10 hours. A secret Premier Inn location. Danny Aarons. No script. Last week, Premier Inn became the first UK hospitality brand to run a bespoke campaign on Twitch. 'Night at Premier Inn' was a single live stream hosted by Danny Aarons from an actual Premier Inn room, running from 4pm to 2am. Two interconnected experiences, a live audience along for the ride, and the kind of moments you can only get when nothing is rehearsed. Created in partnership with OMD UK, this campaign brought together live entertainment and brand storytelling in a way that's never been done before in UK hospitality. Missed the record-breaking stream? Check out the VODs below! VOD from 4pm to 6pm: https://lnkd.in/gwR7MfAS VOD from 8pm to 2am: https://lnkd.in/g8FhsgtB
Twitch
Software Development
San Francisco, California 577,370 followers
Join our quest to empower live communities on the internet.
About us
Twitch is where thousands of communities come together for whatever, every day. Together for streamers. Together for games we love. Together for each other.
- Website
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http://www.twitch.tv
External link for Twitch
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Public Company
- Founded
- 2011
- Specialties
- Live Streaming Video & Interactive Entertainment Networking
Locations
Employees at Twitch
Updates
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🏆 🏆 🏆 Twitch just earned 3 Webby Awards for the Justin Bieber Live Stream, winning across the Creators and Social categories (Best Livestream, Creator Launch or Drop, and Events & Live Streams)! The Webby Awards honor the best of the internet, and this recognition reinforces what we believe: live, authentic content resonates with audiences far beyond any single platform. Moments of genuine connection from basketball games to music production and band sessions built the bridge to his headlining Coachella set last month. 🤝 Grateful for the incredible cross-functional team and partners who made this possible.
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At the SEMAFOR World Economy Summit, our CEO Daniel Clancy shares his work life balance tips for those looking to get into streaming. Check it out!
You don’t have to quit your 9-to-5 to do what you love. Work culture often glorifies taking big swings, but Twitch CEO Daniel Clancy shared a more practical perspective at the SEMAFOR World Economy Summit. For people who dream of becoming creators, Clancy says, “The vast majority of people who stream have a full-time job.” The reality is that many side hustles and passion projects are built outside traditional work hours, not instead of them. “ Start doing things that you love doing and that you'd like to be doing more of,” says Clancy. “Your best ideas don't always come 9-to-5.” What’s your best advice for building a side hustle while working full-time? Share in the comments.
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A proud moment for the Twitch team. We're honored to see Twitch recognized by Fast Company as one of 2026’s Most Innovative Companies. It’s a reflection of the incredible creators and communities on the service—and the teams building the products that help them connect, create, and share live moments with the world. https://lnkd.in/eeZ6VWQE
Twitch has been named to Fast Company’s Most Innovative Companies of 2026. What’s exciting about this moment is what it says about where livestreaming is today. Live has become one of the most powerful ways for creators to connect with their communities in real time. Every day on Twitch, musicians like Plaqueboy Max write songs live with their communities, athletes like the Studbudz take fans behind the scenes, and creators across gaming, entertainment, sports, and culture show up to connect directly with audiences. At the same time, audiences are leaning into live for a reason: it’s real. In a world of increasingly curated feeds, livestreaming offers something more participatory and human. And increasingly, those moments don’t just stay live—clips and highlights extend them far beyond the broadcast. Our focus on the product side is building the tools that make those moments possible—and help them travel further. Over the past year, that’s included launches like Dual Format Streaming, which lets creators broadcast seamlessly across horizontal and vertical formats, and Auto Clips, which uses AI to capture highlights from live streams and make them instantly shareable. Excited to keep building for our creators. #FCMostInnovative https://lnkd.in/gygmidvd
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Today is #SaferInternetDay! Twitch joins with ConnectSafely to support this global movement seeking to make the internet safer and healthier for everyone. On Twitch, our moderators play a vital role in keeping our communities safe by using tools such as AutoMod, Shield Mode, and Chat Warnings. In this post, we’re spotlighting a few of our amazing mods and how they ensure our spaces are fun and welcoming for all!
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They shine, we show up. Latin streamers brighten the Twitch community every time they go live. Join the Together for Latin Luminarias celebration today, tomorrow and all month long. Check out the Together for Latin Luminarias shelf: https://lnkd.in/g4GAUDRz
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Twitch reposted this
Kicking off September with something special: Kai Cenat—TIME’s Most Influential Creator of the Year—goes live September 1 with Mafiathon 3, a nonstop stream running the entire month, exclusively on Twitch. One streamer. 30 days. Zero breaks. Expect unexpected moments, surprise guests, and the kind of community-powered energy only Twitch can deliver. Mafiathon 2 brought unforgettable drop-ins from Lil Uzi Vert, Miranda Cosgrove, Snoop Dogg, Serena Williams, Marshmello, Lizzo, SZA, Kevin Hart, and more—setting new bars for live streaming. With the community momentum we’re seeing and new product improvements, we’re ready to break new subscription records again. To mark the third and final Mafiathon, we launched a global billboard campaign from NYC and LA to London, Mexico City, Las Vegas, and Kai’s hometown—the Bronx—celebrating the scale, impact, and legacy of a series that’s redefined what live can be. September starts with Mafiathon 3. See you in chat. #Twitch #Mafiathon3 #KaiCenat #LiveStreaming #Creators
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Our CEO, Dan Clancy, recently joined Colin and Samir for an insightful conversation around Twitch's unique role in shaping culture and the creator economy. In the episode, Dan discusses how live streamers drive trends, our commitment to supporting creators and their communities, and what sets Twitch apart in the livestreaming landscape. Thanks to Colin and Samir for the thoughtful questions and for highlighting the incredible impact of our creator community. 🎧 Listen to the full episode: https://lnkd.in/gTBbQFjb
Twitch CEO Dan Clancy : Why live streamers are driving culture in 2025
https://spotify.com
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🎉 Our creators are shaping the future of digital culture! We're proud and excited to see Twitch streamers recognized among the 100 most influential digital voices shaping online culture and trends globally. TIME unveiled their first-ever TIME 100 Creators list, featuring several of our incredible streamers, including Kai Cenat and Imane Anys (Pokimane). These creators represent more than entertainment—they're cultural architects building communities, driving conversations, and defining what it means to connect in the digital age. From gaming innovation to authentic storytelling, our streamers continue to prove that influence isn't just about reach, but about making meaningful connections with your audience. Congratulations to all of the TIME 100 Creators honorees. Read through the full list here: https://lnkd.in/eyXy9b2A
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Check out Twitch’s latest Engineering blog post! Chirag Sachdeva just published “Leveling Up Customer Experience Monitoring at Twitch: The QoUX Journey.” In this piece, Chirag walks through how Twitch transformed its monitoring capabilities through Quality of User Experience (QoUX), an initiative that has allowed Twitch to understand user behavior, catch user-impacting issues faster and with lower effort, and respond quickly. View the full blog post here: https://lnkd.in/gnCbRBEe