Thomas J Thompson

Thomas J Thompson Thomas J Thompson is an influencer

Chief Economist @ Havas | Entrepreneur in Residence @ Harvard

Dallas, Texas, United States
9K followers 500+ connections

About

As the Chief Economist at Havas Edge, I specialize in applying behavioral economics to develop innovative advertising and marketing strategies that drive real results. My focus is on understanding the intricate economic and psychological factors that shape consumer decision-making in today’s fast-paced, evolving market.

By analyzing both qualitative and quantitative data, I decode the motivations and biases behind consumer choices, allowing brands to connect with their audiences more effectively. I apply these insights to guide businesses in making strategic decisions about their media and advertising investments, ensuring they are positioned to maximize return on investment while navigating the complexities of the economic landscape.

Through my work, I examine macroeconomic trends and their impact on consumer spending behavior, offering evidence-based recommendations that tie advertising initiatives directly to business objectives. I also help brands anticipate market shifts by leveraging a deep understanding of consumer sentiment, market conditions, and economic indicators. My approach combines data-driven analysis with a keen understanding of behavioral drivers to help businesses stay ahead of the curve.

Additionally, I excel in communicating these complex insights to a wide range of stakeholders, presenting them in a way that fosters buy-in and supports strategic decision-making. With a unique blend of expertise in economics and consumer behavior, I am dedicated to helping brands navigate uncertainty and capitalize on opportunities for growth in an increasingly competitive environment.

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Experience

  • Havas Edge Graphic

    Chief Economist

    Havas Edge

    - Present 5 years 4 months

    Addison, Texas, United States

    At Havas Edge, we created performance marketing - the fusion of brand marketing with the efficiency of direct response - to help clients achieve the metrics that are critical to business health.

    To ensure your campaigns are successful, we strive to understand your audience, your competitors, and your industry overall. Our team of in-house experts utilize leading edge resources help you gain a competitive advantage and achieve business success.

    We understand that success depends…

    At Havas Edge, we created performance marketing - the fusion of brand marketing with the efficiency of direct response - to help clients achieve the metrics that are critical to business health.

    To ensure your campaigns are successful, we strive to understand your audience, your competitors, and your industry overall. Our team of in-house experts utilize leading edge resources help you gain a competitive advantage and achieve business success.

    We understand that success depends on delivering the right message to the right person at the right time, but we also understand impacts to what constitutes a right message; who is the right person; and when is the right time.

  • Harvard Alumni Entrepreneurs Graphic

    Entrepreneur in Residence

    Harvard Alumni Entrepreneurs

    - Present 3 years

    Cambridge, Massachusetts, United States

    As an Entrepreneur in Residence at Harvard AE, I provide expert guidance and mentorship to early-stage and growth-stage entrepreneurs, helping them navigate the complexities of launching, scaling, and exiting businesses. Leveraging my experience in business strategy and economics, I support entrepreneurs in refining their business models, honing their strategic direction, and connecting with resources across Harvard AE’s global network. My role involves participating in events, offering…

    As an Entrepreneur in Residence at Harvard AE, I provide expert guidance and mentorship to early-stage and growth-stage entrepreneurs, helping them navigate the complexities of launching, scaling, and exiting businesses. Leveraging my experience in business strategy and economics, I support entrepreneurs in refining their business models, honing their strategic direction, and connecting with resources across Harvard AE’s global network. My role involves participating in events, offering real-world advice, and contributing to programs such as the Accelerator and the Academy, where I help empower the next generation of innovators and leaders.

  • bloomfield knoble Graphic

    Chief Operating Officer, Strategy

    bloomfield knoble

    - 21 years 8 months

    Dallas/Fort Worth Area

    Provide creative insight and drive growth for a strategic marketing firm specializing in both B2B and B2C services. Analyze current market position and research integrated campaign strategies to boost company growth and revenue. Identify potential clients and create engaging, attractive call-to-actions. Strategically plan numerous projects and marketing campaigns for clients.

