Kyle Poyar's inaugural State of GTM Hiring report is out 👇 Built on Sumble's job post data across US-based B2B digital natives, the report looks at hiring not by title alone, but by team structure, technology adoption, and how roles are actually evolving inside fast-growing companies. This type of analysis requires data connected at the source. Every job post tied to the team it sits on, the technologies that team uses, and the company-level patterns those signals form. Sumble's ML-powered account intelligence provides that connected layer of context. Read the full report from Kyle below. And if you're interested in deeply understanding the accounts you sell to - the teams inside them, the technologies they're adopting, the projects they're staffing for, and more - that's what Sumble is built for.
I analyzed 120,798 GTM job posts at B2B digital native companies.* The biggest surprise: the companies supposedly killing the SDR job have doubled their SDR headcount. Key insights from the inaugural H1 State of GTM Hiring Report, built on real-time job post data from Sumble ⤵️ 1. SDR job posts are down 21% – but the companies supposedly killing the SDR job have doubled their SDR headcount 🤯. See: OpenAI, Cursor, Decagon, LangChain, Legora, and many more. 2. AI-natives are automating customer support with 67% smaller teams. They are still investing in customer success. 3. Overall GTM job posts are down 15%, even as AI companies raised $200B+ last year. More fundraising isn't translating into more new jobs. 4. 3-in-5 open GTM roles are AEs or solution engineers. Buyers still want to talk to a human (even to buy AI). 5. Growth marketing is the only marketing role that's actually up year-on-year. Is the pendulum over-correcting from fuel to engine? 6. GTM engineering headcount has doubled. It’s coming into its own with 400+ GTM engineers at US digital natives. 7. Clay pioneered GTM engineering; Claude Code is becoming the go-to tool. GTM eng job posts mentioning Claude 3x'ed between Q4 '25 and Q1 '26. 8. Marketers are more Claude-pilled than every GTM function outside of GTM engineering. (This surprise me!) See the full report & commentary in today's Growth Unhinged newsletter: https://lnkd.in/eJ7aa9B8 *This data was for US-based, B2B companies only. Huge thank you to Anthony Goldbloom & Apurva Shukla for their help with the data! --- Today's newsletter is supported by Cleverbridge who just released part 2 of their 🔥 content series about how sales, CS & digital buying work together. I'll drop the link in the comments.