Ads on LinkedIn are required to meet standards of editorial quality and follow our Professional Community Policies.
Ad guidelines for ad review and approval
Last updated: 11 months agoGuidelines for ad creative content
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Ad content must comply with our LinkedIn Advertising Policies and LinkedIn User Agreement.
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Use standard text, spelling, and grammar.
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Avoid excessive capitalization (other than valid acronyms, product names, or company names), emojis, or contact information.
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Exclude pop-ups, pop-unders, animated gifs, or unrelated hashtags.
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Use an appropriate title, language, and imagery.
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Do not use “LinkedIn'' in the ad content or imply affiliation with or endorsement by LinkedIn (the corporation, brand, or site).
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Your ad may use the phrase “find me on LinkedIn” in accordance with our Trademark Guidelines.
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Test ads will not be approved.
In addition, ad content should:
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Include truthful claims.
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Provide accurate pricing, offers, and discounts matching the landing page.
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Ad creative and landing page language should match the audience language selected in ad set audience settings.
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Use supported languages for LinkedIn Ads sets.
Guidelines for ad landing pages
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Include working links (URLs) and a functioning back button.
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Include a consistent display and landing page URLs.
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Provide clear billing practices that are fair, legal, and easily findable.
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Include a privacy policy, as applicable.
Ad creatives are automatically submitted for review when an ad set is launched or when an ad creative is edited while an ad set is running.
As a best practice, we recommend creating your ad set at least 48 hours in advance, in case you need to edit your ad following review.
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If an ad or Lead Gen Form’s status is listed as Rejected in Campaign Manager, it means that our team reviewed your ad and found the content, landing page, or form to be in violation of our Advertising Policies.
View the reason an ad or Lead Gen Form is not approved
You can view the reason the ad or Lead Gen Form was not approved by reviewing one of the following:
The rejection notice page shares details about why your ad or form was not approved, a link to edit your ad or form, and an option to submit an appeal if you believe your ad or form already aligns with our Advertising Policies.
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To maintain the professionalism and integrity of the site, new ad sets (and changes to existing ad sets) will not run live until the associated ad or Lead Gen Form is approved through our ad review process to ensure it meets our Advertising Policies.
Ad review process
We strive to review ads and forms as soon as possible and usually within 24 hours.
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Once you’ve created and saved ad creatives to a ad set in Campaign Manager, there are options to edit the details of the ad, such as the headline, copy, image, or landing page URL.
Note: The ability to edit ad creatives varies by ad format. Sponsored Content creatives can't be edited after your ad set has completed.
Learn more below about how to edit creatives for the following ad formats:-
- Message ads
- Conversation ads
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Depending on the Sponsored Content ad format selected and how your ad was created, you may be able to make edits to the ad. Sponsored Content ads include the following ad formats:
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When you create an ad set, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your ad set spends, and when your ad set runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.