TBWA\Chiat\Day

Ahoy! The pirates in our NY office are proud to share their latest work with Carnival Cruise Line — a social-first campaign that turns internet culture into something real, human, and memorable. 🤝🚢    Like the rest of the internet, we fell in love with Rob Rausch and Ron Funches’s unexpected bond on The Traitors, so we decided to reunite them on board a Carnival cruise and give their friendship the one thing it was missing: real time together, powered by fun.    The work gave Carnival an opportunity to show up in a way that feels culturally in tune while staying true to the spirit of the brand: playful, joyful, and rooted in the belief that everyone can reconnect with their fun side.

We’ve won 2 Telly’s! Huge Kudos to our PR client, Perfect Bar, and the TBWA\Chiat\Day team out of Boston on their work on "Short Shelf," which is bringing home TWO silver trophies in the Branded Content category for Food and Beverage and Directing.     Thank you Telly Awards for slotting us among the excellence across video and TV and recognizing that sometimes to reach the top we need a Short King Stool.     Congrats to our pirates! 🏴☠️ Kalley Jolly | Kelly Burke | Amanda Boyd | Therese Drettmann | Lilly Stevens | Kelly O'Keefe | Jack Loftus | Amanda Festa | Jennifer Wrentmore

We are honored to share that this week, TBWA\Chiat\Day will be inducted into the Association of Music Producers (AMP) Hall of Fame. 🏴☠️     This marks only the second time an advertising agency has been recognized in AMP history. From Apple's "1984" to The Recording Academy's "2% Choir," Levi's "Reiimagine," The Arizona Cardinals' "18 Bars," and most recently "Played By Humans" (learn more at playedbyhumans.org), we've built a legacy of using music to innovate and craft work that deeply resonates in culture.     Matt Nelson, AMP National President and Managing Director of Storefront Music, New York, said: “As discriminating juries at literally every major advertising award show have shown, TBWA\Chiat\Day’s singular ability to connect brands with consumers through music and sound has been incredibly consistent. From lush orchestration, to unexpected and clever use of licensed tracks, to memorable audio mnemonics, the agency clearly recognises the power of audio, and deserves to be in our Hall of Fame.”    The Hall of Fame trophy will be accepted by TBWA\Chiat\Day NY CEO, Emily Wilcox at the 2026 AMP Awards ceremony on May 20. Learn more: https://lnkd.in/gibCg_td    Huge thank you Matt Nelson and the team at AMP for this honor that celebrates our Pirates from Chiat\Day’s past and present. Congratulations to you all! 💛 

We’re proud to help introduce a story rooted in what matters most: family. ❤️      Together with Ronald McDonald House, the McBrides are stepping forward as their first global spokesfamily to share their experience and the power of staying close through it all.      Their journey is a reminder that behind every hospital visit, every long stay, and every difficult moment, there’s a family trying to hold onto normalcy, hope, and each other.     We’re honored to help tell stories that spotlight the strength, resilience, and love that exist inside these communities every single day.      Huge kudos to our Chicago team and our partners at Marina Maher Communications (MMC) and Ronald McDonald House 

Congratulations to all our Chiat teams that are bringing home metal & merits from The One Show Awards! It is always a huge honor to be recognized among the best in creative excellence. Thank you to The One Club for Creativity!   🏆 TBWA\Chiat\Day Chicago  x1 Gold, x4 Bronze | “Deliver the Rainbow” | Skittles    🏆 TBWA\Chiat\Day LA  x1 Bronze | “We’re Here” | Instacart  x2 Merit | “Backstory” & “Reiimagine” | Levi Strauss & Co.    🏆 TBWA\Chiat\Day Boston  x1 Gold, x1 Merit | “The Branch Museum of Design Visual Identity” | The Branch Museum of Design     🏆 TBWA\Chiat\Day New York  x1 Merit | “PSAi” | Columbia Journalism Review    #TheOneClubforCreativity

We're so proud to be moving forward as Finalists in 3x categories — including “Large Agency of the Year” — at the industry's premier recognition for B2B marketing excellence, the Association of National Advertisers (ANA) B2 Awards.       For ServiceNow, "Put AI to Work for People" championed a POV that AI only works, when it works for people, by breaking down the walls between technology. We heroed people, banished B2B boredom, and cast Idris Elba as CEO with colorful characters the audience could relate to.      In building "A Masterpiece of Cloud Innovation" we elevated Unisys to a problem-solving technology partner through a Benjamin Moore case study that showed real business transformation when stakes were high. With content across TV, programmatic, DOOH, and social, we proved Unisys helps enterprise leaders keep breaking through.    🏆More to come as medals will be announced at the B2 Awards Gala on June 4th in Chicago!    Learn more: https://lnkd.in/d6PPf5Jp

🏋️♀️ Ever seen a mom lift a full-size refrigerator? Or hoist a VW Beetle? Maybe even curl 250-lb weights? Well, now you have.     This Mother’s Day, Perfect Bar launched their Protein+ bar at their World's Strongest Mom activation at Muscle Beach! Everyday moms showcased their amazing strength (with cleverly engineered props) all without breaking a sweat. Even fitness influencer, Amanda Kloots joined in on the action!     Congrats to our pirates in Boston for flipping the fitness narrative on its head, all while showing us just how effortless mothers make everything look! 

Introducing Gatorade Body of Science, a research initiative built for her. It started on the red carpet, but that's just the beginning. Learn more about the commitment: https://lnkd.in/gbh8rhWF

Thrilled to celebrate our New York Pirate, Michelle Sylvest, as a 2026 ADWEEK Creative 100 honoree! ADWEEK has recognized the industry's most brilliant innovators and creative talent for decades, and we’re so proud to see Michelle added to that list! With contributions on work like the award-winning Arizona Cardinals' schedule release and the Phillips’ Beardbershop activation under her belt, this honor is well deserved!  Congratulations Michelle! - Love, Your Pirate Fam 💛 Read more about Michelle and the other rising agency talent here: https://lnkd.in/ePtv6tzB

LA > NYC > Miami  Our Pirates were everywhere this past month. Keep scrolling for a look at our crew out & about!   [2-4] 📍ADWEEK Social Media Week, NYC  LA Group Creative Director & Head of Social, Janni Widerholm, joined Meet Cutes NYC’s Jeremy Bernstein and Aaron Feinberg to lead an interactive session called “Let’s Build A Brief!” Pulling back the curtain on the creative process, the trio showcased what it means to build with a creator rather than simply brief them by blending creativity, community, and real-time collaboration to rethink how ideas come to life. 📸 Ivan Piedra Photography    [5-6] 📍Constant Contact x Canva Create, LA  Our LA Pirates showed up to support our Constant Contact partners in action at Canva Create in Los Angeles. We started our day with practical inspiration from Jay Schwedelson, Chief Evangelist, and got hands on with the latest product developments with Bryce Page, Product Marketing Director.    [7-8] 📍shots - Out of the Box  How do you pull off a high-wire, high-stakes idea in real time during the biggest ad moment on the planet? In a session called “Skittles and Super Bowl: How to stuntvertise with style” our Chicago & LA Skittles team (Group Creative Directors Katie Bero + Brian Culp, Senior Producer Amanda Azoroh) joined Jamie Madge of shots to dish on what it took to pull off the brand’s big game work.    [9-10] 📍POSSIBLE, Miami  Closing out the month, our fearless Director of PR and Communications, Autumn Drummond, headed to sunny Miami to take in what’s got our media partners buzzing and of course, find some time for a little sun & sand.