We LOVE showing up for our community at Albertsons! Hochi made a spicy appearance with the help of some friends to pass out samples of Buldak sauce and share the love across all the Buldak flavors! ❤️🔥
About us
Samyang America Inc. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States. Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans. We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series. Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.
- Website
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https://samyangamerica.com
External link for Samyang America, Inc.
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- Brea, California
- Type
- Public Company
Locations
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Primary
Get directions
140 S State College Blvd
Brea, California 92821, US
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Get directions
600 Wilshire Blvd
201
Los Angeles, California 90017, US
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Get directions
104, Opaesan-ro 3-gil,Seongbuk-gu
Seoul, Seoul 02737, KR
Employees at Samyang America, Inc.
Updates
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🔉 Our Buldak Mac n' Cheese is out now! In two fiery Buldak flavors, you can enjoy a sweet corn mac or test the heat with a spicy pink carbonara. We're proud to be innovating into a new space and bring an iconic flavor to this comfort food. Take it from Lexi Langill and get yours now! Exclusively at Walmart 🧀 ❤️🔥
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Samyang America, Inc. reposted this
Guval Foods continúa fortaleciendo su portafolio con propuestas alineadas a la evolución del consumidor. En esta ocasión, integramos Tangle, una nueva línea de Samyang America, Inc. que aporta una visión distinta a la categoría de pasta, combinando conveniencia, perfil nutricional mejorado (alto contenido de proteína y fibra) y sabores con inspiración global. Con esta incorporación, seguimos ampliando nuestra oferta con productos que aportan valor al retail, alineados a tendencias internacionales y a las nuevas expectativas del consumidor en México.
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Samyang America, Inc. reposted this
Samyang America, Inc., the company best known for making Buldak a viral heat sensation, has launched new Buldak macaroni and cheese. Read more about the spicy new product here: https://ow.ly/9gj250YUH2K #foodbusiness #foodandbeverage #newproducts 📷: Samyang America
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Samyang America, Inc. reposted this
Samyang America, Inc. 's Buldak Crawl @ COACHELLA explained; When consumption becomes Performative, Distribution stops being owned by the Brand. At COACHELLA 2026, Buldak didn’t deploy a booth. It deployed a behavioral system, a Multi-stop Food Experience where people moved across multiple stalls and multiple touchpoints trying spicy Buldak dishes and sharing their reactions. Instead of a single stall, The Crawl included Prince Street Pizza, Rokstar Chicken, Sumo Dog, Birrieria San Marcos, and Sidekicks, each offering its own interpretation of Samyang America, Inc. 's Buldak’s signature heat. A multi-node “Buldak Crawl” replaced Static Sampling. ✅ Festival-wide activation vs Single touchpoint ✅ Limited-edition SKUs across Partner vendors ✅ Incentivized UGC (User Generated Content) via #buldakcrawlsweepstakes ✅ Designed for Movement, not Conversion This is not execution, it's Architecture of Attention & Marketing. The deeper shift most early marketers miss is what Buldak didn’t. ❌ Traditional funnel: Awareness → Trial → Purchase ✅ Buldak inverted it: Participation → Content → Distribution → Demand Because: 1. One booth limits reach and variety 2. One experience multiplies touchpoints 3. One reaction scales infinitely across feeds And the most non-obvious lever… They didn’t optimize for taste, rather for reaction volatility!! ❤️🔥 Spice = Discomfort = Expression = Shareability That is engineered virality. This isn’t a campaign. It’s a scaling mechanism rooted in their culture. #MarketingStrategy #ExperientialMarketing #BrandStrategy #ConsumerBehavior #ViralMarketing #AttentionEconomy #UGC #GenZMarketing #ContentMarketing #BrandBuilding
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Spotted: Tangle Creamy Mushroom Pasta 😻 Elevate your pasta game with a balanced portion of protein and nutrition! No milk, no sauce, no problem!
Instant noodles have always been one of my go to comfort foods or lazy meals so when the opportunity to share samples with members at CTRL Collective popped up it was an instant YES! (Thank you ARRIVED) Now in all honesty I am usually on the fence when it comes to mushrooms (unless its a Chagaccino) but these noodles have convinced me that mushrooms are in fact delicious! If you want to try some, shoot me a message and I'll set you up with a FREE day pass!
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Samyang brought the heat to USC this week! 🔥 Our TA team attended the 2026 K-Move Job Fair hosted by KOTRA and connected with incredible students and early career professionals from all over SoCal. The energy, curiosity, and ambition in the room was unmatched. ✨ Big thank you to KOTRA and University of Southern California for hosting such a great event.
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Welcome to our house...except the house is the Buldak Bus! 🚐✨ Home to the hottest dating show ever made, Heat Match, our contestants sparked some viral moments with spicy speed dates and dramatic challenges 😮💨🔥 Tune in to who finds love in the Coachella desert on Youtube: https://lnkd.in/gh2YEhhd
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Just Buldak casually turning up the heat on your feed 😎 Our fans are the best at thinking outside of the box! Stay spicy 🔥
A few weeks ago, I took an electric scooter to all my classes, had a friend scope out the hallways before leaving any room, and even did a full face of skeleton makeup while wearing green contacts to make myself as unrecognizable as possible (to be fair, it was almost Halloween during that time, so it wasn't too weird). This all seems ridiculous--why do it? Simple answer: a shot at a monetary prize & delicious Buldak noodles and sauces!! All I had to do was survive two weeks of a senior assassin-style game while also getting as many targets as possible. While this is a bit of a silly story to post on LinkedIn, it unironically demonstrates determination and strategizing; I beat over 500 other OSU students to win the grand prize! I thought I'd come on here to share that, even in goofy challenges like this, real-world skills can come through, such as: Strategic planning: mapping routes, anticipating risks, and adapting quickly to changing circumstances. Collaboration: coordinating with teammates and relying on trusted allies for support. Resilience under pressure: staying focused and consistent across two intense weeks. Creative problem-solving: thinking outside the box to stay unrecognizable and one step ahead. I also wanted to give my biggest thanks to Samyang America, Inc. , the company that created Buldak and founded this experience. I'd like to thank everyone involved in the process of hosting this game on campus, as well as all my friends who supported me! Finally, a huge thank you to everyone at Integrated Reality Labs for hosting this game on their SLAP app!! ☺️ --The "Sauciest Student" on Campus (Buldak's words, not mine!) 🍜
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Spotted: Hochi bringing the Buldak heat to your LinkedIn feed 👀🔥 We loved seeing creators and fans bring Buldak to life at Weekend 2! Same time next year?
I grew up watching my favorite YouTubers go to COACHELLA… So pinch me because I can't believe I got to go with Buldak to film content 🤯 This is definitely one of the coolest projects I've ever taken on!! If you know me for my AI content you might be a little confused by this post. But I've said it once and I'll say it again: 𝐲𝐨𝐮 𝐫𝐞𝐚𝐥𝐥𝐲 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐝𝐨𝐢𝐧𝐠 𝐛𝐨𝐭𝐡! → If you're a Creative who's skeptical of AI, I totally encourage you to start seeing how it can expand what's already in your head. Trust me, it's not a replacement. → And if you jumped into AI without any creative background, pick up a camera and shoot something! Draw something! Make something! Learn the basics. The best AI content I've ever made is because I've spent 10+ year actually understanding people as a fashion photographer, content creator, and marketing girlie. None of that stopped when I started my career in AI. And it shouldn't stop for you either. Filming at Coachella was unreal. Thank you Mia Tran, shortscut, and Samyang America, Inc. for trusting me with this one 🌶️
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