Creative Director

ABOUT MULTIPLY

We're an agency that fights boring for leading beverage and CPG brands. We started in earned media and social, and we’ve evolved into a modern full-service creative shop.

Our values are simple: 

Happy - a place people want to be

Daring - bold work that moves the needle

People - we take care of each other

THE GIST

You make things people actually want to talk about. Not ads people skip. Not campaigns that check boxes. You create work that earns attention because it deserves it.

At Multiply, we Fight Boring. We grew up in PR and social, which means we know how to break news and break the internet. Now we're building something bigger: the next great agency of record for food and beverage brands. Full-service—paid, social, earned, owned—and we need a Creative Director who can concept across all of it.

This isn't a traditional CD role. We're not looking for someone who only knows how to make TV spots. But you should know how to make a great one when the moment calls for it. You should also know when a scrappy iPhone shoot, an AI-generated concept, or a clever stunt will hit harder than a big production. We want someone who thinks earned-first—Will this get covered? Will this get shared? Will this make culture?—then figures out how to extend it everywhere, with whatever tools make sense.

WHAT YOU'LL DO

Lead Ideas

• Be the primary conceptual engine for the agency. We need big, bold ideas that work across channels and make news.
• Think earned-first: create concepts that journalists want to cover, creators want to riff on, and people want to share.
• Concept for any channel—a viral social stunt, a paid spot, an influencer activation, an experiential moment—whatever the idea demands.
• Push work beyond "good enough." Keep asking: Is this interesting? Would I share this? Does this deserve attention?

Lead People

• Be a department head. Mentor, develop, and hold accountable a team of art directors, designers, copywriters, strategists, and content creators.
• No drama. Model the collaborative, ego-light culture we're building. Solve problems, don't create them.
• Manage workflow, scope hours, and utilization. Creative excellence and business sustainability go together.
• Help us hire and build the creative team as we grow.

Lead Quality

• Own creative output across the agency. Everything that goes out the door reflects your standards.
• Uphold brand guidelines, platform best practices, and creative strategy—for clients and for Multiply itself.
• Provide direction on shoots, storyboards, mock-ups, and creative development.
• Manage external creative partners—photographers, videographers, freelancers—when projects call for them.

Lead Growth

• Be a key voice in new business pitches. Develop creative concepts and presentations that win work.
• Drive Multiply's own brand. Help us practice what we preach.

WHO YOU ARE

• 12+ years leading creative work at an agency (Ad, PR, social, integrated, or digital—not only exclusively traditional advertising). Your portfolio shows campaign concepts that worked across disciplines: copy, design, video, influencer, social, experiential.
• You think in ideas, not formats. The concept comes first. Then you figure out where it lives—a TikTok, a billboard, a stunt, a spot, all of the above.
• You have a culture first instinct. You naturally think: What's the headline? What's the hook? Why would someone cover this?
• You're culturally fluent. You know what's happening online, what's getting traction, and what feels tired. You can spot a moment and know when a brand should (or shouldn't) jump in.
• You've worked with consumer/lifestyle brands—especially beverage, food, or CPG. You understand how these categories move.
• You can present and sell work. To clients, to internal teams, in new business. You articulate why an idea works, not just what it is.
• You lead without ego. You mentor generously, give direct feedback, and elevate the people around you. Zero drama.
• You're comfortable with ambiguity. We're building this as we go. You'll help shape what the creative department becomes.

COMPANY BENEFITS

• 100% remote (NYC metro preferred)
• 100% paid health insurance
• Dental, vision, life, disability options + mental health support
• FSA/HSA options
• 401(k) program
• Unlimited vacation
• 11 company holidays + closed Dec 23–Jan 2
• Weekly wellness hours
• Quarterly retreats
• Best-in-class technology and systems

Multiply is an equal opportunity employer. We fight boring—and we believe diverse teams make the most interesting work.