Party Animal

Sometimes the best product ideas do not come from a strategy meeting. They come from a kid with a pencil, paper, and a favorite player. Fan mail! A young fan sent us a drawing of his own custom TeenyMate, Brock Purdy, complete with red stripes, helmet details, black pants, silver accents, and the 49ers logo. That is the magic of this category. Our products are small, collectible, affordable, and fun, but the emotional connection is much more than the figure itself. They bring out creativity, team pride, and that inner child in both diehard fans and casual fans. We are building around that idea. Our next chapter is about connecting physical product, digital play, and digital interaction. It starts with QR codes on the pack. It drives fans to our new Party Animal Toys digital experience. It opens up new ways for kids, collectors, parents, and fans to engage, including contests, custom creations, fan submissions, and eventually the ability to build your own custom TeenyMate. This is still our alpha version, but the direction is clear. The future of licensed collectibles is not just about what sits on the shelf. It is about what fans can do with it after they take it home. This drawing says it all. A kid didn’t just collect the product. He imagined the next one. This is the flywheel we are building. Physical product → digital play → fan interaction → back to physical product. We are just getting started. Check it out here: https://lnkd.in/gztUZG3Y

We’re #hiring. Join the Party! If you live and breathe pro sports, know how to build content that fans engage with, and have first-hand experience growing an audience, we want to hear from you. Party Animal is looking for a Social Media & Community Coordinator to help us build our everyday brand presence across Meta, TikTok, and LinkedIn. This role is for someone who: • is obsessed with the NFL, NBA, MLB, NHL, and WNBA • understands fan culture, collectibles, unboxings, UGC, and community engagement • has created content and grown an audience firsthand • knows how to use AI for content analysis, reporting, and automation • wants to help build a sports brand in a fast-moving, hands-on environment You’ll help us turn product pulls, QR scans, retail moments, and fan excitement into content, conversation, and community. This is a real operator role inside the brand. Not a passive posting role. Important: this post is for individual candidates only. Agencies and outsourced social media firms should not apply. If this sounds like you, send us a note or tag someone who should be on my radar. #SportsMarketing #SocialMediaJobs #CommunityManager #SportsBusiness #Hiring #TikTokMarketing #InstagramMarketing #UGC #AI #LicensedSports

Only three pieces are left in the US Soccer display, and we’re not even two weeks in. That’s not luck. That’s performance: the right product, on-time delivery, and execution with our partners. When the set is ready, the shelf stays fresh, and the display is built for impulse, velocity follows. This is a strong start for the U.S. Soccer Federation, and we’ve been using the same playbook in our other leagues for years. Retail partners: National Basketball Association (NBA) and National Hockey League (NHL) programs are open to buy right now. If you want inventory that moves, let’s get you set up with the right mix and the right display. #USSoccer #USSF #Retail #Execution #OnTimeDelivery #TeenyMates #SqueezyMates #NBA #NHL #Collectibles #PartyAnimal

World Cup is coming! USA Soccer is already on the shelf. ⚽🇺🇸 Our U.S. Soccer Federation TeenyMates are now available at Walgreens nationwide, and this is exactly the kind of fun licensed product that starts connecting with fans well before the first match. Collectible, easy to grab, and built for that “wait… I need this” retail moment. Also have to give a shoutout to our resident soccer Party Animal, Ian R. was the first to spot these. If you spot them at your local Walgreens, snap a pic and tag us. #PartyAnimal #TeenyMates #USASoccer #Walgreens #WorldCup2026 #Soccer #LicensedProducts #Retail

Two months earlier. Same season. Whole different outcome. ⚾️ On deck and headed your way: Major League Baseball (MLB) TeenyMates + SqueezyMates (coming soon to a store near you). This year, MLB TeenyMates + SqueezyMates are landing in stores ~8 weeks earlier than our historical timing, and that's not an accident. It's a direct result of the operational excellence work we've been driving at Party Animal. What changed behind the scenes: ✅ Earlier line lock + approvals cadence ✅ Tighter demand planning + retailer-ready ship windows ✅ Cleaner production → freight → DC scheduling discipline ✅ Better in-stock planning to protect the first 4–6 weeks (when velocity is made) ✅ A real weekly operating rhythm to catch issues before they become misses ✅ New QR code activation to turn shelf shoppers into engaged fans (and drive repeat) What this means for our partners DICK'S Sporting Goods, Target, Walgreens, and thousands of additional retailers, large and small: ->Earlier placement = more weeks on shelf during peak MLB momentum. ->More weeks on shelf = more scans, more replenishment, better sell-through. ->And pairing that with a QR activation gives us another lever to boost velocity We're in build mode—and the scoreboard is execution. In your experience, which moves drive sell-through more: earlier placement, in-stock discipline, or shopper activation (QR codes/UGC/sweepstakes)?

Momentum on Amazon! 90 days in with Voyageur Group, led by Emily Seidl, Deborah Kachhal, and Ross Maltby; we’ve made meaningful progress on over 400 listings, storefront, catalog structure, inventory position, and Brand Registry. These are important building blocks that strengthen our marketplace presence and pave the way for long-term growth. We’re also grateful for the support of Christine Tran and AJ Malta from the Amazon Licensing team as we continue expanding the brand the right way. New storefront live! https://lnkd.in/gnfQs74E Let’s Go! #Amazon #Ecommerce #PartyAnimal #MarketplaceGrowth #SportsLicensing

USA Soccer TeenyMates + SqueezyMates are shipping nationwide now, built to capture FIFA World Cup 2026™ - Canada, Mexico and the United States fandom at retail. This is a new program with the U.S. Soccer Federation, and it’s all about fandom and fun as the World Cup momentum builds. Retail partners, you’ll see product hitting shelves nationwide very soon at: Target Walgreens Dick’s Sporting Goods Learning Express Academy Sports More to share as it lands in stores. #USSF #USSoccer #WorldCup #TeenyMates #SqueezyMates #Retail #Licensing #Collectibles #PartyAnimal

A strong season starts with strong partnerships. This St. Patrick’s Day, our MLB SqueezyMates are shipping nationwide to DICK'S Sporting Goods, Target, Academy Sports + Outdoors, and more. Proud to partner with Major League Baseball (MLB), Major League Baseball Players Association, and Fanatics as we bring more fun to the shelf. Looking at the lineup, who’s your number one pick to collect?

Getting fan mail from kids at work never gets old. That’s the reminder. What we make matters. It creates joy, connection, and those small moments kids remember. This is our why. #NFL #NBA #NHL #MLB #WNBA

Store checks this weekend from across the country are telling the same story. From DICK'S Sporting Goods in Scottsdale, Arizona, to Walgreens in New Albany, Ohio, TeenyMates and SqueezyMates are flying off the shelves. Massive shout-out to our league partners at the National Football League (NFL), NFLPA Former Player Services FPS, National Basketball Association (NBA), National Basketball Players Association (NBPA), WNBA (Women's National Basketball Association), WNBPA (Women’s National Basketball Players Association), National Hockey League (NHL), and NHLPA Major League Baseball (MLB) and U.S. Soccer Federation are dropping soon! Grab your favorite players before they're gone!