Rapport International

Today, as we recognize National Interpreter Appreciation Day, I want to take a moment to acknowledge the professionals behind so many of the world’s most important conversations. Interpreters are often the invisible bridge in moments where clarity and trust matter most. From palliative care conversations between families and physicians, to legal proceedings, national security discussions, education, emergency response, and community development initiatives, interpreters help people truly understand one another when the stakes are high. Interpreting goes far beyond language. Great interpreters navigate emotion, culture, urgency, technical terminology, and nuance in real time. They prevent misunderstandings, preserve dignity, and create access for people who might otherwise be excluded from critical decisions affecting their lives. At Rapport International, we see every day how skilled interpreters make global communication more human, more accurate, and more inclusive. Today, we celebrate and thank interpreters everywhere for the essential role they play in helping people move forward together. 🌍💙 #NationalInterpreterAppreciationDay #Interpretation #LanguageAccess #HealthcareInterpretation #LegalInterpretation #Localization

How do you actually bring a breakthrough medical device from clinical validation into global markets? In this episode of The Global Marketing Show, we unpack the story behind Prapela, a technology designed to help babies breathe more safely in their earliest months of life. We cover: - How Prapela secured FDA Breakthrough Device designation and what it means for commercialization - The science behind improving infant breathing using noninvasive stimulation - Why a hospital-first go-to-market strategy builds regulatory and clinical credibility - How to navigate EU, India, and Middle East regulatory expansion after FDA clearance - Best practices for cross-cultural communication and localization in global Life Sciences marketing If you’re in #medicaldevices, #clinicalresearch, or #regulatoryaffairs, this gets into the real-world side of clinical validation, global compliance, and going to market across regions. 🎧 Listen to the episode: https://hubs.ly/Q04fsb9k0

Will you be in Atlanta, GA next Friday, May 8? In the morning, I'm running a program called "Think Local, Win Global in Today's Markets". It's being hosted by the GA SBDC and I promised to keep it interactive and informative. To learn more or register visit - https://lnkd.in/gCdsj-Ty Spread the word that there will be lots of laughter about mishaps experienced IRL and how to handle these sometimes unavoidable situations. #GeorgiaSBDC #GlobalTrade #EO #Marketing #Atlanta #exports #NADEC

Everyone’s chasing 10,000 steps, but that number was never based on science. This month’s Tidbits is about what actually works...in your body, your communication, and your global operations. 👇 Inside this issue: - The “Japanese walking” method (3 min fast / 3 min slow) outperforming step-counting - A glimpse at when “language access” fails and why VRI isn’t always enough - Insights from Marta Grutka on compliance, IP, and cross-border execution - Upcoming in-person events with insights from Wendy Pease 🌍, Zach Selch, and Jacqueline Torcellini to sharpen your global strategy...reserve your spot! #GlobalGrowth #LanguageAccess #Compliance

Just managed to combine three of my passions in a single chat! 🤩 During my extremely pleasant conversation with Wendy Pease 🌍, author, owner and President of Rapport International, and podcast host, we covered marketing, business strategy, and languages! All topics I could chat for hours about! From burgers 🍔 to typical obstacles companies face when expanding into Europe 🌍 and compliance as a way to signal you care about your customers 🔐 and generate more revenue by leveraging trustworthiness, we truly covered lots of bases! 🎧 Listen here: https://lnkd.in/dV3-dis9 Thanks a lot, Wendy for having me! A great podcast for international businesses full of insightful episodes which I highly recommend listening to. #compliance #isms CC: Kertos Aly Bahaa Nomy Gossmann Johannes Leopold Nicolas Harris Benedikt Hörterer Johannes Maximilian Lehmann Vincent de Ruiter Amine Al-hafar Daniel Grewing Marco Koller Dr. Kilian Schmidt Johannes Hussak Anouk Fechner Felix Ungeheuer Alexander Prams

What an amazing last call before leaving for Athens. Today, I had the chance to talk to Wendy Pease 🌍 from Rapport International for her Podcast "The Global Marketing Show". It felt like meeting a friend for coffee, chatting about the challenges virtual teams face, collaborating across time zones and languages. Happy to share the episode once it's launched. For now, you may check out my chapter in the book "Global Voices Shaping the Future" - a joint effort with 30 fellow speakers from across the world. 🫶🌍🌎🌏

Quick reminder as we get closer to May 8th. If global growth is on your roadmap (even loosely), this is the kind of conversation that’s hard to replicate over Zoom. We’re digging into where global expansion actually breaks down in real companies and what it really takes to scale across markets. It's hosted by the University of Georgia Small Business Development International Trade Center, which works directly with companies navigating international growth every day. If you’re in or around Atlanta, reserve your spot: https://hubs.ly/Q04cTwTq0 #UGASBDC #Localization #GlobalMarketing #Atlanta

We’ve been watching the new season of The Pitt, and there’s a storyline getting a lot of attention around a Deaf patient. They show both in-person ASL interpreters and attempts to use VRI (Video Remote Interpreting)…which on the surface, is great to see. What’s been more interesting is the response from the Deaf community. There’s been a lot of discussion online calling out the reality behind what was shown - things like access barriers that weren’t fully addressed, VRI systems breaking down at critical moments, and the lack of Deaf professionals involved in shaping the experience. Language access isn’t just about checking a box and saying “we provided an interpreter.” It’s about whether it actually works in the moment it matters. In healthcare especially, there’s just no room for things like tech that cuts out or poor setup. VRI can absolutely be the right solution in certain situations, but it has to be used thoughtfully with the right setup, the right environment, and a real understanding of when it shouldn’t be used. #LanguageAccess #HealthcareCommunication #MedicalInterpreting #ASLInterpreting #PatientCare