    Project Portfolio Includes: U.S Department of Treasury, Fannie Mae, Frito Lay, Nationstar Mortgage and…

    Provide creative insight and drive growth for a strategic marketing firm specializing in both B2B and B2C services. Analyze current market position and research integrated campaign strategies to boost company growth and revenue. Identify potential clients and create engaging, attractive call-to-actions. Strategically plan numerous projects and marketing campaigns for clients.

    Project Portfolio Includes: U.S Department of Treasury, Fannie Mae, Frito Lay, Nationstar Mortgage and more.

    Key Achievements:

    • Communicated with clients to uncover innovative marketing concepts that coincided with brand goals.
    • Developed and executed a campaign designed to stave foreclosure for 1.6M homeowners.
    • Making Home Affordable Program marketing campaign partnering with US Department of Treasury
    • Increased client sales 230% by creating traditional marketing campaign for Frito Lay
    • Revolutionized marketing concepts by incorporating machine learning and artificial intelligence tactics.
    • Recognized with multiple advertising awards for developing highly-successful campaigns.

  • United States Navy Reserve Graphic

    Intelligence Officer

    United States Navy Reserve

    - 12 years 1 month

    The collection, evaluation, analysis and dissemination of military intelligence information to support the anticipated need for decision-making by armed forces as part of operational primacy.

Education

Licenses & Certifications

Volunteer Experience

  • AAFMAA Mortgage Services LLC (AMS) Graphic

    Board Member

    AAFMAA Mortgage Services LLC (AMS)

    - Present 3 years 2 months

    AAFMAA Mortgage Services, also known as AMS, is a subsidiary of the American Armed Forces Mutual Aid Association (AAFMAA). AAFMAA Mortgage Services specializes in providing mortgage solutions primarily to members of the military community, including active duty, retired, and veteran service members, as well as their families.

    AAFMAA Mortgage Services offers a range of mortgage options, including conventional loans, VA loans, and jumbo loans, tailored to the unique needs of military…

    AAFMAA Mortgage Services, also known as AMS, is a subsidiary of the American Armed Forces Mutual Aid Association (AAFMAA). AAFMAA Mortgage Services specializes in providing mortgage solutions primarily to members of the military community, including active duty, retired, and veteran service members, as well as their families.

    AAFMAA Mortgage Services offers a range of mortgage options, including conventional loans, VA loans, and jumbo loans, tailored to the unique needs of military personnel. They understand the challenges and specific circumstances that military families may face and aim to provide personalized service and support throughout the mortgage process.

    By specializing in mortgages for the military community, AAFMAA Mortgage Services strives to offer competitive rates, flexible terms, and a streamlined application process. They are committed to assisting military members in achieving their homeownership goals and ensuring a smooth and efficient mortgage experience.

Skills

Honors & Awards

  • Bronze APEX

    Digital Signage Expo

  • Bronze Addy

    Dallas Ad League

  • Gold Addy

    Dallas Ad League

  • Silver Addy

    Dallas Ad League

  • Standard of Excellence

    Web Marketing Association

Languages

  • Arabic

    Limited working proficiency

  • French

    Limited working proficiency

Organizations

  • Society for Consumer Psychology

    Member

    - Present

    The Society for Consumer Psychology (SCP) is a leading academic and professional organization dedicated to advancing the scientific understanding of consumer behavior. Affiliated with the American Psychological Association, SCP brings together scholars and practitioners who study how psychological processes influence consumer decision making, market dynamics, and the effectiveness of marketing and communication strategies. The society promotes rigorous research and collaboration between…

    The Society for Consumer Psychology (SCP) is a leading academic and professional organization dedicated to advancing the scientific understanding of consumer behavior. Affiliated with the American Psychological Association, SCP brings together scholars and practitioners who study how psychological processes influence consumer decision making, market dynamics, and the effectiveness of marketing and communication strategies. The society promotes rigorous research and collaboration between academia and industry to better understand how consumers evaluate choices, respond to incentives, and navigate complex marketplaces.

