Social Element

Turning comments into campaigns: Social Element, Dr Pepper and Romeo’s Jingle How does a social post move from a comment to a full viral ad within weeks? Our Global Head of Social Intelligence, Victoria Hoyle and Lindsay Burstein, Senior Director of Integrated Social and Communications at Keurig Dr Pepper Inc. sat down with Net Influencer to discuss the process, why it was so successful and how brands can learn from it. The work was a collaboration between the client and the agency, Social Element, Dr Pepper's community agency, working alongside Deutsch LA and Publicis to navigate the activation with Lindsay leading the integrated social and communications function across the Keurig Dr Pepper portfolio. This moment could have been fleeting. Instead, through a united effort from Community Manager to Senior Director it became a true event, for both creator and brand. Rather than taking a cultural moment and layering the brand on top, Dr Pepper truly allowed the creator to shine alongside the brand and it certainly paid off with the campaign at over 65 million views and 7 million likes on the original content alone. Find out how it came to life and how you can work with your community to collaborate for success. Read the full article here: https://lnkd.in/e2UNDH3x

With International Women’s Day coming up this Sunday, it’s a moment that always sparks a lot of conversation in our world of social and community. Looking at this year’s theme, 'Give to Gain,' what stood out is the idea that progress doesn’t happen in isolation. Gender equality moves forward when we invest in each other: through mentorship, opportunity and everyday support. So what better way to celebrate than ask our very own all-female leadership team a simple question: who lifted you up? Alongside their answers, we’re sharing photos of them then and now, a reminder that every leader starts somewhere, and rarely gets there alone. https://lnkd.in/gmq3RSnJ

Dearest gentle reader, We knew that the WIZZ community LOVES a promotion, but like every audience on social, they also want to be entertained. Graphics and big numbers aren’t enough to win people over anymore.  So how do we turn yet another Valentine’s promotion into something worth talking about? Cue our wonderful Account Manager turned Regency actor Ed, proving there’s nothing a good wig can’t fix, transforming into Lord WIZZledown and turning the audience into the gossiping ‘ton’. The Bridgerton-inspired asset, not only echoed what the audience were already talking about, but also encouraged the audience to get involved and comment telling us what promotion they wanted WIZZ to give them for Valentine’s Day.  They got right on board with it, as one commenter noted “Of all that I have imparted to you, dear reader, there is but one bit of wisdom you must heed most. Discounted plane tickets are the way to go! Next time you look at briefing another simple graphic asset, first think, what would the audience actually want on their feed and have fun!  #Community #SocialCurrency #Valentines

Do you even work in social if after pouring hours and hours of hard work into your social reports you get asked ‘but what does social really do for us?’ It's frustrating, but don't worry because we have just the solution 👀 Introducing our Social Currency Leaderboard. Using our proprietary study that measures the relationship between brand and social media performance metrics, we’ve used 6,000+ data points from hundreds of brands across 11 sectors to create our Leaderboard of the top brands who are KILLING it on social right now (our top 200 to be precise) Not only can you see how you rank compared to hundreds of other brands, but when you combine this dazzling data set with our insight-led creative team, it creates science-backed moments of magic to help you earn your place AND grow your brand 🪙 Can you guess who made the top 10 in our leaderboard? Leave your guesses below and tap the link to see if your brand made our leaderboard 📈 https://lnkd.in/eqBi99ur

If you’ve spent this year fighting the good fight and tackling the endless “what does social actually do for us" questions. We heard you. We listened. And we built up something we're all crying out for. Proof that social drives brand impact. Introducing Social Currency. Developed through a proprietary study of the relationship between brand and social media performance metrics, we analysed thousands upon THOUSANDS of data points across global industries to create a scoring system that truly shows how well your brand is showing up on social. The best bit? We can not only provide you with your score, we can also use this incredible data set, along with our insight-led creative team to identify rich content opportunities and improve your score, and prove it. Finally, a clear, data-backed way to prove that powerful social can drive powerful brand impact. Interested in hearing more or desperate to know your brand’s Social Currency score? Get in touch with us, we’d love to hear from you! Find out more at https://lnkd.in/eqBi99ur 👀 #SocialCurrency #BrandGrowth #SocialValue #SocialElement

