Skai

The age of agentic marketing is here -- and we just announced the operating system for it. From Skai Studio to Agent-Ready Optimization to Custom Agents and more, discover how we're fundamentally reimagining how work gets done across channels. Swipe to see what we unveiled at #ShopAble2026, and what it means for your team >>>

Your dashboards were built for humans. AI agents don't work that way. Instead of sampling data, agents reason across all of it -- and they act on whatever you give them, confidently, at scale. That means bad data is no longer a Monday morning problem. The four things that make data agent-ready: ✦ Correct ✦ Clean ✦ Connected ✦ In context Miss any one of them and agents will still act on the incomplete data. Our Chief Data Officer Gal Zohar breaks down how markets must completely rethink data for the agentic age -- full story in the comments.

AI shopping assistants are driving 60% higher conversions 📈 If your brand content isn't structured for AI, you're missing out on a massive shift in shopper behavior. Find out more from our Generative AI Webinar with VML's Marianna Chatzopoulou - full session in the comments 👇

The Age of Agentic requires a new org design with a fundamentally new operating model. This means: - A hybrid workforce of people directing intelligent agents - Reporting, optimization, and analysis happening continuously - Decisions made and executed by agents inside guardrails you set Is your team ready for this transformation? If not, are you building for it right now? 🎥 At #ShopAble2026, we asked: Jess Chen from WPP Media, Hasnaa Rkhami from Amazon Ads, Jeremy Way from Power Digital Marketing, Jennifer Johnston from Stella Rising, and Stuart Clay from Tinuiti. Find out how Skai is leading the way with the industry's first agent-native operating system for marketing. Link in the comments.

Insights, innovation, and inspiration came together at #ShopAble2026 as brands, agencies, and publishers mapped out the new world of agentic marketing. Here are more key takeaways: 📉 The consumer path is no longer search, browse, compare, buy. It is prompt, answer, shortlist, decide – all in one place – before your media ever has a chance to intervene. – Debra Aho Williamson, Sonata Insights 🛒 It's not about people searching, it's about people asking. That’s a really exciting opportunity." – Sue Oh, Amazon Ads 🤖 "AI agents are only as smart as the data and context that we give them. The brands that will win will be the ones whose data teaches AI how to represent them." – Gal Zohar, #Skai 📏 "Without measurement, all these other things are just models. If your agent does not have a foundation in measurement, it is going to make thousands of bad decisions for you." – Alex Juday, Incremental 🌟 "Social proof is the one lever you cannot really control, and that is exactly why it is so powerful." – Rosaria A., Crealytics Thanks to everyone who shared their expert POV with us. And thank you again to our sponsors Amazon Ads, DetailPage, DoorDash Ads, Incremental, Instacart, Kroger Precision Marketing | 84.51˚, Macy's Media Network, Microsoft Advertising, Profitero+, Walmart Connect, Workflow Labs. Check out more highlights from an unforgettable day.

As #ShopAble2026 made clear, success in the Age of Agentic will require speed, intelligence, and constant adaptation. Some key takeaways from the inspiring day: 🤖 "Agentic is about machines becoming more human. And more human is what we all need to be." – Yoav Izhar-Prato, #Skai 🔍 Discovery is where the value is in retail, and AI is now the front door. – Caroline Giegerich, IAB 🌐 The framework every brand needs: the human web, the LLM web, and the agentic web. Each one requires a completely different strategy. – CP McBee, Microsoft Advertising 🧱 Your PDP is not just a consumer-facing sales tool. It is a data-training layer for LLMs and you need to treat it as such. – Megan Conahan, Direct Agents 🏃The brands moving fastest are the ones giving their teams permission to get things wrong. – Dee Fitzgerald, Danone Check out more thoughts from attendees Rushama De from Amazon, Sam Di Carlo from Horizon Commerce, Katie Ackerman from KINESSO, Sebastian Lyner from Lyner Consulting, Jennifer Plotzker from Reckitt, and Jeremy Way from Power Digital Marketing 🎥

#ShopAble2026 marked a defining moment for the industry as the brightest leaders in our space came together to usher in the age of agentic marketing. Shout-outs to: 👏 Our session speakers Rosaria A., Caroline Ballard, Samantha Bukowski, Chelsea (Brandt) Cicilioni, Megan Conahan, Lauren Corby, Garrett Dale, Katie Daleo, Briana Finelli, Dee Fitzgerald, Rory Foster, Caroline Giegerich, Molly Hop, Benjamin Jurist, Alex Juday, Dan Kartchner, CP McBee, Sue Oh, Simon Poulton, Jamie Roller, Kelly Spehar 👏 Our keynote guests Cara (Henning) Kramarchuk and Andrew Lederman 👏 Our AI ad economy analyst Debra Aho Williamson 👏 Our final debate judges Chelsea (Ashe) Monaco and Nicole Reich 👏 Our executive performance coach Abi Harmon 👏 Our US ShopAble Media Award winners 🏆 👏 Our amazing sponsors Amazon Ads, DetailPage, DoorDash Ads, Incremental, Instacart, Kroger Precision Marketing | 84.51˚, Macy's Media Network, Microsoft Advertising, Profitero+, Walmart Connect, Workflow Labs 👏 All of our clients, partners, and guests for their commitment to adapting, leading, and winning in this incredible time of change. 👏 And the entire #Skai team on stage, off stage, and behind the scenes. THANK YOU! And to our pals across the pond, see you at #ShopAbleInThePark in June!

