Wip

We're thrilled to receive yet another major brand design recognition this week — this time from Packaging of the World. “Wip demonstrates how integrated branding and packaging design can transform a functional product into a distinctive, scalable brand with immediate shelf impact and long-term growth potential.” Creating a new category means our packaging has to work harder — to educate, differentiate, and perform at shelf. Huge credit to the team at Wip and our creative partners at George, who understood the challenge and delivered a breakthrough brand system. 🔗 https://packagingoftheworld.com/2026/01/wip.html #WipEnergy #CPG #BrandDesign #EnergyPouches

We’re thrilled to be featured by the World Brand Design Society. Building this new category means challenging what energy looks like — from format and function to brand and experience. That puts even more responsibility on our identity and packaging to educate, stand out, and perform in-store. We couldn’t have asked for a better creative partner than the team at George, who helped us develop a branding and packaging system that: ▪️Drives instant recognition and scalability ▪️Breaks through and ensures intuitive navigation in high-velocity retail environments ▪️Delivers clear product, flavor, and strength communication for fast consumer decision-making The strongest validation is what we’re seeing at retail — our brand is breaking through, driving awareness, trial, and velocity. 🔗 https://lnkd.in/dkMVGnA3 #WipEnergy #EnergyPouches #BrandBuilding

Starting 2026 with a major milestone for Wip, our industry and convenience stores! Wip has been named the 2026 Category Champion for Energy Pouches by Convenience Store News, marking a category-defining moment. For the first time ever, Energy Pouches appear as a category in CSN, described as a “new growth engine for convenience,” explaining that this happens “when the two fastest-growing categories in convenience collide.” Wip was built to meet a clear consumer need, delivering the most sought-after functional benefit in a convenient format consumers are rapidly embracing. In less than a year, the market is already validating it with incredible consumer demand, incremental growth for retailers, and major momentum behind this modern energy format. We’re proud to be leading the creation of this category — and we’re just getting started. 🔗 https://lnkd.in/e_fbE39e #WipEnergy #CPG #EnergyPouches #ModernEnergy

💥 ⚡ New Year, New You, New Role??? ⚡ 💥 We have an amazing opportunity to join us at Wip to own strategy and execution across social, media relations, earned & paid media, influencer, and messaging as the Director, Communications, Media & Social Engagement. If this sounds like it's a great match for you or someone you know we want to hear from you - Job description below! DM directly, would love to chat or hear about referrals. https://lnkd.in/e4R6_6vQ

Wip topped Men's Health's list of Best Performance Pouches and was crowned “Best Tasting!” In addition to meeting strict criteria for label transparency, caffeine levels, and no nicotine –  Registered Dietitian, Dezi Abeyta, praised Wip for our quality caffeine from green coffee beans, flavors that are “elite and tasted great past the 30-minute mark,” and an overall great energy experience! As the article reinforces, more people are turning to energy pouches as a new way to fuel their fitness performance, so we are grateful to Men’s Health and Dezi Abeyta, RD for putting pouches to the test and recognizing what makes Wip stand out in this rapidly growing category! 🔗 https://lnkd.in/enfViUTS #WipEnergy #EnergyPouches #PerformancePouches #MensHealth #CPG #Fitness #Energy

What a week at NACS! After a successful pilot launch in June, we officially introduced Wip energy pouches on a national scale at NACS — and the response blew us away. From retailers and wholesalers to trade media and curious consumers, the excitement around our product was incredible. We had amazing conversations, forged new relationships, and confirmed what we already believed: there’s real demand for a more convenient, cost-effective, and great-tasting way to consume quality caffeine. We’re energized and already starting to expand our footprint across the US! A huge thank you to everyone who stopped by our booth, shared their feedback, and supported our debut. This is truly just the beginning! Email sales@wip.com to connect with the team! #WipEnergy #NACS2025 #EnergyPouches #CPG #Innovation #ConvenienceStore #BrandLaunch

We’re LIVE at NACS! Day 1 is off to an incredible start! Our booth has been buzzing as we connect with retailers and industry leaders who share our excitement for shaping the future of energy in convenience. The enthusiasm for Wip — the product, the brand, and the opportunity to transform how people consume caffeine — has been amazing to see! If you’re at the show, stop by Booth #N2606 to meet our team and experience Wip for yourself! #NACSShow #NACS #NACS2025 #WipEnergy #CPG #EnergyPouches

We’re still pumped from Back to the Banks — an unforgettable day that brought New York’s most iconic skate spot back to life and showed what Wip is all about. More than 2,000 people packed the Brooklyn Banks to watch some of the best skaters in the world go all in, competing across five custom-built zones. The energy, creativity, and community were unmatched — exactly what drives Wip. Huge thanks to Steve Rodriguez, the godfather of NYC skateboarding, for making it all possible, and to Grand Collection and founder Ben Oleynik for the killer collaboration that connected skate, style, and energy in one moment. This is what building a breakthrough brand looks like, fueling people who live big, push limits, and build community. We’re just getting started. Big things ahead. Press coverage highlights: 🔗 Transworld Skateboarding: https://lnkd.in/ehSN4Cnu 🔗 CBS News New York: https://lnkd.in/eeRhhsUZ 🔗 PIX11 News: https://lnkd.in/enHHBB6d #WipEnergy #BackToTheBanks

One week until NACS Show 2025! Wip is bringing the future of energy to Booth N2606 (North Building, Hall B, Level 3). Come see why consumers are already swapping their cans for Wip and why retailers are calling pouches the next category breakout. ▪️ Try Wip for yourself. ▪️ Meet our sales team. ▪️ Learn how Wip is driving incredible velocity in retail. Want dedicated time with us? Book a 1:1 at sales@wip.com  or message us here to connect. See you at NACS! #NACSShow2025 #WipEnergy #NACS #CPG

Ready to learn more about the energy that’s fueling the explosive new category of energy pouches? Join Wip’s Registered Dietitian, Nora Minno Altchech, RD at NACS Show for Wip Product Labs: 10 minute informational sessions taking place on Wednesday 10/15 and Thursday 10/16 at 1pm, 2pm, and 3pm. RSVP encouraged! Visit our booth to learn more, connect with the team, sample our product, and get exciting Wip gifts! Want to book a 1:1 meeting with the sales team in advance? Email sales@wip.com or message us here to connect. RSVP: https://lnkd.in/eq_9Q_6P #WipEnergy #NACS #NACSShow2025 #Energy #EnergyPouches #CPG