Dynamic ads are personalized ads served in the right rail tailored to each member based on their own LinkedIn profile data, such as profile photo, company name, or job title. Personalization features are also available in Sponsored Content and Sponsored Messaging ads through supported macros and member account ads personalization settings. Learn more about personalization options for your LinkedIn ads.
Dynamic ads
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Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads.
Dynamic ads are available in different formats, and each format has varying advertising specifications.
| Ad format | Description | Specifications |
|---|---|---|
| Follower ads | Promote your LinkedIn Page or Showcase Page and encourage members to follow your brand with personalized ad content. | Follower ad specifications |
| Spotlight ads | Highlight a product, service, event, or content and drive members to your website or landing page. | Spotlight ad specifications |
| Jobs ads | Promote open roles to qualified LinkedIn members and encourage relevant candidates to apply. | Jobs ad specifications |
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Follower ads are a dynamic ad format designed to grow your Page audience. They allow the use of macros to automatically adapt the ad content to each LinkedIn member’s profile to display a personalized ad with your logo, headline, and a Follow button. These ads appear on the right rail of LinkedIn and allow users to follow your Page directly from the ad. Each member only sees their personalized information, not other members. Members can also opt out of allowing their profile information to be used to personalize ads.
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When members click on your spotlight ads, they’ll instantly go to your website or landing page. These dynamic ads may be seen on desktop devices and are tailored to each member based on their own LinkedIn profile data, like profile photo, company name, or job title.
Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic Ads advertising preferences.
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Follower ads encourage members to follow your LinkedIn or Showcase Page with a single click. Follower ads use LinkedIn profile data, such as a member’s name or company name to create a more dynamic and personal ad experience. Keep in mind:
- Follower ads can appear differently to member accounts in your target audience, depending on whether or not they already follow your LinkedIn Page.
- Clicks on the Follow button enable members to follow your organization and will redirect them to the Overview tab of your LinkedIn Page.
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When you create an ad set, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your ad set spends, and when your ad set runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
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TeamLink helps sellers find the best path into prospect and customer accounts, to get more warm introductions and make connections faster. TeamLink Extend can increase the size of a company’s TeamLink network by adding teammates who don’t have a Sales Navigator license.
Invite team members to use TeamLink Extend
As an admin, you can add people to your TeamLink network by assigning them a TeamLink Extend license from LinkedIn Admin Center.