Choose website conversions for your advertising objective to capture leads on your website and encourage valuable actions that you define. This objective is at the bottom of the marketing funnel.
Website conversions ad objective
Last updated: 2 months agoImportant to know
Conversion tracking must be enabled to utilize this objective.
Available ad formats, bidding strategies, and optimization goals
We surface only ad formats, bidding strategies, and optimization goals that support your website conversion objective. Website conversions are selected as your optimization goal by default.
The ad formats, bidding strategies, and optimization goals available vary depending on the setting. Learn more about the available options in the following table:
| Setting | Available options |
|---|---|
| Ad formats |
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| Bidding strategies |
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| Optimization goals |
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Reporting metrics
Conversions are the key result of the website conversions ad objective. You can view a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
- Performance metrics
- Engagement
- Conversions
- Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.
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Encourage members to visit your website or landing page when you select website visits as your ad set objective. Website visits ad sets are shown to those most likely to click on your ad, which directs them to your website, landing page, or other URL. The website visits ad objective is in the middle of the marketing funnel, which aims to help your audiences consider your business for their needs.
Available ad formats, bidding strategies, and optimization goals
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Get qualified leads through the lead generation advertising objective. With this objective, members who click on your ad are shown a Lead Gen Form that is pre-filled with their LinkedIn profile data. This objective is at the bottom of the marketing funnel, which encourages valuable actions that you define.
Available ad formats, bidding strategies, and optimization goals
We surface only those ad formats, bidding strategies, and optimization goals that support your lead generation objective. If you don’t have a Conversions API integration set up, leads are selected as your optimization goal by default.
The ad formats, bidding strategies, and optimization goals available vary depending on the setting. Learn more about the available options in the following table:
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A marketing objective is a specific, measurable goal that guides your advertising efforts. It helps you focus your campaign or ad set on achieving a particular outcome, such as increasing brand awareness, driving website traffic, or generating leads. When you create a campaign or ad set, you’ll select the objective that aligns with your marketing goals. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
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When you create an ad set, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your ad set spends, and when your ad set runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
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You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag conversions in Campaign Manager include conversions based on the Insight Tag and conversions based on an image pixel.
Prerequisites
Before you set up Insight Tag conversions, decide the conversion tracking method you’d like to use: