Tilted House Consulting

Happy New Year. 🎉 Wishing you continued success and momentum in 2026. We’re looking forward to another year of growth, collaboration, and helping our clients move forward.

Wishing you happiness and joy! ✨

From our house to yours, Happy Thanksgiving! 🦃

Not just today, but every day, thank you to all who have served. Your courage reminds us what true service means.

Planning season is in full swing, and as we look ahead to 2026, the strongest marketing will come from building on the fundamentals that actually move the needle. Here’s what will define a winning marketing plan in 2026: 1️⃣ Consistent investment in media – Staying present in your market year-round builds familiarity, trust, and long-term brand lift. 2️⃣ Lead diversification – Expand beyond digital to other channels to protect your pipeline and broaden your reach. 3️⃣ Data-driven decision making – Take the time to understand markets, competition, and customers, not just trends or assumptions. And track everything! 4️⃣ Maximizing every lead – Turning more opportunities into outcomes through efficient follow-up, nurturing, and conversion strategies. Winning in 2026 isn’t about chasing every new platform. Remember: consistency creates recognition, diversification builds resilience, and data drives growth. As planning season ramps up, let’s focus less on what’s “new” and more on what works. We’ve helped brands build strategies that last. What’s your biggest focus for 2026?

Teamwork with a view! 🏔️ The Tilted House team gathered in the Mile High City for our annual team-building retreat, adventuring up to the 14,000-foot summit of Pikes Peak and exploring the stunning Garden of the Gods. Working remotely means our face-to-face time is limited, so this retreat was the perfect opportunity to reconnect, recharge, and return inspired for the planning season ahead. Here’s to another year of creativity, collaboration, and climbing new heights!

From our House to yours, Happy Independence Day! 🎆

🚀 𝗪𝗵𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗠𝗲𝗲𝘁𝘀 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗕𝗶𝗴 𝗧𝗵𝗶𝗻𝗴𝘀 𝗛𝗮𝗽𝗽𝗲𝗻 💥 $𝟱.𝟳𝗠 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗼𝗻𝘁𝗵 📈 𝟮𝟭% 𝗔𝗯𝗼𝘃𝗲 𝗚𝗼𝗮𝗹 🔥 𝟱𝟰% 𝗬𝗲𝗮𝗿-𝗢𝘃𝗲𝗿-𝗬𝗲𝗮𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 📥 𝗢𝘃𝗲𝗿 𝟱,𝟬𝟬𝟬 𝗟𝗲𝗮𝗱𝘀 We’re celebrating a massive win with one of our clients—Harris Plumbing, Heating, Air, & Electric They didn’t get there by accident—or by chasing quick wins. This was the result of a deliberate, patient, and aligned strategy among their internal teams, trusted vendor partners, and the Tilted House strategy at the core. We often meet companies looking for a quick fix—a secret sauce that will catapult their business overnight. But the truth? Real, sustainable growth takes time and a strategy that connects marketing efforts to business goals. 𝗪𝗲 𝗱𝗶𝗱 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 𝗯𝗲𝘀𝘁: • Analyzed trends, market share, geography, and the competitive landscape • Assembled rockstar vendor partners with proven trade experience • Built a data-driven strategy designed for long-term scale • Aligned creative messaging and brand mix to trade-specific goals • Optimized continuously, tracking the signals that mattered 𝗛𝗮𝗿𝗿𝗶𝘀 𝗱𝗶𝗱 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼 𝗯𝗲𝘀𝘁: • Hired and developed top-tier talent • Built one of the best places to work in the region • Kept operations tightly aligned with the marketing strategy • Intentionally invested 𝘢𝘣𝘰𝘷𝘦 traditional ad spend targets to seize smart market expansion opportunities • Showed patience while the brand took root And the real magic? Their team delivered—𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢𝘭𝘭 𝘵𝘳𝘢𝘥𝘦𝘴, even during a national heatwave. 𝗣𝗿𝗼𝗼𝗳? 📣 𝟲𝟯𝟯 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝗶𝗻 𝗝𝘂𝗻𝗲 ⭐️ 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝗳 𝟰.𝟴𝟳 That kind of experience doesn’t just happen. It’s earned. When marketing strategy and operational excellence are aligned, results don’t just add up—they 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝘆. There are no shortcuts. Just smart decisions, relentless focus, and great teamwork. If you're tired of chasing silver bullets and ready to build sustainable growth, we’d love to talk. #PHCE #MarketingStrategy #HomeServicesGrowth #TiltedHouse #HarrisPlumbingHeatingAirElectric #DataDrivenMarketing #FerociousMedia #YellowDogCreative #NexstarNetwork #ClientSuccess

How Knowing Market Share Impacts Growth for Your Home Service Business Because revenue alone doesn’t tell the whole story. A thorough market share analysis reveals how you're performing relative to the opportunity around you. Here’s why market share matters: 🔹Benchmark Performance – know where you’re winning (and where you’re not) by trade and territory 🔹Fix What’s Slipping – Spot service areas falling behind expectations 🔹Uncover Opportunity – Find areas where you could be growing but aren’t 🔹Inform Planning – Focus spend, eliminate waste and sharpen strategy 🔹Outsmart, Don’t Outspend – Ensure brand investments are paying off 🔹Boost Brand Recognition – Know where to focus marketing to make a bigger impact 🔹Support Valuation – Show strength and scalability to future buyers Want to grow faster? Start by knowing where you stand. Discover. Analyze. Dominate We help home service companies find their footing—and grow intentionally. 📩 Let’s talk about what market share means for your business.

We’ll say it: Many home service companies are making big marketing decisions with little to no data. Or worse—bad data. Duplicate leads. Incomplete tracking. Zero connection between ad spend and actual revenue. And then comes the question: Which elements of my marketing are truly working? If you're asking that, there’s a good chance your tracking setup is part of the problem. At Tilted House, we see it all the time: 📌 Different platforms telling different stories 📌 Phone leads tracked, form-based leads ignored 📌 Misattributed conversions 📌 No clear view of CPL, ROAS by tactic, or what’s actually booking Here’s the truth: You can’t optimize what isn't measured. And in an environment where margins matter, guessing is expensive. Here’s what a clean, decision-ready tracking setup looks like: 🔹 Consistent UTMs across all campaigns 🔹 Integration between platforms (ads, CRM, phones, forms) 🔹 Clear lead source attribution 🔹 Cost per lead and ROAS tied back to individual campaigns 🔹 Visibility into what’s booking, canceling, or converting Many agencies report on what suits them, disconnected from your results. We report on truth, YOUR truth! Because when you finally have clear data, everything gets easier: ✅ Better budget decisions ✅ Smarter lead allocation ✅ Faster course correction ✅ More profit, less panic And yes, we’ll help you clean up the mess—no judgment. Ready to make marketing decisions with confidence? Reach out and let’s chat.