Similarweb

Happy 2026! We’re looking forward to a new year filled with fresh data, product innovations, emerging trends to uncover and analyze, data-driven strategies, and new client engagements. Now, let’s go win our markets.

We’re glad to see our data mentioned and cited in the popular and insightful The AI Daily Brief, a fitting way to close out 2025. The chart was originally shared on our X account, where it helped promote our thought-leading Gen AI Landscape report. Thank you, Nathaniel Whittemore, for including us in this forward-thinking episode. Here’s to a great 2026, as our data continues to tell the story of an evolving digital world. You can download the full report here: https://lnkd.in/d6jwBuhY Link to the full episode in the comments.

Looking to add something to your watchlist as we head into the new year? We’ve got just the right content for you. Our recent webinar, 4 Steps to Win Your Market in 2026, shares several fascinating insights into the digital world, including the intriguing comparison Mike Sadler highlights in the snippet below. More importantly, you’ll get actionable tips on mastering traffic strategy, scaling with AI, and more. 🍿🎆 Watch the full video here: https://lnkd.in/d-ihBk5Z

Average daily visits to LinkedIn's website on Christmas Eve and Christmas Day were 42.1 million. This was 38% lower than the average for Wednesdays and Thursdays (67.9 million) throughout the rest of the year. Daily Active Users (DAU) also saw a drop, though much smaller (-16%), with 58.8 million DAUs over Christmas Eve and Day compared to 70.2 million on typical Wednesdays and Thursdays earlier in the year. This contrasts with trends on other social media apps, which generally see increased usage during holidays (Instagram, for example, experienced a 1.7% spike in DAUs). It aligns more closely with productivity platforms and Gen AI tools. Gemini, for instance, saw a 7% drop in website visits during Christmas compared to the same days over the previous three weeks.

Nexus Brand Group helps brands thrive in retail by turning data into direction, and Shopper Intelligence is a key part of their process. From identifying category gaps to tracking shifts in customer demand, they use Similarweb to build market reports that spark real growth. Big thanks to Nexus Brand Group and founder Chris Purcell for sharing their story. Read the full testimonial: https://lnkd.in/dAfC8U2V

Our data tells the story of our time and of the Gen AI race. Leaders at the world’s biggest companies are following it closely and putting their name and trust behind our insights. Thank you, Demis Hassabis and Elon Musk, for sharing our data.

And the correct answer is the one you least expected, based on your votes: France 🇫🇷 ChatGPT visitation grew by 87% between 2023 and 2024. You can see the map in the first comment. Pre-registration for the next edition of the Digital 100 is now open here: https://lnkd.in/dwnvMFkA

Looking to take your first steps in Business Analysis? This program is for you. Applications for the Similarweb 2026 Student Analyst Program are open for just a few more days. Apply for the opportunity to learn through real projects, gain hands-on experience, and receive close mentorship while working with real SaaS data. After completing the program, you’ll join Similarweb as a part-time Student Business Analyst on one of our analytics teams. Full details here: https://lnkd.in/dn8Fjbzr

With this beautiful photo taken at our Prague office 🇨🇿, we’d like to wish all our employees and clients who celebrate a Merry Christmas, filled with joy and laughter.

Here’s a thought to pick up when you return from your winter break and head into 2026. Search has evolved, but most marketers are still blind to where they stand in the age of AI. Similarweb’s AI Brand Visibility removes the guesswork by showing you exactly how both your brand and your competitors appear in chatbot answers, and even the traffic that results in. You can now track the real prompts users are typing, identify the specific sources driving citations, and analyze the sentiment behind every response. Stop wondering if you are part of the conversation and start taking control. Benchmark your performance against the competition and get the insights you need to optimize your strategy for the new era of search. Learn more in the link below, and Merry Christmas! https://lnkd.in/eSKEQePw