Creative AI is accelerating fast as this week’s launches push visual storytelling, automation, and creative workflows into an entirely new era of speed and accessibility.
SILVERSIDE
Technology, Information and Media
San Francisco, California 7,266 followers
An AI lab for modern marketers — building the tools, systems, and experiments that drive growth.
About us
SILVERSIDE is an AI innovation lab and incubator redefining the creative potential of AI in marketing. Born from Pereira O'Dell, an award-winning advertising agency founded by industry veterans PJ Pereira and Andrew O'Dell, SILVERSIDE works to empower leading brands like Coca-Cola, SVEDKA Vodka, Panasonic, Slack, Amazon and others to realize bold, AI-driven ideas through pioneering tools, agile workflows, and strategic tech partnerships. With an expert advisory board spanning leaders from Netflix, Meta, and Google, and a nimble team of technologists, artists, and strategists, SILVERSIDE is at the forefront of the GenAI era, setting new standards in creative storytelling and operational efficiency for the global marketing industry.
- Website
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https://www.silverside.ai
External link for SILVERSIDE
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2024
Locations
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Primary
Get directions
1265 Battery Street, 4th floor
4th floor
San Francisco, California 94111, US
Employees at SILVERSIDE
Updates
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Proud to share that SILVERSIDE Co-Founder Johnny Rohrbach has been named a finalist for Digiday’s 2026 Future Leader Awards in the Rising AI Leader category. Future Leader Awards for the future of advertising — checks out ✅ https://lnkd.in/e8EsBBkz
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In this episode of Marketing In The Madness, SILVERSIDE Co-Founder & Managing Partner, Robert Wrubel, sat down with Katie Street during HumanX to discuss what “AI-ready” actually means right now. Watch or listen wherever you get your podcasts 🔗 📺 YouTube: https://lnkd.in/eBf_gHuw 🎧 Spotify: https://lnkd.in/ez-TKGgV 🍏 Apple: https://lnkd.in/eX3U3Dxd
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Congratulations to our friends at ComfyUI on this exciting milestone 🤝
We closed 30M at a 500M valuation to scale open-source AI for creative production. Today we're announcing $30M in new funding led by Craft Ventures, with participation from Pace Capital, Chemistry, Tru Arrow Partners and others. That brings our total to $47M, at a $500M valuation. None of those numbers existed when we shipped the first version of ComfyUI, but they exist now because the community kept building on top of it. Silverside AI built SVEDKA's 2026 Super Bowl spot on ComfyUI, the first primarily AI-generated commercial of its kind. Creative studios like Black Math are delivering modular creative pipelines using ComfyUI for their clients. Technical artists use ComfyUI the way engineers use code, composing models, LoRAs, ControlNets, and community nodes into precise, reproducible workflows. ComfyUI artist is now a real job title at enterprise studios. Behind all of that, 60,000+ contributor-built nodes have made the platform faster, deeper, and more capable than any closed product team could match. This funding will accelerate our mission to build an open infrastructure, the kind that lasts, the kind that empowers rather than locks in. The core stays open, local stays first, and every part of this round goes toward building for the people who create things for a living. The next chapter of creative AI is going to be built by them, not handed to them.
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Hello, London 🇬🇧 We’re so excited to announce the UK launch of SILVERSIDE. After two years in the US working with brands like Coca-Cola and Amazon, we’re expanding into Europe at a moment when companies are moving beyond AI experimentation and looking for real operational impact. SILVERSIDE is designed differently from a traditional agency. Instead of applying AI to campaigns, we embed AI into the systems behind marketing—enabling continuous creation, testing, and iteration. The result isn’t just more content, but a fundamentally different way of working. Ready to go global? Get in touch with us! Read about our launch via Campaign UK 🔗 https://lnkd.in/drrbgvFj
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Brands don’t just want AI, they want *their* AI. We sat down with Ad Age to talk about how we've shifted from creative production to AI consultancy, helping brands build Brand Brains 🧠 custom AI systems trained on every aspect of their brand identity. As AI scales creative output, we aren’t just making ads anymore, we're building the infrastructure behind them. Read it here 🔗 https://lnkd.in/emSP2GJb
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Mentally we're still at HumanX. Can't wait for next year 🤖