Rebound

Scaling used to mean adding more people. Today, the equation looks very different. AI is compressing execution costs, investors expect faster traction with leaner teams, and leadership teams are being asked to grow efficiently while navigating constant operational change. That raises a bigger question for growth-stage companies: Are you actually structured to scale? During last week’s webinar, @Meridith joined @Dan Goldsmith and @Veronica Cram to discuss how companies can better align finance, go-to-market, and operations to support durable growth, especially as AI reshapes how teams operate and execute. For founders, CEOs, CFOs, and GTM leaders, this is becoming one of the most important strategic conversations happening right now. If you missed the discussion, you can watch the full webinar recording here: https://bit.ly/3R0e3Jg

Across life sciences and health tech, we’re seeing the same pattern: A company hits a growth inflection point (new funding, PE pressure, commercial expansion, etc.) and the immediate instinct is to hire. But adding headcount before building the right GTM structure doesn’t create scalable growth. It amplifies existing inefficiencies. We broke this down in our latest blog, including: → The two most common growth-stage failure modes → Why traditional scaling models are breaking down → What life sciences companies need in place before accelerating GTM execution Read the full piece here: https://bit.ly/4dqZw0G

There’s a shift happening in search that most teams are underestimating commodity vs. non-commodity content.  Commodity content like “Top 10 tips…” and “Beginner’s guide to…”, or anything AI can generate in seconds won’t win.  What will?  Content built from:  - Real customer experience  - Proprietary data  - Clear, opinionated POV  In life sciences and health tech, this matters even more.  If your content could be written by anyone, it won’t influence a decision.  The teams that stand out are the ones turning real-world insight into content that  can’t be replicated.  

There’s a new term floating around: HEO (Hybrid Engine Optimization). At first glance, it sounds like a rebrand of SEO, but it’s a reality check. SEO alone isn’t enough anymore, and people are using far more than just Google to find businesses and products. So, HEO only works if everything is connected. Paid drives traffic → improves engagement → boosts SEO Content feeds AI → drives discovery → brings new audiences Video + social → strengthen authority signals We broke down how to actually navigate this shift in modern search: https://bit.ly/4w4ecv7

In our latest ebook, we explore why traditional ABM struggles in regulated markets and what works instead:  • Why key stakeholders (clinicians, regulatory, procurement) are often unreachable through standard digital channels  • How to design hybrid programs that combine conferences, field teams, and trusted networks  • Smarter ways to segment and prioritize accounts without relying on intent data  • What content actually resonates in low-digital, high-trust environments  If your ABM strategy is built for SaaS, it won’t translate directly to healthcare. You need a model that reflects how these audiences actually engage.  If reaching hard-to-access accounts is a priority, be sure to read our new ebook: https://bit.ly/4es2ZhK

Rebound's CEO Meridith Rohrbaugh had a great discussion this week on Structuring to Scale and one theme came up consistently:  Growth pressure doesn’t break companies; misalignment does. When finance, go-to-market, and operations aren’t working from the same model, adding headcount or increasing spend just compounds the problem. The conversation with Dan Goldsmith and Veronica Cram, MBA, MAcc focused on how companies are rethinking operating models to support durable growth, especially as AI continues to change how work gets done.  If you missed it, the full recording is available here: https://lnkd.in/gnRPmGvC

Early-stage and growth-stage companies are being asked to scale faster than ever, often without a clear model for how to do it efficiently. Tomorrow’s webinar, “Structuring to Scale: 6 Steps to Align Finance, Go-To-Market, and Operations for Durable Growth,” brings together Dan Goldsmith, Veronica Cram, MBA, MAcc, and Rebound’s CEO Meridith Rohrbaugh for a conversation on how leadership teams can approach scaling differently, aligning finance, go-to-market, and operating structure to support durable growth. The discussion will cover how to build the right foundation before scaling, how to think about investment and cost structure, and how operating models are evolving as AI changes how work gets done. Designed for founders, CEOs, CFOs, and go-to-market leaders navigating growth, investment, or transition. 🗓️ May 6 at 11 AM ET Register here: https://lnkd.in/gwCkD7X6 

Most teams think SEM is about launching campaigns, but that’s not always the case. It requires building the right structure from day one.  We partnered with a Fortune 500 healthcare technology company that was starting from zero: no benchmarks, no historical data, and strict compliance constraints.  Instead of jumping straight into ads, we focused on getting the foundation right:  → Built a clear campaign architecture across four core solution areas to avoid diluted spend  → Refined targeting and implemented negative keyword strategies to eliminate wasted clicks  → Developed compliant, high-clarity messaging that could scale without risking disapprovals  → Established the right KPIs from the start and continuously optimized performance  That structure is what drove results:  • 100,000+ targeted impressions  • 68% of total page views from SEM  • 7x more engagement than other channels  • 35% lower CPC than industry benchmarks   And ultimately, it created enough momentum to successfully launch lead generation, driving 46 qualified submissions in the first 90 days.  Read the full case study here: https://bit.ly/48zOUuO

This month’s Marketing Acceleration Lab covers a common gap: lots of marketing activity, limited clarity on what’s actually driving pipeline.    We break down the metrics that matter, why most product launches stall, and how SEO becomes a compounding growth channel when structured correctly. 

Scaling used to be straightforward: hire sales to sell, marketing to generate demand and finance to track performance. But headcount is no longer the primary driver of growth. AI is compressing execution across functions, so go-to-market models are shifting. The companies that scale today are building flexible operating models instead of fixed org structures. On May 6 at 11 AM ET, Rebound’s CEO Meridith Rohrbaugh, Proofpoint Capital’s Dan Goldsmith, and InSight Strategic Solutions’s Veronica Cram, MBA, MAcc will be discussing this topic. Tune in to their webinar “Structuring to Scale: 6 Steps to Align Finance, Go-To-Market, and Operations for Durable Growth” by securing a spot today: https://lnkd.in/gwCkD7X6