Encourage members to visit your website or landing page when you select website visits as your ad set objective. Website visits ad sets are shown to those most likely to click on your ad, which directs them to your website, landing page, or other URL. The website visits ad objective is in the middle of the marketing funnel, which aims to help your audiences consider your business for their needs.
Website visits ad objective
Last updated: 2 months agoAvailable ad formats, bidding strategies, and optimization goals
We surface only ad formats, bidding strategies, and optimization goals that support your objective of sending visitors to your website or landing page. Landing page clicks are selected as your optimization goal by default.
The ad formats, bidding strategies, and optimization goals available vary depending on the setting. Learn more about the available options in the following table:
| Setting | Available options |
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Here's a tip
If you change the optimization goal for an ad set, you can only select manual bidding as a bidding strategy.
Reporting metrics
Landing page clicks are the key result of website visits ad sets. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
- Performance
- Delivery
- Engagement
- Conversions
- Sponsored Messaging
- Video
- Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.
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Dynamic ads are personalized ads served in the right rail tailored to each member based on their own LinkedIn profile data, such as profile photo, company name, or job title. Personalization features are also available in Sponsored Content and Sponsored Messaging ads through supported macros and member account ads personalization settings. Learn more about personalization options for your LinkedIn ads.
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Increase engagement on your content through likes, comments, shares, follows, and clicks to a landing page or LinkedIn Page when you select engagement as your ad set objective. The engagement ad objective is in the middle of the marketing funnel, which aims to help your audiences consider your business for their needs.
Available ad formats, bidding strategies, and optimization goals
We surface only ad formats, bidding strategies, and optimization goals that support your objective of increasing engagement. Engagement clicks are selected as your optimization goal by default.
The ad formats, bidding strategies, and optimization goals available vary depending on the setting. Learn more about the available options in the following table:
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Website visits campaigns and ad sets can be charged for clicks, impressions, or message sends, depending on the optimization goal, bidding strategy, and ad format selected.
Learn more about chargeable clicks for every ad format available in the website visits objective.
Single image, carousel, document, and event ads
The table provides information about chargeable and non-chargeable clicks for single image, carousel, document ,and event ads.
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When members click on your spotlight ads, they’ll instantly go to your website or landing page. These dynamic ads may be seen on desktop devices and are tailored to each member based on their own LinkedIn profile data, like profile photo, company name, or job title.
Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic Ads advertising preferences.
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Choose website conversions for your advertising objective to capture leads on your website and encourage valuable actions that you define. This objective is at the bottom of the marketing funnel.
Available ad formats, bidding strategies, and optimization goals
We surface only ad formats, bidding strategies, and optimization goals that support your website conversion objective. Website conversions are selected as your optimization goal by default.
The ad formats, bidding strategies, and optimization goals available vary depending on the setting. Learn more about the available options in the following table: