Sojern

Independent hotels compete without a chain's loyalty program or ad budget, but they have something a branded property can't replicate: a distinctive identity. Our latest guide shows you how to turn that advantage into direct bookings, covering first-party data, dynamic pricing, and the "billboard effect" that's quietly costing hotels revenue. Explore the guide: https://sojern.cc/4cnN3eC #IndependentHotels #DirectBookings #HotelMarketing

Acquisition International Magazine has named Sojern the Best AI-Powered Travel Marketing Platform of 2026. We're grateful for the recognition, and even more grateful for the customers and partners who trust us to help them connect with travelers every day. https://sojern.cc/4qSZKnv #TravelMarketing #TravelTech #AItravel

A wildlife sanctuary and a theme park aren't really competing on budget. They're competing for the same family's attention before that family books anything. The sanctuary doesn't need to win on ad spend. It needs to reach that family first, while they're still searching for flights and hotels into the area, before the theme park's campaign catches their eye. That's a fight precision wins, not budget. https://sojern.cc/4ze9ooD #AttractionsMarketing #DestinationMarketing #ProgrammaticAdvertising

Congratulations to all of the 2026 ESTO Award winners and nominees, and especially to our incredible partners! 👏 We’re proud to see your creativity, innovation, and commitment to your communities recognized on a national stage. Whether you took home an award or earned a well-deserved nomination, your work continues to raise the bar for destination marketing and inspire the industry. We’re honored to work alongside organizations making such a meaningful impact on travel and tourism.

AZA-accredited zoos and aquariums draw over 209 million visitors a year. More than 50 million are kids. You're not building an audience from scratch. You're reaching one that already exists, at the moment they're deciding where to go. Here's how to put that advantage to work: https://sojern.cc/4ze9ooD #AttractionsMarketing #TravelMarketing #ProgrammaticAdvertising

ICYMI: RateGain's Q1 FY27 earnings are in, and the story is bigger than the headline number. Revenue grew 188% year-over-year. Adjusted EBITDA grew 289% year-over-year. And RateGain is now trusted by more than 14,000 travel brands worldwide. Part of that story is the integration with Sojern, now well underway. Numbers like these reflect what happens when two teams commit to the same outcome: helping travel and hospitality brands grow faster, with sharper data and better decisions at every step. Learn more: https://sojern.cc/4glNcjP #TravelTech #RateGain #Q1Earnings

Travelers are moving faster than the industry can keep up. We worked on new research with Mindtrip, Inc., Sabre, and MMGY Global Travel Intelligence, which found that 54% of travelers already use AI to plan trips, and 75% plan to use it for future ones. Yet only 22% of destination marketing organizations offer AI trip-planning tools, and just 26% have a documented AI strategy. The gap is real, and closing it starts with understanding where travelers already are. Learn more → https://sojern.cc/3SN5Mtf #TravelMarketing #AI #DestinationMarketing

Room nights. Visitor spending. Tax revenue. These are the outcomes stakeholders care about most. If your reporting still focuses on clicks and impressions, it's time to connect marketing performance to economic impact. Our latest guide shows you how to build a reporting framework that speaks the language of your funders and partners. Read the guide: https://sojern.cc/4wgIPNr #DestinationMarketing #HotelMarketing #DestinationMarketingROI

The best conversations in travel happen when we’re together in the same room. That’s why ESTO is always a highlight for us. We’re heading to Philadelphia, August 23–26, and looking forward to connecting with our partners and sharing ideas with people who care as much about the future of destination marketing as we do. This year, we're excited to talk about what the Sojern + Adara integration means for destination marketers: One partner for media activation, measurement, and co-op solutions. A real-time audience dataset now enriched with 300M+ additional travel searches and bookings every month. Up to 50 travel intent and behavioral signals to find the travelers most likely to visit. And a complimentary Economic Impact Report built into every campaign, so proving results is never an afterthought. We’re also proud to sponsor this year’s NCSTD lunch and dinner, giving us even more time to connect around the table. Will we see you in Philly? Book a meeting: https://lnkd.in/efsAAkqj 📅 August 23–26, 2026 📍 Philadelphia Marriott Downtown #ESTO2026 #DestinationMarketing #TourismMarketing #DMO