Stitch

Intelligent Timing exists in Braze. It's one of the easiest features to turn on. And yet, here's what's actually happening. Our agentic inbox has received 3,500+ emails from hundreds of companies over the last week. Almost 20% of them arrived at 12pm. The exact same time. Followed by 10pm, 4pm, and 7pm (graphic below). Everyone talks about meeting customer expectations for personalized marketing. But not when you're email number 687 landing in someone's inbox at noon on a Tuesday. The data on Intelligent Timing is pretty clear. Braze's aggregated numbers show a 12% lift in email open rates and a 28% lift in push open rates. KFC Ecuador saw a 15% increase in opens. OneRoof got a 23% increase in click-to-open rates. foodora saw a 9% increase in CTR + a 26% reduction in unsubscribe rates. Urban Outfitters more than doubled their open rates. When you stop fighting for the same crowded inbox moment as everyone else, people engage more and complain less. The feature is already built. It's literally a checkbox. And most brands still aren't using it. Stop batch-and-blasting at noon with everyone else.

The Braze Gratitude Tour kicks off today! 🩵 First stop: NYC 🏙️ All Braze employees can show their Braze badge to get coffee, tea, or hot chocolate on us from TODAY (Tuesday, January 27th) through Thursday, January 29th at Ground Central ☕️ Can't think of a better way to warm up and wrap up FY26. See you there, Braze friends! 🪡

In our next Braze Innovation Series webinar, we're talking 2-way SMS — with a deep dive into a real-life, revenue-generating use case. This solution could be repurposed for: 💊 A specialty pharmacy texting patients to confirm monthly medication shipments and billing insurance with a simple Y/N reply. 🧘 A wellness subscription company texting users when it’s time to restock supplements and fulfilling the order instantly after confirmation. 🥗 A meal service suscription sending SMS prompts to reorder meal plans without logging in. 🪪 A benefits adminstrator confirming HSA/FSA-eligible purchases through SMS  🥵 An HVAC company reminding companies to replace air filters and mailing them after a Y/N reply 🚙 A vehicle warranty provider confirming maintenance services through SMS 📚 An online education platform sending exam or assessment kits via SMS opt-in ... just to name a few. Sound like a solution that could work for you? Register to join us on February 10th at 12p ET. https://lnkd.in/gKcHRVXd

If you’re using Braze, you need to be using the Intelligent Suite. We ran a structured test with a leading retailer—five variants across two canvases with proper control groups. A legitimate experiment to see if AI orchestration actually moves the needle. The results? Heck yes it works. • Intelligent Channel Selection: ~29.6% conversion rate vs ~27% for non-AI variants • Lifecycle canvas: Channel AI generated ~$692K vs ~$273.7K (No AI) and $54K (Control) • Recovery canvas: AI variants produced 2.2-2.3x more revenue than Control ($1.1m vs ~$564k) • Channel-only AI nearly matched Channel + Timing, outperforming Timing-only by ~$29K All this with zero increase in message volume. The key insight: channel & timing selection drives more revenue. If you haven’t implemented Intelligent Channel & Timing yet, do it. The suite works—you just have to use it. Don’t over think it. Start today and refine over time.

After working on multiple Braze AI Decisioning Studio implementations, the results are impressive: 10%+ conversion lifts and marketing teams operating at an efficiency level they couldn't reach before. Here's how Decisioning Studio helps: -- Automated optimization at scale. Every customer gets the right message at the right time without your team manually managing segments and logic. The system learns and improves continuously. -- Faster time to market. Campaign iterations that used to take days of planning and testing now deploy on their own. Your team focuses on strategy and creative while the platform handles decisioning & execution. -- Smarter resource allocation. Marketing spend goes to the messages and channels that actually convert. No more guessing which variation will perform - Decisioning Studio figures it out and shifts budget accordingly. -- Real-time personalization. Customer behavior changes and the experience adapts instantly. What used to require complex workflows now happens automatically based on live signals. The brands we've seen implement Decisioning Studio aren't just getting incremental improvements. They're changing how their marketing teams operate and what kind of results they can deliver.

Healthcare marketing has an engagement problem - and it's costing lives. Not dramatically. Quietly. One missed appointment at a time. One dropped enrollment journey. One patient who meant to complete their lab work but forgot. It's a subtle crisis with massive consequences. A digital health company focused on reversing chronic conditions came to us with exactly this challenge. Their enrollment process required multiple steps - registration, calls, lab work, visits - and users were falling off at every stage. Only a third completed the journey. Activation took 30 days. Their call center was buried in manual outreach that wasn't scaling. It wasn’t just about marketing metrics; it was about people not getting the care they needed. The complexity wasn't just a marketing problem. It was limiting the company's ability to actually help its patients. It was a barrier to better health. We redesigned everything. 30+ dynamic nudges across email, SMS, and push - not to bombard users, but to guide them. Timely reminders through key milestones like downloading the app or rescheduling missed visits. It wasn’t about blasting messages; it was about anticipating needs. The results? 2,500+ stalled users re-engaged. More than half who missed their first critical visit came back after automated reminders. The call center could finally breathe. Processes streamlined, patients supported. But here's what actually matters: faster access to care. More patients in programs that can change their health trajectory. Lives subtly but profoundly improved. In healthcare, better marketing isn't about conversion rates or click-throughs. It's about removing the friction between someone who needs help and the care that's waiting for them. It's about making life changing care accessible. That's the work worth doing. And it’s a reminder that sometimes, the most impactful marketing is the kind that quietly saves lives.

