franchise Development John Beckley along with Franchise Real Estate Managers Troy Davidson and Greg Baumann to discuss priority growth markets, flexible footprints, and what’s ahead for Potbelly development. Interested in franchise ownership opportunities? Franchise Sales Director Todd L. Owen is also onsite and ready to talk about why now is a great time to grow with Potbelly. Let’s connect, talk growth, and build great neighborhoods together. #Potbelly #FranchiseDevelopment #RetailRealEstate #ICSC

We’re proud to share that Potbelly has been named in Fast Casual’s Top 100 Movers & Shakers Awards! 🥳 Recognized as one of the industry’s leading honors, the award celebrates brands driving growth, innovation, and momentum across the fast casual space. For Potbelly, that momentum comes to life through strategic franchise expansion, strong operational performance, and the franchise partners and teams who bring great food and good vibes to our shops every day. Thank you to our team members, franchisees, and loyal fans who continue to drive our brand forward. #Potbelly #FastCasual #MoversAndShakers #FranchiseDevelopment #RestaurantIndustry

Earlier this month, Yosra Saleh, Vice President of Digital Marketing at Potbelly, joined Erin Everhart, VP of Content - Events at MediaPost, for a fireside chat on how Potbelly rewired its digital experience. The conversation covered the strategy behind the re-platform of our app and web experience, from reducing friction in the ordering journey to leveraging first-party data and real-time signals to create more seamless, relevant guest experiences. Watch the full conversation here: https://lnkd.in/g8tKGpGP #Potbelly #DigitalTransformation #CustomerExperience #RestaurantTechnology

Looking forward to attending #ICSC in Las Vegas next week and connecting with industry partners as we continue growing our footprint across new and existing markets. If you’re attending and want to connect about franchise growth, real estate priorities, or development strategy, stop by booth #608U to meet with our VP of Franchise Development, John Beckley, and Franchise Real Estate Managers, Troy Davidson and Greg Baumann. #Potbelly #FranchiseDevelopment #ICSC #RestaurantGrowth

Jacksonville just got toastier! 🔥 We’ve officially entered the Jacksonville market with a new shop at Deerwood Village Shopping Center, marking the first of seven planned locations throughout the region for franchise partners Patrick Prendergast and Leah Prendergast, MSN, RN, CNL. For Patrick, the opening is especially meaningful. His connection to Potbelly began with his very first job at a Chicago shop, making this a true full-circle moment. Congratulations to the Prendergasts as we continue growing across Northeast Florida! ☀️ #Potbelly #FranchiseDevelopment #FranchiseeSuccess #NowOpen #Florida

We’re expanding in Tennessee! Joining our franchise family are experienced operators and brothers Nick Patel, Kenny Patel, and Ronnie Patel, who recently signed a development agreement to bring four Potbelly shops to the Knoxville market. Knoxville offers the perfect mix of strong community pride, steady growth, and a vibrant local energy, making it an ideal place to introduce our neighborhood shop experience. From day one, the focus will be on creating warm, welcoming spaces where guests can gather over oven-toasted sandwiches, fresh salads, hand-dipped shakes, and more. This agreement reflects the continued momentum behind our franchise development efforts as we grow in new and existing markets across the country. Get the full story on the Patels’ agreement and what’s ahead: https://lnkd.in/gzVZRyig #Potbelly #FranchiseDevelopment #Knoxville #FranchiseeSuccess

We’ve opened our second Midland, Texas shop! 🔥 Franchise partners Dora Braun and Sonja Gutierrez are continuing to grow in West Texas, now serving Midland’s fast-growing north side along one of the city’s busiest shopping corridors. With a convenient drive-thru and catering options for gatherings big and small, this new shop is built to serve the community in more ways than one. Here’s to great food, good vibes, and an even toastier Midland community. #Potbelly #Texas #FranchiseDevelopment #GoodVibes #NowOpen

Today’s the day! Behind the Heat: Franchise Support Unplugged goes live this afternoon, offering a behind-the-scenes look at how franchisees and our support teams work together to make sure our integrated operating systems are streamlined in your shop. Hear from Dion Hilliard and Keish Hilliard, alongside Jolynn Nelson, PhD, and Emily Rose Zern, as they share insights on opening and operating a shop, from day one through daily execution, with the strength of our support team aligned the entire way. Hosted by David Bulger, CFE, and Kelly Wetzig, this session gives a clear view of our franchisee-first approach. There’s still time to be part of the conversation. Today, May 12 | 4:00 PM EDT Save your seat: https://lnkd.in/gZsYPjUY #Potbelly #BehindTheHeat #FranchiseDevelopment #FranchiseSupport

During our 2026 Potbelly System Summit earlier this year, Randy and Ronnie Asmar of STA Management proudly accepted our Franchisee of the Year honor! This award celebrates franchisees who are leading our system when it comes to operations, sales, people, growth, and culture. STA sets the standard. With six new shops opened in the past two years, a best-in-class catering program, and strong investment in training and leadership, their impact can be seen. Just as important, they consistently share what’s working with other franchisees and help move the brand forward. Congratulations to the STA Management team! #Potbelly #FranchiseeOfTheYear #FranchiseDevelopment #GoodVibes

Behind the Heat: Franchise Support Unplugged returns Tuesday, May 12, with a candid discussion on the extensive support our corporate team provides franchisees. Join franchisees Dion Hilliard and Keish Hilliard, alongside Jolynn Nelson, PhD, and Emily Rose Zern, as they share insights on how we help franchisees at every turn, from onboarding and opening through day-to-day execution. Hosted by David Bulger, CFE, and Kelly Wetzig, this session offers a closer look at how support comes to life across the franchise journey. May 12 | 4:00 PM EDT Save your seat: https://lnkd.in/gZsYPjUY #Potbelly #BehindTheHeat #FranchiseDevelopment #FranchiseSupport