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A customer bought a $112 hoodie. Five platforms are taking credit again. Google Ads: she searched our brand name and we still got the click. Meta: retargeting from an ad she scrolled past in 0.4 seconds. App: never converted. Web: direct conversion. Email: for a hoodie? On a laptop? At 11pm? Spreadsheet says ROAS is 2.8x. It is not 2.8x. This is exactly what AppsFlyer just launched Web Performance Measurement at MAU Vegas to solve. The same neutral attribution layer mobile has had for years, now extending to the web. So when a customer moves between app and web, you get one honest answer instead of five. If you've ever wished your dashboards would at least be telling the same story, the link's in the comments.

The older I get, the more I realize optimism is a competitive advantage. Not fake positivity. Real optimism. The kind that helps you keep going when progress feels slow. Because life gets heavy when you constantly assume the worst. Every setback feels permanent. Every delay feels personal. Every mistake feels fatal. But most successful people I know aren’t always the most talented. They’re just harder to discourage. That matters more than people think. You can survive a lot when you believe better days are still possible. And honestly, sometimes that belief is all you have in the beginning. No proof. No guarantees. Just momentum and faith in yourself. But that’s often enough to keep moving. And movement creates opportunities. What helps you stay optimistic during uncertain seasons? Image credit: Charmaine Simpson

I think a lot of people are mentally exhausted because they consume all day and create almost nothing. Scroll. Watch. Refresh. Repeat. And somehow we call that “rest.” But I’ve noticed something: The moments I feel most alive are usually when I’m creating something. Writing. Designing. Building. Learning. Sharing ideas. Not consuming endless content about other people doing those things. Consumption inspires you temporarily. Creation changes you permanently. That’s why creating feels uncomfortable at first. It forces you to think. To express yourself. To risk judgment. But honestly? Humans were built to contribute, not just observe. And I think a lot of modern burnout comes from passive living. Too much input. Not enough output. The older I get, the more I realize: you don’t need to create perfectly. You just need to create consistently. What’s something you create that genuinely makes you feel energized? Image credit: readswithravi on Twitter/X

I run an email marketing agency, and 4,600 people Google "email marketing agency" every month looking to hire one. Yet I don't show up anywhere on that search. A software company is sitting at position #5, and the keyword is competitive (KD 56), so a top spot isn't a quick win. But not being on the first page at all means brands searching for an agency to hire never see me. It gets worse. There's a related keyword, "email marketing for agencies," with 600 monthly searches and almost no SEO competition. I don't rank for that one either. I've been doing this work for the last decade, and I run the exact kind of agency these searchers are looking for. I always assumed my work would translate into search visibility. But it hasn't. Every search that lands on a competitor's page is a brand that could have been my client instead. That's lost search visibility, lost brand authority, and lost lead flow for my agency. Luckily, I found all of this in a few minutes with Ahrefs Agent A. I asked it to compare my site to three competitors in the email marketing space, and it ran the analysis, tightened its own filter when it noticed some results weren't a clean fit, computed a priority score for each gap keyword, and surfaced 138 high-fit opportunities I'd been leaving on the table. Here's my plan for the next 90 days: 1️⃣ I'm writing a real guide on "email marketing for agencies." The keyword has almost no SEO competition, the authority angle matches what I actually do, and honestly, I should have created this years ago. 2️⃣ I'm building a stronger agency landing page on chasedimond.com targeting "email marketing agency." KD 56 means it's a longer play, but every brand that types that keyword could become a lead. 3️⃣ I'm building topical depth around "ecommerce email marketing" (1,400 monthly searches, difficulty 12), where the current top result is winnable for content with real retention and lifecycle depth. If you're like me and you've been so focused on running your business that ranking for the right keywords got pushed off, give Agent A a test drive. It flagged 138 opportunities I've been missing in a few minutes. ahrefs.com/agent-a #ahrefspartner

Static creative is dead. Meta's algorithm proved it. For years, the playbook was simple. Make a few good ads, run them until they fatigued, and replace them every quarter. CPMs were forgiving. Variety was a nice-to-have. That world is gone. Meta's auction now rewards brands that ship constant variation and punishes the ones that don't. Run the same 6 ads for three weeks, and you'll watch your CPMs climb, your CTR collapse, and your CAC creep until the math stops working. But volume alone isn't the answer. Most brands that try to scale creative just ship more bad ads faster. The actual unlock is generating from what's already worked. Tempo learns from your past Meta ads. It sees which hooks converted, which formats won, which products outperformed, which angles your audience actually responded to. Then it generates new variations grounded in that performance data, ships them to a review feed, and publishes approved ads to Meta automatically. Winners get amplified, losers stop, the system gets smarter every cycle. It's the difference between an agency guessing what might work this month and a system that already knows what's converting for you and builds from there. The brands that figure this out in the next 6 months are going to look like they have an unfair advantage on Meta. They will. I'm a Tempo partner. Link in the comments.