We just threw out our old onboarding playbook. Not because it was bad - it got us here. But "figure it out, ask questions, shadow someone smart" doesn't scale. What works at 50 people breaks at 200. So we made a bet. We hired Alexandria "Lexie" Seward as our Learning & Development Manager and gave her the space: reimagine how we welcome and develop Stitchers from day one. What she built feels familiar to me - and intentionally so. Back at ExactTarget, we had this program called NEO (New Employee Orientation). Every new hire joined a cohort, went through shared experiences together, and left with both skills AND relationships. It created bonds that lasted years beyond the job. It was one of the things that made ET special. Here's what most companies get wrong about onboarding: they treat it like administrative overhead instead of a strategic advantage. They hand you a laptop and a Slack invite and wonder why culture feels thin. Lexie is bringing that same philosophy to Stitch with a structured 3-week cohort model: Week 1: Foundations. Centralized training on the basics - culture, tools, operations. This offloads the administrative burden from managers so they can focus on real mentorship instead of explaining how to submit expenses. Week 2: Technical Deep Dive. Role-specific training led by our internal experts. If you're joining as a Braze strategist, you're learning from our best Braze strategists. No generic vendor training or YouTube tutorials. Week 3: Client Facing Skills (In-Person). We bring the entire cohort to Indianapolis for intensive workshops. Self-awareness training. Live client presentation practice with real time feedback from leaders. By the time they leave, they've already "presented" before their first real client meeting. The shift from isolated starts to shared experiences changes everything. No one is "the new person" figuring things out alone. Every new Stitcher has a built in peer group, an onboarding buddy, and a community from day one. But here's the real ROI: we're not just training people faster. We're building the connective tissue that makes a company feel like more than a job. The relationships formed in those three weeks become the informal networks that make everything else work better. Lexie - thank you for taking a blank canvas and turning it into something that will shape how hundreds, if not thousands, of future Stitchers experience their first weeks with us. This is the kind of foundational work that doesn't always get the spotlight, but it changes everything. This won't get us to $100M on its own. But it's one of the investments I'm most excited about. Because the companies that win long term aren't just the ones with the best strategy. They're the ones that make people want to stay and build something together.

Most people forget this, but Stitch started as a data focused services company. Before we became the world's leading Braze partner, our first implementations were Segment. We were meticulously piping event data and building foundational infrastructure long before we were building campaigns. But we quickly learned a hard truth. Data without activation is just infrastructure. It's interesting, it's complex, but it's not meaningful until it drives actual customer engagement. That realization led to a hard pivot. We went all in on owned channel orchestration with Braze. I'd say that bet paid off. Now I'm watching something new shift. Databricks is showing up in more and more of our enterprise clients. And unlike a few years ago, when marketers were mostly pulling from Snowflake, CDPs, or legacy warehouses, we're now seeing marketing teams start to actually use Databricks directly. They're getting closer to the source of truth. That's new. And it's exciting. Here's what I notice when I look at the Databricks partner landscape: tons of data scientists, data engineers, and IT-focused firms. They're brilliant at infrastructure. But there isn't a lot with a real story about how Databricks empowers marketers to drive actual customer outcomes. That's a significant gap. Braze remains our center of gravity. That's not changing. But the idea of Braze's unparalleled activation power sitting on top of Databricks' data intelligence? That composable architecture isn't just a trend. It's where enterprise marketing is heading at warp speed. And the idea of Stitch bringing that entire vision to life for brands sounds incredible. 2026 is going to be a defining year for us. I told my team recently that what we build next year will fundamentally shape what Stitch looks like for the next decade. This is going to be fun.

We might be stepping into a new year — but we can't miss out on celebrating our final Serge Award winner of 2025. 🥁 The Serge Award is a peer-nominated award for Stitchers who embody our Common Threads and are seen as exceptional peers and consultants. ... And the final Serge Award winner of 2025 goes to none other than Taylor Smith! Here's what some of our Stitchers said about Taylor when nominating her: "She is constantly going above and beyond for her clients, her teammates, and Stitch. She embodies our Common Threads every day with her interactions — and she takes solutions the extra step to ensure they're absolutely perfect before going live." "She considers not only clients but also the customer experience and anticipates requirements before the client can even consider them." "Her personality shines through her work, and she brings a lightness and encouraging attitude to every single internal and external call. She elevates the entire Stitch team. She is a proactive leader, whom the client considers an essential partner — so much so that they've requested she remain a dedicated member of the team to support them." Congratulations, Taylor! 🪡

Your most-loved content of 2025 were some "oldies but goodies" — ranging from tactical Braze walk-throughs to prepping for your migration from your legacy marketing cloud. Want to see the content marketers keep coming back to? Links in comments.