Verisoul

Skylup went from 40% chargeback rates to cutting fraud reversals by 80%, in under two weeks. 🚀 By layering Verisoul's fraud detection into Swaarm, they automated what used to be a painful manual process. The result: 34% of bad accounts blocked at the door, and 100 new publishers onboarded in a single quarter. Fraud prevention went from a bottleneck to a competitive advantage. 👉 Full story: https://lnkd.in/dgy62TMp #PerformanceMarketing #FraudPrevention #MobileMarketing #AdTech #AffiliateMarketing

~We're ready to DTR (define the relationship if this isn't of your generation 🙃 )~ For 40 years, we’ve built Symmetric around one core principle: data quality comes first. This starts with our homegrown proprietary panels and extends into every partnership we use to deliver high quality respondents to your surveys. Executing on this means regularly evaluating our partnerships & tech stack and testing the most innovative products on the market. Last year, we took a hard look at our multi-step fraud detection approach to address the rising fraud in our industry. In May of 2025, we put Verisoul to the test against our existing MR-specific fraud solution. Verisoul won by a landslide. By partnering with Verisoul, we’ve been able to: → Catch 28% more fraud during pre-screening → Reduce client reconciliation rates by 31% → Improve our delivery efficiency on large scale projects (including lowering reconciliation by 45% for a client with 12M+ starts) With stronger fraud prevention at the front door, our team can stay focused on delivering high-quality panelists for our clients and exceptional experiences for our panelists without compromising speed or scale. Get in touch to learn more about working with Symmetric or about our experience working with Verisoul! #MarketResearch #DataQuality #FraudPrevention #Insights #Research Arianne Larimer Matthew Delhagen Jason Thomas Alex Pentimonti

In market research, there's a critical distinction between respondent integrity and response quality A respondent can be a real human in the right geolocation... but leave a lousy response OR a respondent can be a fraudster spoofing their location... but write in responses that look normal Our customer KADRO was an expert in detecting low quality responses, but needed a banking-grade solution to help catch low-integrity respondents regardless of their response quality Enter Verisoul: ✅ 15% more fraud detected vs response quality checks ✅ Programmatically blocking users in the "bad user, bad response" category, saving dozens of manual hours per month KADRO can now easily vet new third-party partners with confidence and continue to provide high quality insights to their customers

Marketing vs Sales Customer Success vs Product Finance vs... Everyone   Since business functions came into existence, so has internal team tension*   We see it everyday in fraud prevention - ops teams want to limit fraud, while GTM teams want to grow users   As demonstrated in our latest case study with Skylup/PixyLabs and Swaarm, Verisoul customers can have their cake and eat it too   Reputation is critical in fraud prevention. Advertisers don't want fake leads**   Given this, Skylup was hesitant to onboard new publisher partners. A single low-quality publisher can cost Skylup >$100k per year in reversals   With Verisoul, however, Skylup didn't have to worry about publisher reputation - they could trust Verisoul would sieve out any fraud   Through Verisoul's direct integration inside of Swaarm,*** Skylup's reversal rates were down >80%   Given this confidence, Skylup was able to onboard 8 new publishers in just 2 weeks, increasing overall lead traffic 5% (!!!)   Fraud prevention and growth teams want the same thing after all: real users   --- * Citation needed ** Citation needed ** A performance marketing platform combining MMP, analytics, attribution, and more. Verisoul can be turned on in one click for all Swaarm customers

Market research has a dirty secret nobody wants to talk about. Everyone in the supply chain gets paid to pass respondents through, not to stop and verify who they actually are. The incentive is volume, not quality. And when the incentive is wrong, the behavior follows. Joey Maddox and Henry LeGard from Verisoul join .Priscilla McKinney. on this episode of Ponderings from the Perch to explain why trap questions don't work anymore, why IP deduplication blocks the wrong people, and what happens when a three-week diligence survey collapses because nobody checked if the data was real. Spoiler alert: It cost their clients insight they needed for a hundred-million-dollar decision. Tired of the same old questions and answers about data quality? Find out more about the NEW conversation emerging around respondent identity verification: https://lnkd.in/gtYuCeTn

Voice-based fraud is exploding—yet most institutions are still underestimating its true cost. In our new webinar with Modulate and Banking Dive, anti-fraud and AI leaders break down how AI-driven impersonation, vishing, and deepfake scams are costing banks and retailers far more than direct losses: longer investigations, frustrated customers, agent burnout, and rising operational friction. 🎙 Featuring: Henry LeGard (Verisoul) & Mike Pappas (Modulate) ⚠️Why a staggering 90% of leaders faced sophisticated voice fraud last year ⌛The hidden operational + CX costs most teams overlook ⚡How real-time detection outpaces fast-evolving fraud networks 💰Where peers in top institutions are investing next ▶️ Register here 👉 https://bit.ly/4qGJcxV

Henry LeGard had the chance to sit down with Massimo Caroli, Illia Frantsevskyi, and Eran Friedman last week to chat through fraud prevention in the rewarded advertising space. Give it a listen if you weren't one of the 200+ people who joined!

🚨 Attention rewarded advertising community! 🚨 Frustrated from losing tons of $ and ⏰ to fraudsters? We think a LOT about rewarded advertising at Verisoul, so we’re excited to announce that Henry LeGard will be hopping on live with leaders at Singular, Scrambly and MAF to take viewers through the complete “journey of a fraudster” You’ll not only walk away with a clear picture of where fraud lurks at every stage, but actionable next steps to prevent fraud for your business Hope to see you all on Dec 3! Link to register below 🤠 🗓 December 3rd | 9:30 AM CST | 4:30 PM CET 🎙 Live webinar with experts from Singular, Scrambly, Verisoul & MAF https://lnkd.in/gMcA9jAt