Single image ads include one image and appear directly in the LinkedIn feed of professionals you want to reach, on both desktop and mobile devices, and on the LinkedIn Audience Network. They allow you to create your ad manually or with AI.
Single image ads
Last updated: 2 months agoUse the table below to learn more about different AI features that can help create your ad.
| Feature | Section in Campaign Manager | How to use |
|---|---|---|
| Auto-Targeting | Audience | Select Auto-Targeting to let LinkedIn recommend and reach likely buyers. |
| Draft with AI | Ads in this ad set | Use the Draft with AI option to generate introductory text, headline, images for your single image ad. |
| Suggested budgets | Budget and schedule | Consider the suggested budget to align with goals and audience scale. |
| Maximum Delivery bidding | Bidding | Choose Maximum Delivery to let machine learning bid for your and maximize resutls within your budget. |
The following is an example of a single image ad on desktop.
The following is an example of a single image ad on mobile devices.
Here's a tip
When you view your ad in Preview or Show in feed mode before launching your ad set, the ad image might appear to be cut off. However, the entire ad will appear in the live version.
Image creation features for single image ads
| Feature | Description |
|---|---|
| Shutterstock images | Access millions of professional stock images directly within LinkedIn Campaign Manager to use in your ads. |
| Image creation integrations | Create your images and seamlessly export into Campaign Manager for Canva and Adobe Express. |
| Microsoft Designer | Edit images using AI-powered design tools integrated into the ad creation workflow. |
| Personalization with macros | Dynamically customize ad introductory text, based on audience attributes like member account name, company name, industry, or job title. |
| Brand kit | Set your brand's core assets such as color palette, fonts, and brand voice and apply to your ad. |
| Image templates | Choose from pre-designed templates optimized for LinkedIn ads to quickly create professional visuals. |
| Flexible ads | Automatically generate multiple single image and video ad variations by combining different images, headlines, and descriptions for testing. |
Single image ads support all levels of full funnel marketing. This ad format can be selected for the following ad objectives:
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Single image ads are a Sponsored Content ad format that includes one image and appear directly in the member’s feed of your ad set's target audience. Below are the advertising specifications for single image ads. Ads are rejected if they do not meet our advertising guidelines.
Image specifications
Image aspect ratio and dimensions
The image aspect ratio is calculated by dividing the image width by the height. For example, to calculate the aspect ratio of a 4:3 image, divide 4 by 3. The result is 1.33. The aspect ratio is 1.33:1.
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Sponsored Content is a collection of ad formats available when you create an ad set on LinkedIn. Sponsored Content ad formats include:
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Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices. Personalization features are available in Dynamic, Sponsored Content, and Sponsored Messaging ads through supported macros and member account ads personalization settings. Learn more about personalization options for your LinkedIn ads.
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Single image ads appear directly in the LinkedIn feed and on the LinkedIn Audience Network. You can create a new single image ad directly in Campaign Manager.
There are three creation options for single image ads:
- AI ad creation - LinkedIn can generate multiple ad variants, including headlines, intro text, and suggested visuals. Once generated, you can review and edit before saving.
- Blank ad creation - Build the ad manually by entering your own headline, introductory text, image, destination URL, and call-to-action.
- Browse existing content - Reuse previously created ads from your ad account, select from your organic LinkedIn Page’s single image posts, or select your thought leader’s public single image posts.
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We recommend that LinkedIn Page posts be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the post. Posts that are perceived as spam will not get shared and could result in your business losing followers. Below are a few things to keep in mind:
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Sponsored Content with images and video tends to perform better.
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Keep the headline under 60 characters. Start with a question or quote to hook the reader and use "You" to speak to your audience.
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