Share videos with more people when you select video views as your ad set objective. The video views objective is in the middle of the marketing funnel, which aims to help your audiences consider your business for their needs.
Video views ad objective
Last updated: 2 months agoAvailable ad formats, bidding strategies, and optimization goals
To support your goal of getting more views, video is the only ad format available for this objective. Video views are selected as your optimization goal by default.
The bidding strategies and optimization goals available vary depending on the setting. Learn more about the available options in the following table:
| Setting | Available options |
|---|---|
| Ad formats |
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| Bidding strategies |
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| Optimization goals |
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Here's a tip
If you change the optimization goal for an ad set, you can only select manual bidding as a bidding strategy.
Reporting metrics
Getting your videos seen is the key result of the Video Views ad objective. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
- Performance metrics
- Engagement
- Conversions
- Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.
Learn more
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The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
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TeamLink helps sellers find the best path into prospect and customer accounts, to get more warm introductions and make connections faster. TeamLink Extend can increase the size of a company’s TeamLink network by adding teammates who don’t have a Sales Navigator license.
Invite team members to use TeamLink Extend
As an admin, you can add people to your TeamLink network by assigning them a TeamLink Extend license from LinkedIn Admin Center.
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LinkedIn ads help you reach the world's largest professional community across a range of formates and platforms.
As a members-first platform, we aim to show ads that are relevant and useful to our members. To support this, you can define your target audience using specific professional attributes, helping you deliver content to the people most likely to engage with your message.
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Two-factor authentication (2FA) is a type of Multi-Factor Authentication (MFA) that requires a person to use more than one form of verification to access an account, usually by "knowing something" such as a password and by "having something" such as a mobile device.
When LinkedIn does not recognize the device that you're attempting to use to sign in to your Recruiter account, you'll be asked to enter your LinkedIn.com account password as the first layer of verification and a pin code as the second step of verification. The pin code will be sent to your phone via text message (SMS) or authenticator app, depending on the two-factor authentication method you selected:
- Text (SMS): You’ll need a phone capable of receiving SMS (text) messages. The phone number you enter to turn on two-factor authentication won’t appear on your LinkedIn profile. Note: Carrier charges may apply.
- Authenticator App: This method uses an app-based authentication code. You’ll need a phone compatible with an authenticator app, such as Microsoft Authenticator.
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To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn InsightTag 2.0.
To add the LinkedIn InsightTag 2.0 to Google Tag Manager:
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Go to tagmanager.google.com and sign in.
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Select your account and your container.
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In the New Tag box, click Add a new tag.
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Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.
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