It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
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Next Tuesday, May 19 at 2 PM ET, The Trade Desk is hosting a webinar — "Priming Tomorrow's Auto Buyers" — unpacking exactly how CTV, display, and the Open Internet help automotive brands build the mindshare that drives consideration long before purchase intent kicks in. If you're in automotive marketing, media planning, or brand strategy, this one's worth an hour of your time. Register here: https://lnkd.in/exsamSHu
Inside this edition of The Current: - This year’s upfront presentations leaned into agentic AI, fandom and outcomes. - New data shows how CTV ads can drive an uplift for brands in AI search.
More advanced and configurable AI controls are now at your fingertips. Our Q2 release introduces AI-powered optimizations, new omnichannel tools and insights, improved workflows, and better inventory tools so teams can level up programmatic performance. Learn more: https://bit.ly/4eLrsib
Canada’s media ecosystem is at an inflection point, and the opportunity is clear: the open internet is redefining how marketers drive real business outcomes. At OpenForum: Canada’s Future of Media, leaders across brands, agencies, publishers, and partners came together to share what accountable, outcomes-driven buying looks like in practice, from premium content and live moments to AI-powered decisioning and retail signals. Thank you to everyone who joined us and helped shape the conversation. Lauren Lee, MBA | McDonald's Sonia Carreno | IAB Canada Andrew Butts, CM | Cossette Media Mark Mandato | CBC/Radio-Canada Micheal Bispo | OLG Dustin Wilson | OMD Canada Esther Benzie, MBA, ICD.D | Canadian Marketing Association
What does it take to build a career that lasts in a fast-changing industry? Our own Mubaraka M. recently explored this topic at Asians In Advertising as part of a panel focused on future-proofing your career: what it takes to keep learning and adapting as new roles and technologies emerge. As advertising evolves, it’s clear that staying relevant isn’t just about learning new tools. It’s about staying curious, continuing to grow, and investing in yourself. We’re always looking for individuals who bring that mindset to their work and help push us forward. Sound like you? See the link in the comments to view our open roles.
Managing item‑level data can mean endless manual requests, fragmented systems, and limited visibility — until now. Introducing Product Catalog, an easy‑to‑use solution that helps retailers and commerce brands organize, manage, and activate their item‑level data at scale. Learn how Product Catalog enables smarter targeting, closed‑loop measurement, and scalable supplier monetization.
Research reveals that when audiences tune in to one of the world’s most anticipated sports events this year, they’ll do so from the comfort of home, across phones, laptops, and TVs, with the help of streaming services. As fans across the globe prepare to root for their respective teams, advertisers should be ready to meet them across every stage of the fan journey. Find out how to reach audiences throughout the tournament.
Inside this edition of The Current: - Why commerce media is on advertisers’ minds. - Microdrama apps are booming in Asia, creating a new advertising channel.