  • Academy of Marketing Science

    Member

    - Present

    The Academy of Marketing Science (AMS) is the premier professional association for marketing academics. For more than 50 years, AMS events and publications have connected scholars from across the globe seeking innovative solutions to drive the marketing profession forward.

  • Association of National Advertisers

    Member

    - Present

    The Association of National Advertisers (ANA) is a leading organization in the United States representing marketers and advertisers. It advocates for the industry, promoting ethical practices and fair competition through legislative and policy efforts. ANA offers educational programs, workshops, and conferences to keep advertisers informed about industry trends and fosters networking opportunities. The organization conducts research, publishes reports, and sets guidelines to maintain high…

    The Association of National Advertisers (ANA) is a leading organization in the United States representing marketers and advertisers. It advocates for the industry, promoting ethical practices and fair competition through legislative and policy efforts. ANA offers educational programs, workshops, and conferences to keep advertisers informed about industry trends and fosters networking opportunities. The organization conducts research, publishes reports, and sets guidelines to maintain high advertising standards. Collaborating with industry stakeholders, ANA drives initiatives and thought leadership, serving as a voice for innovation and creativity in advertising. For the most current information, it is advised to visit their official website or recent sources.

  • Association for Consumer Research

    Member

    - Present

    ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.

  • American Economic Association

    Member

    - Present

    The American Economic Association (AEA) is a professional organization of economists in the United States. It was founded in 1885 and is one of the oldest and most prominent professional associations for economists globally. The AEA aims to promote the study of economics and enhance the understanding of economic issues through research, publications, conferences, and other activities. The association publishes several highly regarded academic journals, including the American Economic Review…

    The American Economic Association (AEA) is a professional organization of economists in the United States. It was founded in 1885 and is one of the oldest and most prominent professional associations for economists globally. The AEA aims to promote the study of economics and enhance the understanding of economic issues through research, publications, conferences, and other activities. The association publishes several highly regarded academic journals, including the American Economic Review (AER), which is one of the leading peer-reviewed economic journals in the world. The AEA also organizes an annual meeting where economists from academia, government, and other sectors come together to present and discuss their research. The AEA is involved in shaping economic policy and providing expert advice on economic matters. It advocates for the importance of economic research and its application to real-world problems. The association also engages in educational activities to promote economic literacy and provide resources for economists at various stages of their careers. Membership in the American Economic Association is open to economists and individuals with an interest in economics, both within and outside the United States. The association provides various benefits to its members, such as access to journals and publications, networking opportunities, and professional development resources.

  • Economic Science Association

    Member

    - Present

    The Economic Science Association (ESA) is a professional organization that focuses on advancing the understanding and application of experimental economics and related fields. The ESA was established in 1986 and has since become a leading platform for researchers, practitioners, and scholars interested in experimental and behavioral economics. The primary goal of the Economic Science Association is to promote research and collaboration in experimental economics. Experimental economics involves…

    The Economic Science Association (ESA) is a professional organization that focuses on advancing the understanding and application of experimental economics and related fields. The ESA was established in 1986 and has since become a leading platform for researchers, practitioners, and scholars interested in experimental and behavioral economics. The primary goal of the Economic Science Association is to promote research and collaboration in experimental economics. Experimental economics involves conducting controlled experiments to study economic behavior, test economic theories, and investigate decision-making processes. The ESA organizes an annual conference where researchers from around the world present their experimental research findings and discuss various topics related to experimental economics. This conference serves as a forum for exchanging ideas, networking, and fostering interdisciplinary collaborations among economists, psychologists, sociologists, and other social scientists. In addition to the annual conference, the Economic Science Association supports the publication of experimental research through its affiliated journal, the Journal of the Economic Science Association (JESA). JESA provides a platform for researchers to disseminate their experimental findings and contributes to the advancement of knowledge in the field. Membership in the ESA is open to researchers, academics, students, and professionals with an interest in experimental economics. Members can benefit from access to resources, networking opportunities, and participation in ESA activities and initiatives. The Economic Science Association plays a significant role in promoting the understanding and application of experimental economics, fostering collaboration among researchers, and advancing the field through empirical research and academic exchange.