Welcome to the Age of Agentic. As I shared with over 400 industry leaders at Skai's #ShopAble2026 in NYC today, the last thing anyone needs right now is more hype about AI. We're all feeling the pressure of more expectations and leaner teams, with the old demand to "do more with less" now compounded by a new one: Do MUCH more with MUCH less by using AI. But agentic transformation is not about doing the same things, only with AI. It requires a totally different model: hybrid teams of humans and agents. Yet, based on our survey of hundreds of clients, only 4% of media teams have an agent-first operating model in place right now. To be relevant in this new environment, you must start redesigning now for a hybrid workforce of people and agents. Understand your goals, jobs to be done, workflows, operating constraints, and where capacity is limiting growth. Then imagine your org with unlimited potential and build a plan to get there with agents as part of your org, removing those constraints. To make this transformation possible, today we announced the industry's first agent-native operating system for marketing -- Skai Studio. It's built on three layers: data, skills, and tools. Data unified across every channel, connected to the commerce and business signals that drive decisions. Skills like launching campaigns, bidding, pacing budgets, and swapping creative. And tools - 20 years of innovation in forecasting, planning, optimization, and measurement. All available for agents to use. And best of all, it's open. Open architecture, open platform. Bring your own agents to Skai Studio, or use ours. Either way, the data, workflows, and intelligence in Skai become available to any agent you choose, with the controls and audit trail intact. The advantage lives at the ecosystem level, not in any one agent. Meanwhile, over the next 12 months, many tech vendors and agencies are going to try to drag you into an agent war. Whose agent is smarter, whose copilot is faster, whose assistant is prettier. Ignore all of it. The agent war is built on an old idea: that an agent is a product. A product your team buys and operates. That idea is done. Software itself is becoming infrastructure -- a resource. Data becomes context, execution becomes skills, and features become tools. While everyone else has been focusing on their own agent, we have been building the foundation that EVERY agent -- ours or yours -- will stand on. After all, things are changing faster than most companies are ready for. The winners will be the ones who redesigned how work gets done for a world defined by speed, intelligence, and constant adaptation. We believe the future belongs to those who move first. Read more about our big announcements: https://lnkd.in/eHXCaCJY

🚨Breaking News From #ShopAble2026 🚨 Skai has unveiled the industry’s first agent-native operating system for marketing. Introducing… Skai Studio: Skai’s new agent-native environment where teams build, deploy and coordinate squads of specialized AI agents that execute marketing workflows end-to-end — detecting performance shifts, adjusting budgets, and taking action, continuously and at scale. And that’s not all! Also among today's announcements: ⚡ New Custom Agents in Celeste AI for planning, optimization, and analysis ⚡ Measurement Hub and Agent-Ready Optimization ⚡ Strategic advisory services focused on agentic transformation Welcome to the age of agentic marketing. Find out more: https://okt.to/CuXobl

Cheers to all the winners of the 2026 US ShopAble Media Awards! 🥂 This year’s awards recognized the brands, agencies, and people leading the industry into a new era. Huge congratulations to: 🏆 Code3 for Celeste AI Pioneer (Agency) 🏆 DoorDash for Celeste AI Pioneer (Brand) 🏆 WPP Media + Church & Dwight Co., Inc. for Omnichannel Retail Media Excellence 🏆 Opella + Profitero+ for Commerce Data Excellence 🏆 Grain Group + Cambio Roasters® for Full-Funnel Amazon Excellence (Agency) 🏆 Dr. Squatch for Full-Funnel Amazon Excellence (Brand) 🏆 The Estée Lauder Companies Inc. for Search Shopping Excellence 🏆 Tinuiti's Elliet R. for Skai Champion of the Year (Agency) 🏆 Hormel Foods' Carolyn Nagele for Skai Agency Champion of the Year (Brand) Special thanks to our Stephanie Herndon-Rasse and Matthew Vignieri. Here's to reshaping the future together! 🚀 Find out more about each winner: https://okt.to/Cf0qhd #ShopAble2026