We are in the midst of a full social revolution. Social Communities now have the power to decide whether a brand survives or thrives. They can skip, block and cancel a brand's content. A teenager on TikTok can reach more people than a TV network. A niche Reddit thread can shift public opinion faster than a press release. Every scroll, skip, like or comment is a signal: people not platforms or advertisers are in control. Marketers are navigating a dynamic, messy, multi-voiced environment where everyone has something to say. Our Co-Global CEO Linn Frost, Global VP Shea Carter will be joining Dana Nathanson, Director of Strategy at Initiative and Dave Kersey VP Global Head of Media at SharkNinja for a lively panel discussion ahead of the Festival of Media North America Awards Ceremony focusing on the brands who are investing in building valuable communities. We will be unpacking how you find the most valuable communities for your brand, who you partner with, the highs and lows and how you truly harness the content creator economy. Register now to join us in New York and for those outside the USA you can join us virtually too! https://lnkd.in/exnWh-rV Any questions? Contact info@festivalofmedia.com.

So we’re beyond excited that our incredible Global Head of Social Intelligence, Victoria Hoyle, has joined the inaugural Steering Committee for the SI Lab Association. Sounds impressive? It absolutely is. The founding committee, led by Dr Jillian Ney, will see agencies, brands, academics and vendors working together to protect the future of social intelligence. The genesis of every campaign and social strategy, it has never been more important to understand and champion social intelligence in order to create work that reflects a true understanding of our communities. We can’t wait to see what comes out of this new venture! If you’re looking to improve your brand’s Social Currency and place in social, let’s have a chat! #SocialIntelligence #SocialElement #SocialCurrency

For any brand to succeed they have to earn a place in people’s lives and this starts with and in community. Which is why we’re beyond thrilled to partner with the incredible ISBA. A uniting voice for brands in the advertising industry, they have created a space that is transparent, responsible, accountable and trusted by the more than 3,000 members. We will be giving ISBA Members access to our new Social Currency Index created by analyzing 6,242 data points from over 250 brands across 11 sectors to understand and measure how valuable a brand is socially. ISBA members will have exclusive access to this insight through a series of category-specific workshops launching in the new year. If you’re not a member of ISBA yet but want to access the workshops contact EmmaS@isba.org.uk Link to read more https://lnkd.in/eK8ExmHs

We are incredibly excited to announce that Social Element will be joining the MarketFully Group following acquisition. This is a huge step forward for Social Element, uniting our rich heritage of building, nurturing, and protecting communities with MarketFully’s multilingual content approach. MarketFully’s category leading experience in the fields of AI, content SEO, and multilingual offerings combined with our social intelligence, vast community knowledge and creative expertise means we can offer our clients an incredibly robust approach to content creation, brand safety, engagement, and more. The future of Social Element as a part of the MarketFully Group is a truly exciting one. Ashley Cooksley, Linn Frost and Wendy Christie will remain in their Exec roles, continuing to shape new ways for brands to be more socially valuable and welcome the news and the opportunities this brings for Social Element. MarketFully CEO, Evan Kramer noted that "Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in terms of extending multilingual content strategies to social channels but also toward utilizing AI to create better marketing outcomes for global social media". Of course, none of this would have been possible without the remarkable foresight of Social Element founder, Tamara Littleton who set up this company 23 years ago, before Facebook, X, or Instagram, to manage forums and communities online. Her passion for protecting communities fuelled her to create this agency from her garage, and now it is her intrigue of the future of AI and technology that has allowed Social Element to take the next step forward into the future. Read the full press release: https://lnkd.in/eQf99epQ. #MarketFully #SocialElement #InContent

From driving across Scotland in the hopes of selling pet food, with only the Yellow Pages to hand, to leading marketing for two of the UK’s biggest food brands, Kirsten McPherson’s journey is proof that brands (and people) thrive on energy and optimism. On the latest episode of Genuine Humans, discover how Kirsten, Marketing Director at Mondelez International, built her leadership style around the micro-moments that matter and how she continues to drive positive change through a Rebellion Manifesto. Packed with practical insights and tips for surviving a zombie apocalypse in style, this episode reminds us that the best leaders are brave, joyful, and genuinely human 👉 https://lnkd.in/erC3GpnE