Reserved Ads allow you to reserve the first ad slot in the LinkedIn feed to maximize visibility for your high-priority campaigns.
Create Reserved Ads in Campaign Manager
Last updated: 2 weeks agoPrerequisites
When you create a Reserved Ads reservation, keep in mind:
- Reserved Ads are only available for the brand awareness objective and the impressions optimization goal.
- You can only use the following Sponsored Content ad formats: Single image, carousel, premiere video, video, event, document, and thought leader ads.
For additional requirements and guidelines, learn more about Reserved Ads.
Important to know
After your reservation has been created, ad sets must be launched before the start date (UTC 00:00). We recommend launching at least 48 hours prior to allow sufficient time for ad review and ensure that ad delivery is not impacted.
Step 1: Set up a reservation with your representative
To set up your reservation:
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Reach out to your representative to set up your contract, add campaign and ad set details, and secure your reservation.
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Once set up, your representative will send you a link to review. Please review and contact your representative if any updates are needed.
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After you confirm that your reservation is correct, use the instructions below to add your ads to Campaign Manager and launch your ad set.
Step 2: Add your ads in Campaign Manager
To add an ad to your reservation:
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Go to your ad account in Campaign Manager.
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Click Advertise on the left side, then click Ad sets at the top.
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After you find your Reserved Ads ad set, move your cursor over the name and click Edit.
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Review your ad set details and click the Next button.
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On the Ads in this ad set page:
- To create a new ad, click the Create new ad button. Fill out the required fields, then click Save ad. For more details on how to create each type of ad, please see the table below.
- To use an existing ad, click Browse existing. Select the checkbox next to your ad, then click Add to ad set.
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After you’ve added your ads, click the Next button.
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Review your reservation details and click the Schedule launch button at the bottom. We recommend that you launch your ad set at least 48 hours in advance to ensure ad review completion before your reservation start date.
- For reservations of seven days or more, your reservation has a 36-hour grace period after the original campaign start date (UTC 00:00). You may launch your ad set during this grace period, but launching after the original start date may reduce delivery
- For reservations under seven days, the launch button will be disabled once the start date has passed.
Here's a tip
- Reservation details (audience, schedule, budget, ad format, frequency cap) can be edited up to four days before the campaign start date. Edits replace the existing reservation with a new booking, which may result in updated estimates (CPM, impressions, reach).
- Within four days of the start date, editing is no longer permitted Reservation editing must be made by a LinkedIn representative.
- After an ad set has launched, the reservation and ad set cannot be edited or canceled. However, you may add, edit, or pause creative variations, provided that the ad set has at least one active creative at all times. New or edited creative variations must go through ad review, which can take up to 24 hours.
How to create each type of ad format available for Reserved Ads
Click the links below to learn how to create each ad format.
| Ad format | Help Center article |
|---|---|
| Single image ad | Create single image ads |
| Carousel ad | Create carousel image ads |
| Video ad | Create video ads |
| Premiere video ad | Create premiere video ads |
| Event ad | Create event ads |
| Document ad | Create document ads |
| Thought leader ad | Create thought leader ads |
Learn more