The Dink Pickleball reposted this
Thank you to Thomas Shields over at The Dink Pickleball for covering our brand and what we’re building. So much “crossover” between Basketball and Pickleball and the support has been amazing.
Most brands come (*flock…in droves) to pickleball, but pickleball came to Eric Porter and his brand, Stria Sport The Chicago-based basketball footwear and apparel company noticed a strange trend. A subset of their most loyal customers weren’t playing basketball at all. They were avid pickleballers. Curiosity = piqued. We at The Dink Pickleball surveyed our loyal readers, and it turns out, 35% don’t wear actual pickleball shoes. Not totally surprising. And of those 35%, 10% wear basketball shoes (#2 behind tennis shoes, obviously). Surprising. Stria founder Eric Porter launched a full-scale investigation (aka surveys). Customers told him it's essentially the unique combination of ankle support, durability, and comfort that's more common in basketball, but almost entirely absent in the pickleball space. Porter isn't the traditional founder. Recently he brought on two-time NBA All-Star and current Philly 76er, Andre Drummond, as the brand’s Creative Director and part owner. His latest bold move is signing current PPA Tour #2 Gabe Tardio, co-designing a dedicated pickleball shoe, and launching the young star's first signature shoe under the Stria brand. It's a cool story. Read it if you want. Link in the comments.
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