Chief Marketing Officer

Chief Marketing Officer (Portfolio Shared Services)

Location: Remote (U.S.)

Travel: Up to 50%

Preferred Time Zones: Eastern or Central

Geography Requirement: Must be based in a major U.S. metro market with a major airport

Compensation: Competitive Base Salary + Annual Bonus + Equity Participation

Role Overview

Our client is a middle-market private equity firm with a growing portfolio of six platform and add-on companies across multiple industries. Rather than placing a standalone marketing leader at each portfolio company, the firm is intentionally building a shared services marketing model to drive consistency, scale, and measurable value creation across the portfolio.

The Chief Marketing Officer (CMO) will serve as the senior marketing leader across the portfolio, partnering closely with CEOs, executive leadership teams, and PE Operating Partners to design and execute tailored go-to-market strategies for each company while building a centralized marketing function that can scale with future acquisitions.

This is a highly visible, execution-oriented leadership role ideal for a marketing executive who thrives in PE-backed environments and knows how to balance strategy with hands-on delivery.

Key Responsibilities

Portfolio-Level Marketing Leadership

• Serve as the senior marketing leader across all portfolio companies, aligning marketing strategy with investment theses and value-creation plans
• Partner directly with portfolio company CEOs, Presidents, and leadership teams to establish company-specific marketing roadmaps
• Act as a strategic advisor to PE Operating Partners on branding, demand generation, and growth initiatives

Shared Services Model Development

• Design, build, and lead a shared services marketing organization supporting all portfolio companies
• Define which marketing functions are centralized vs. embedded (e.g., brand, demand gen, digital, content, analytics, PR)
• Recruit, hire, and develop a high-caliber internal marketing team and manage select external agencies and vendors

Go-to-Market & Growth Strategy

• Develop and execute marketing strategies across B2B and/or B2C environments (depending on portfolio mix)
• Lead initiatives across brand positioning, digital marketing, demand generation, product marketing, and customer acquisition
• Support new market entry, product launches, and cross-sell / upsell initiatives across the portfolio

M&A & Integration Support

• Support pre- and post-acquisition marketing diligence and integration efforts
• Rapidly assess acquired companies’ marketing maturity and implement scalable best practices
• Ensure consistent messaging, brand alignment, and go-to-market execution post-close

Data, Analytics & ROI

• Establish KPI frameworks and dashboards to measure marketing effectiveness and ROI
• Tie marketing initiatives directly to revenue growth, customer acquisition costs, and margin expansion
• Regularly report performance to executive leadership and PE sponsors

Ideal Candidate Profile

• 15+ years of progressive marketing leadership experience, including senior-level roles
• Proven experience working in private equity-backed or high-growth environments
• Demonstrated success building and leading shared services or centralized marketing functions
• Strong executive presence with the ability to influence CEOs, Boards, and Operating Partners
• Hands-on, execution-oriented leader — comfortable moving from strategy to implementation
• Experience supporting M&A activity and post-acquisition integration strongly preferred
• Willing and able to travel up to 50% across portfolio company locations

Compensation & Incentives

• Competitive base salary
• Performance-based annual bonus
• Meaningful equity participation aligned with portfolio value creation

Why This Role

• Opportunity to build a best-in-class shared services marketing platform from the ground up
• Direct impact on growth and exit outcomes across multiple portfolio companies
• High visibility with senior leadership and private equity sponsors
• Long-term upside through equity participation