Your ideas deserve better than a generic deck. You know your stuff, and you're good at what you do. But your decks don't show that. They look like everyone else's. Same templates, same layouts, same "professional" look that says nothing. And sometimes people with half your expertise get picked over you because their packaging is better. Gamma fixes that. Pick a template, drop in your ideas, and you're done. The deck looks like you paid someone big bucks to make it, but you made it in less than 15 minutes. No design skills, no formatting fights. Just your ideas, finally looking the way they should. I made a client pitch deck last month. They asked for my designer's contact info. Little did they know, it was done by me, myself, and AI. 👀 Try the templates free: https://lnkd.in/eUq775cP #GammaPartner

Most people tell AI "make it better." That's like telling a chef "make it taste good" with no other direction. This prompt gives AI the actual rules: what voice to use, what patterns to avoid, what output format to follow. Specific input, specific output. That's the whole game.

You can train anyone to do a job. But you can't train them to care. Half of this is true. The other half is where most companies hide from a harder question. You can absolutely teach skills. Onboarding, processes, tools, frameworks. Most jobs are learnable by most people, given enough time and reasonable support. Caring is different. Caring isn't a skill. It's a response to an environment. The mistake is treating it as a personality trait - something people either bring to work or don't. So companies hire for "passion," screen for "ownership mindset," and then wonder why the same person who lit up in week one looks checked out by month eight. Here's what actually happens to caring. People care when their work has visible impact. They stop caring when their best ideas get ignored, watered down, or quietly stolen by someone two levels up. People care when they trust the people above them. They stop caring when leadership says one thing in town halls and does another in private decisions. People care when their effort gets recognized. They stop caring when the loudest person in the room gets credit for work they didn't do. So yes - you can't train someone to care. But you can absolutely build conditions that make caring possible. And you can absolutely build conditions that kill it. When a whole team stops caring, it's almost never a hiring problem. It's a signal that something in the environment has been quietly teaching people that caring isn't worth it. The companies that get this right aren't the ones with the best "culture decks."  They're the ones where the small daily decisions - who gets heard, who gets credit, what gets tolerated - keep proving to people that their care still matters here. Quote credit to Gary Travis

It’s easy to talk about values when things are going well. It’s much harder to live them when it actually costs you something. (Credit: Gerald Pfeiffer) In business, you will face moments where the “right” decision is not the easiest one: – Walking away from a deal that doesn’t feel right – Standing up for someone when it’s inconvenient – Choosing long-term trust over short-term gain And yes—sometimes being a good person in a competitive environment feels like a disadvantage. You may lose opportunities. You may be misunderstood. You may even be criticized for it. But here’s the truth: Character compounds. Reputation compounds. Trust compounds. And over time, people remember how you made decisions when it mattered most—not when it was easy. So if you ever feel like doing the right thing is holding you back, remind yourself: It’s not a weakness. It’s a strategy. Keep your standards high. Keep your integrity intact. Keep showing up as the person you’d want to work with. Because in the long run, being a good human is still the best business model.

The people who act the most important are usually forgotten the fastest. Because titles impress people temporarily. Character stays in their memory much longer. I’ve met leaders with incredible resumes who made every interaction feel cold and transactional. And I’ve met people with no impressive title at all who left a lasting impact simply because of how they treated others. That difference matters more than most people realize. At the end of the day, people remember: Who respected them. Who listened. Who made them feel valued. Who stayed kind even when there was nothing to gain. Positions change. Power changes. Industries change. But reputation follows you everywhere. And honestly, I think emotional intelligence is becoming one of the most valuable skills in modern business. What’s one quality that instantly makes you respect someone professionally? Image credit: Inaya_Coder on Twitter/X