Circana

Big win for Circana! 🏆 Honored to receive the Media Mix Innovation award at TikTok's first Partner Awards. Huge thanks to our amazing team and TikTok for their incredible partnership.

Celebrating #BikeToWorkDay, Circana style! 🚴💜 In a flexible, remote-first world, the “commute” can look a little different, but some of our teammates are going the distance…and then some. We’re proud to spotlight Rebecca Yunginger, who recently took on the Levi's GranFondo, a 137.5-mile race through the mountains of Sonoma County, with over 14,000 feet of elevation gain. That’s essentially the length of a full workday, just on two wheels. Competing in the Elite field alongside world and national champions, she represented Circana in a custom bike and race kit, pushing performance to the next level. #WeAreCircana #NationalBikeMonth #BikeEverywhereDay

Consumer priorities continue to evolve, and this week’s headlines show how brands are adapting in real time. From beauty resilience and smarter food insights to rising apparel prices and nostalgic beer comebacks, here’s what stood out this week: 💄 Beauty Holds Strong: The U.S. prestige beauty market continued its steady growth in Q1, proving the category remains remarkably resilient even as consumers grow more selective elsewhere. Fragrance and high-performing products continued to stand out, reinforcing that shoppers are still willing to invest in categories tied to self-care and personal identity. See what’s driving growth: https://bit.ly/3RazLdv 🍽️ Connecting Purchase to Plate: This week, we launched our new Purchase to Consumption solution, designed to bridge the gap between what consumers buy and how they actually eat. By connecting purchasing habits with eating occasions, brands and retailers can better understand the “why” behind consumption behaviors, not just the transaction itself. Explore the new solution: https://bit.ly/4fhrZZf 👚 Apparel Prices Climb: In MarketWatch, Marshal Cohen discussed the biggest apparel price jump in three years and what it signals about the current retail environment. As tariffs, sourcing costs, and consumer caution collide, shoppers may increasingly prioritize versatility and value over impulse purchases. See what’s behind the increase: https://lnkd.in/ehAiPHAJ 🧴 Beauty Leaders, On and Off the Clock: Larissa Jensen was featured in WWD alongside some of beauty’s top executives, sharing perspective on leadership, balance, and the evolving beauty landscape. The feature highlights how industry leaders are navigating both business performance and personal well-being in a rapidly changing market. Meet the leaders shaping beauty's future: https://bit.ly/48Z8YHd 🍺 Nostalgia Sells: In TheStreet, Ryan Toenies weighed in on the return of Keystone Ice after a five-year hiatus. The comeback reflects a broader trend we’re seeing across food and beverage: familiar brands and nostalgic products continue to resonate as consumers look for comfort, familiarity, and value. Learn why nostalgia still drives demand: https://bit.ly/4uwskfH Whether it's premium beauty, trusted staples, or products tied to nostalgia, consumers are still spending where emotional connection and perceived value align. See you next week for more! #WeAreCircana #ConsumerTrends #RetailInsights #ConsumerBehavior

Snacks are doing it all—fueling, functioning, and bringing the fun! 🍿    From meal replacements to on-the-go bites, today’s snacks strike the perfect balance of nutrition, convenience, and enjoyment. #Snacking #SnackingTrends #ConsumerInsights

Purple is a power move. 💜 From ube-flavored products to fashion, retail, and food, purple is showing up across industries as a color tied to creativity, individuality, and discovery. At Circana, that connection feels especially fitting. When building our brand, we conducted a competitive and color-emotive study to understand how different colors drive psychological and physiological responses. While much of the industry leaned into expected blues and greens, purple stood out as bold, distinctive, and memorable. Safe to say, purple wasn’t just a brand color. It was a signal. 🔮

Confectionery innovation is shifting from new flavors to new experiences. 🍬 Circana’s Sally Lyons Wyatt shares how brands are leaning into what consumers want now, and what’s driving the next wave of confectionery trends. Read the full article to see what’s shaping the category: https://lnkd.in/e4h3gSAE Mars, Mondelēz International, Ferrero, Nestlé, The Hershey Company, HARIBO International

What do a new pair of sneakers, mouthwash, and GLP-1 medications have in common? 🛒 More than you think. Consumers are changing their habits, and those behaviors are showing up across the aisles. On the latest episode of Circana Unpacked, Circana’s Wei Lin Wong breaks down the often-surprising data behind the buzz. Check out Wei Lin’s Tune 360-degree view of the evolving marketplace and how to capture your next pocket of growth: https://bit.ly/4d61289 #GLP1 #ConsumerTrends #CPG #RetailData #Podcast #CircanaUnpacked

We’re coming together at Circana to celebrate Mental Health Awareness Month, Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, and Jewish Heritage Month this May. 🌸 This month is all about well-being, culture, connection, and inclusion, and we’re excited to mark it with a meaningful lineup of experiences designed to help our colleagues pause, learn, and engage with one another across communities. Here’s what we have planned: 🀄 Mahjong: Culture, Community, and Connection – exploring tradition, culture, and togetherness 🔔 A relaxing virtual Sound Bath – for calm, grounding, and mental reset 🧘🏽♀️ A rejuvenating Virtual Yoga & Pranayama session – promoting balance and mindfulness 👩🏽💻 Women in Tech: Mentorship & Career Guidance – fostering growth, learning, and representation Through these sessions, we’re creating space to support mental well-being, celebrate diverse cultural heritages, and strengthen our sense of belonging. We’re looking forward to learning, reflecting, and celebrating together, all month long. #WeAreCircana #AANHPIHeritageMonth #MentalHealthAwarenessMonth #JewishHeritageMonth #InclusionAtWork #BelongingAtWork #CultureAndConnection #InclusiveWorkplace #LifeAtWork #WellbeingAtWork

Consumer pressure is rising, and demand signals reveal growing strain. In her latest video, Sally Lyons Wyatt, EVP & Chief Advisor at Circana, breaks down US CPG demand signals for P4 2026 and their market implications. Key themes: ✨ Financial stress on consumers ✨ Slowing food & beverage volume ✨ Softer seasonal spending ✨ Interest in premium wellness & convenience ✨ E-commerce share growth Stay ahead of shifting demand with Sally’s timely insights and strategies for brands and retailers. Watch now for a quick read on the signals shaping the US CPG landscape. #CPG #ConsumerInsights #RetailStrategy