Important: The Talent Leads objective is only available to companies with an active LinkedIn Recruiter contract. Build a pipeline of talent interested in your company by choosing the Talent Leads ad objective. The Talent Leads objective leverages Landing Pages to generate leads of candidates who are interested in opportunities at your company.
Talent Leads – Ad Objective Overview
Last updated: 11 months agoWhen you create an ad set with the Talent Leads objective, only ad formats that support this objective are available. Ad formats for your Talent Leads ad sets include:
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Single image ads
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Carousel image ads
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Video ads
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Spotlight ads
Talent leads ad sets will automatically select talent leads as the optimization goal. The talent leads optimization goal allows you to choose from the bidding strategies:
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Maximum delivery (Automated)
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Manual bidding (Enhanced)
You can also change the optimization goal to:
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Landing page clicks
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Impressions
If you change the optimization goal, only manual bidding is available.
Learn more about how your ad set objective, optimization goal, and bidding strategy affect ad costs.
Clicks are the key result of Talent Leads ad sets. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance metrics
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Engagement
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Conversions
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Bid and Budget
You can also view professional demographic data about members who are interacting with your ads. Learn more about how to view professional demographic analytics.
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When you create an ad set, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your ad set spends, and when your ad set runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
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We’ve recently updated the candidate InMail experience to provide quicker and clearer responses to InMail messages with one-click reply buttons. Candidates can now accept or decline your InMail message with a quick reply before responding to your message with additional details. Because of this, when a candidate responds with only the No thanks or Yes quick reply and no text, the InMail message notification you receive won’t show any additional information.
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If you’re experiencing issues with turning on two-factor authentication in LinkedIn Recruiter, we recommend completing the following steps.
If you receive an error message when entering your two-factor authentication code:
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You can turn on two-factor authentication through your LinkedIn.com account. Be sure to verify that you have a phone number associated with your account.
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TeamLink helps sellers find the best path into prospect and customer accounts, to get more warm introductions and make connections faster. TeamLink Extend can increase the size of a company’s TeamLink network by adding teammates who don’t have a Sales Navigator license.
Invite team members to use TeamLink Extend
As an admin, you can add people to your TeamLink network by assigning them a TeamLink Extend license from LinkedIn Admin Center.
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LinkedIn ads help you reach the world's largest professional community across a range of formates and platforms.
As a members-first platform, we aim to show ads that are relevant and useful to our members. To support this, you can define your target audience using specific professional attributes, helping you deliver content to the people most likely to engage with your message.
We are a members-first organization and believe that when you see ads on LinkedIn, they should be useful and interesting to you. Our marketing solutions allow advertisers to select specific characteristics to help them reach their ideal audience. The ads you see on LinkedIn are then targeted to provide content relevant to you.