You can view the metrics specific to Sponsored Messaging when you select Sponsored Messaging as a column view from the reporting dashboard or when exporting a report. Sponsored Messaging metrics are only available for message ads and conversation ads.
Sponsored Messaging metrics in Campaign Manager
Last updated: 6 months agoImportant to know
We’ve made improvements to our impression and click measurement methodology for Sponsored Messaging ad sets to provide metrics in alignment with industry standards. Changes were also made to video metrics.
Sponsored Messaging metrics
Sponsored Messaging metrics are available in Campaign Manager from the reporting dashboard.
The following table lists the Sponsored Messaging metrics.
| Metric | Description |
|---|---|
| Sends | The number of times your Sponsored Messaging ad was delivered. |
| Opens | The number of times your Sponsored Messaging ad was first opened. |
| Sponsored Messaging Clicks | The clicks on a call-to-action (CTA) button, body hyperlinks, and desktop banner. |
| Button Clicks | The number of clicks on your CTA button. |
| Banner Clicks | The number of clicks on your 300 x 250 banner. |
| Link Clicks | The number of clicks on any hyperlinks in your message body. |
| Open rate | The total opens divided by total sends. |
| Click to Open Rate | The percentage of people who click after opening your Sponsored Messaging ad (clicks divided by opens). |
| Cost per Send | The total spend divided by total sends, which is the total number of times the ad was displayed. |
| Cost per Open | The total spend divided by total opens. |
| Average CPC | Starting July 2024, Average CPC is no longer reported. Historical data from ad sets before July 2024 aren't affected. |
Additional ad set metrics
Other metrics available for your ad campaign include:
Learn more
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