  • National Association for Business Economics

    Member

    - Present

    NABE is the premier professional association for business economists and others who use economics in the workplace. Since 1959, NABE has attracted the most prominent figures in economics, business, and academia to its membership with highly-regarded conferences, educational and career development offerings, industry surveys, and its unrivaled networking opportunities. Past presidents of NABE include former Chairman of the Board of Governors for the Federal Reserve System, Alan Greenspan…

    NABE is the premier professional association for business economists and others who use economics in the workplace. Since 1959, NABE has attracted the most prominent figures in economics, business, and academia to its membership with highly-regarded conferences, educational and career development offerings, industry surveys, and its unrivaled networking opportunities. Past presidents of NABE include former Chairman of the Board of Governors for the Federal Reserve System, Alan Greenspan, several former Federal Reserve Governors, and other senior business leaders.

  • Society for the Advancement of Behavioral Economics

    Member

    - Present

    The Society for the Advancement of Behavioral Economics (SABE) is a community of scholars dedicated to advancing the field of behavioral economics. SABE was founded in 1982 and serves as a platform for researchers from various disciplines to come together and foster interdisciplinary collaboration in the study of behavioral economics. The society aims to promote innovative and creative work that expands the understanding of economic behavior beyond traditional economic assumptions. Behavioral…

    The Society for the Advancement of Behavioral Economics (SABE) is a community of scholars dedicated to advancing the field of behavioral economics. SABE was founded in 1982 and serves as a platform for researchers from various disciplines to come together and foster interdisciplinary collaboration in the study of behavioral economics. The society aims to promote innovative and creative work that expands the understanding of economic behavior beyond traditional economic assumptions. Behavioral economics, as explored by SABE, involves incorporating insights and methodologies from psychology, sociology, anthropology, neuroscience, history, political science, biology, and other related disciplines. By utilizing a more flexible set of tools, including experimentation and empirical analysis, behavioral economics seeks to explain a broader range of economic and behavioral phenomena. SABE provides a forum for scholars to share their research, exchange ideas, and develop productive collaborations. The society organizes conferences, workshops, and other events where members can present their work and engage in discussions on the advancement of behavioral economics.

  • Lambda Chi Alpha Fraternity

    ZI 702

    - Present

    Lambda Chi Alpha is a social fraternity that was founded on November 2, 1909, at Boston University in Boston, Massachusetts, United States. It is one of the largest fraternities in North America, with chapters across the United States and Canada. Lambda Chi Alpha is a member of the North-American Interfraternity Conference (NIC), which is an association of national men's fraternities. The fraternity's core values are Loyalty, Duty, Respect, Service, Stewardship, Honor, Integrity, and Personal…

    Lambda Chi Alpha is a social fraternity that was founded on November 2, 1909, at Boston University in Boston, Massachusetts, United States. It is one of the largest fraternities in North America, with chapters across the United States and Canada. Lambda Chi Alpha is a member of the North-American Interfraternity Conference (NIC), which is an association of national men's fraternities. The fraternity's core values are Loyalty, Duty, Respect, Service, Stewardship, Honor, Integrity, and Personal Courage. These values guide the members in their personal development, leadership, and service to the community. The fraternity places a strong emphasis on leadership development, intellectual growth, and character building. Lambda Chi Alpha has a unique initiation ceremony called the "Ritual," which is designed to instill a sense of brotherhood and commitment among its members. The fraternity's motto is "Vir Quisque Vir," which translates to "Every Man a Man." The organization provides various opportunities for its members to get involved in activities and programs that promote personal growth, social development, and community service. Lambda Chi Alpha also hosts events and programs aimed at raising awareness and funds for charitable causes. In addition to its philanthropic efforts, Lambda Chi Alpha fosters a close-knit community through social events, brotherhood retreats, and alumni engagement. The fraternity values lifelong brotherhood and encourages its members to maintain connections even after their college years.

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