SoundCloud

Celebrating one of our own 🏆 Congratulations to Ree S., Sr Manager, Artist Relations at SoundCloud, on being honored at Music Week’s Women in Music Awards last week! Ree’s work is a big part of what makes SoundCloud a place where artists can grow on their own terms, and it’s great to see that impact recognized across the industry. We’re proud to have her on the team and can’t wait to see what’s next. Thank you to Music Week for the recognition 👏

We’re pleased to announce that Dion M. Baez, VP, Community at SoundCloud has been named to Billboard’s 2026 Latin Power Players List, making him the first SoundCloud executive to earn a spot on it! Dion’s focus has always been on building the organization, not the moment: the systems that help independent artists find their audience, the community operations that keep them thriving, and the intelligence that shows what’s moving before the charts do. It takes strategic vision and dedicated teams to keep SoundCloud a prime hub for artist discovery and promotion, and Dion leads with that in mind every day. Big thanks to Billboard for the honor 👏 #SoundCloud #Billboard #LatinPowerPlayers

SoundCloud is the only place where followers become superfans and every upload builds scenes in real time. 🎧🧡 Our new campaign shows how wide those scenes run with three artists across three genres: Nay Speaks (Rap & Hip-Hop), Fabio Guerra (Latin), Gusta & K.ONE (Electronic). On paper, they have almost nothing in common. Different languages, BPMs, cities, and setups. On SoundCloud, it’s a different story. Other platforms stream music. SoundCloud is where genres live side by side, where artists and fans connect directly, and where new scenes are born and reborn. If you care about music, you’re on SoundCloud.

That’s a wrap on All That Matters Singapore 🇸🇬 SoundCloud CEO Eliah Seton joined the main stage for The Human-First AI Revolution in Music, exploring how AI can expand creative possibilities while keeping artists, fans and human connection at the center. As creation becomes more abundant, Eliah shared why discovery, community and genuine fan engagement only become more valuable, and why technology should help strengthen those connections, not replace them. 🧡 Thanks to the All That Matters team and everyone who joined us in Singapore for the conversations, connections and energy throughout the week. #AllThatMatters #CultureIsCurrency #MATTERS26 Branded

🎧 Last week in Austin, Texas we hosted Prelude with SoundCloud to kick off one of the city's biggest music weekends. 🔊 Me n ü headlined with support from bad tuner and whoisshee, and the room was full of energy from open to close. Thanks to the Austin fans who came through and danced hard! 🎶

Discussing how music marketing is evolving around the superfan this Friday at NYCC, I'm joining a panel to explore strategies for deeper audience connection and community growth. If you're at Comic Con, pull up. 🗓️ Friday, October 9 🕒 2:45 PM – 3:30 PM 📍 Pro Stage 2 SoundCloud #ComicCon #Panel #NYCC

We’re thrilled to announce that SoundCloud’s weekly interview series, Sound Advice, has been named a 2026 Signal Awards finalist! 🏆 Since launching, Sound Advice has given artists a platform to share the stories behind their musical evolution, creative journeys, and career milestones. This year, two incredible episodes have been recognized: ✨ Our interview with R&B artist Joyce Wrice, presented by Xfinity, is a finalist in the Best Brand Partnership category.  ✨ Our conversation with bass DJ/producer Subtronics is a finalist in the Music category. As finalists, both episodes are also eligible for the Listener’s Choice Award! For this recognition, the public decides the winner, and that’s where you come in. We would love the support of our amazing SoundCloud community to help us take home the win. Hit the links below to cast your vote before the polls close on October 15: 🗳️ 🎧 Vote for Joyce Wrice: https://lnkd.in/dqwG2Ccn 🎧 Vote for Subtronics: https://lnkd.in/gKVJZ4xi Thank you for tuning in and for your continued support of SoundCloud and our artists! 🧡☁️ #SoundCloud #SignalAwardsFinalist #SignalAwards2026

🎶 Black British culture has a sound all its own. October is Black History Month in the UK and at SoundCloud, we’re celebrating it the way we know best: through the people and the music that shape culture. 🎧 Kicking things off, we’re talking about one genre that captures the energy of London - UK Garage! For Andrew Adegbemi, UK Garage is more than a genre. It brings together different cultures and communities while capturing the energy of British rave culture. From Sweet Female Attitude and Craig David to DJ EZ, DJ Luck & MC Neat, these are the sounds that make him think of home. 🇬🇧 We have a playlist for you that spotlights the sounds, stories and artist defining Black British culture: https://lnkd.in/dgzUAybm #UKBlackHistoryMonth #FacesofSoundCloud

🎧 Music can take us back to where we come from, connect us to who we are, and remind us of the people and traditions that shaped us. Closing out our features for Hispanic Heritage Month but still celebrating the month with you, meet Genesis Lozano, a proud Afrolatina 🇨🇴 🇸🇻 who shares the music, memories, and traditions that connect her to home. Check out how she brings that same love of music into her work at SoundCloud. #FacesofSoundCloud #HispanicHeritageMonth

🇻🇪 "¡Viva Venezuela!" We’re continuing to celebrate Hispanic Heritage Month with you. Meet Marielena Gonzalez, a Music Marketing Lead who’s passionate about supporting emerging artists and has a serious love for Venezuelan music! She shares some of the artists who keep her Venezuelan pride on repeat. 🎶 See what she had to say. #FacesofSoundCloud #HispanicHeritageMonth