Sazerac Company

We’re helping bring the dad bod back this Father’s Day 🔥 Fireball has launched the limited-edition Dad Bod Whisky Fanny Pack, a playful campaign celebrating the iconic backyard BBQ lifestyle and calling on fans 21+ to help “save the dad bod.” The campaign features a custom fanny pack designed to hold 1.75L of Fireball, paired with a humorous PSA-style rollout ahead of Father’s Day. Learn more here: https://bit.ly/4uoqehM Please drink responsibly. 

A true example of long-term craftsmanship, Eagle Rare 30-Year Bourbon highlights what patience and precision can achieve over three decades. Proud to see it recognized by Food & Wine. Read more: https://lnkd.in/eBCinfvY

Recognition from the Denver International Spirits Competition continues to spotlight the strength of rye whiskey across the industry. We’re proud to see standout expressions from our portfolio included among this year’s best. Explore the full list: https://lnkd.in/e-fynT2u

We’re excited to announce our new equity investment and exclusive U.S. distribution relationship with SipMARGS, a fast-growing sparkling margarita brand making an impact in the ready-to-drink category. This partnership reflects our continued focus on supporting brands with strong consumer momentum, cultural relevance, and long-term growth potential. We look forward to helping expand SIPMARGS’ reach while continuing to build on the brand’s unique identity and community-driven approach. Read more here: https://bit.ly/4no2ZBA

Bold Spirits. Bold Futures. Your LEGACY Starts Here. At Sazerac, we’re building more than iconic brands — we’re building careers filled with growth, innovation, and impact. From distilleries to corporate teams, every role helps shape what’s next. Ready to make your mark? Explore opportunities and join our team: https://bit.ly/3Rfai2w

A closer look at our growth story today – more than 500 brands, over $6 billion in annual net sales, and a global team of 8,000+ employees, with more than 6,000 based in the United States. But the numbers are only part of the story. From our roots in New Orleans and a legacy that stretches back centuries, Sazerac has grown by building brands and continuing to invest in what’s next. Read more in Forbes: https://lnkd.in/ejJk-yMc

We’re proud to see AJ Bond Distillery debut its first whiskey. This milestone reflects the continued momentum behind craftsmanship, innovation, and growth across our portfolio and the broader American whiskey category. Learn more: https://lnkd.in/grCUpAmq

For more than a century, Sazerac has been part of the fabric of American tradition: rooted in Kentucky, shaped by New Orleans, and carried forward through generations. In a recent conversation with Brunswick Group Brunswick Group CEO of the Americas Nikhil Deogun, our CEO Jake Wenz reflected on the responsibility that comes with building brands that have been part of people’s lives for decades. From timeless brands, like Buffalo Trace, to the moments they help create, around tables, at celebrations, and in communities across the country, we remain focused on honoring that legacy while building for generations ahead. “We’re not just a portfolio of brands. We’re custodians of experiences that matter to people.” Read more in the Brunswick Review: https://lnkd.in/eGjSE7Jm

We are proud to announce a strategic partnership and investment in 818 Spirits. This collaboration brings together 818 Tequila’s strong cultural momentum and consumer appeal with our global brand-building expertise, unlocking new opportunities for growth across key tequila markets. Learn more: https://lnkd.in/eu56wDsq We look forward to what’s ahead!