EMERGING BLUE

Creative Director - Beauty Brand

EMERGING BLUE New York, NY

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Job Description

Creative Director

Reports To: Executive Vice President & General Manager

Direct Reports: 5

Overview

A leading clinical skincare brand is seeking a highly strategic and hands-on Creative Director to lead the brand’s visual expression across all consumer touchpoints. This role is responsible for driving a cohesive, elevated, and performance-driven creative vision that supports brand growth, innovation, and market leadership.

The Creative Director will oversee a multidisciplinary internal creative team operating as a full-service in-house agency, producing all creative assets across digital, retail, packaging, and campaign channels. The ideal candidate is equally comfortable setting high-level creative vision and executing with precision, possessing a deep understanding of modern beauty, storytelling, and conversion-focused design.

Key Responsibilities

  • Define and lead the overarching creative vision for the brand, ensuring consistency, innovation, and excellence across all channels and platforms
  • Own and direct 360° campaign development from concept through execution across digital, social, retail, experiential, and e-commerce channels
  • Oversee and actively contribute to packaging design, ensuring innovation, shelf impact, and alignment with brand equity
  • Lead the development of in-store merchandising and retail environments that create compelling, conversion-driven consumer experiences
  • Concept, direct, and produce best-in-class photo and video shoots, including campaign, product, and social content, while working effectively within nimble and creative budgets
  • Maintain a hands-on approach to design execution, with the ability to jump into files, develop assets, and own projects from start to finish
  • Manage and mentor a team of creatives across design, content, and production disciplines
  • Operate the internal creative team as a high-functioning in-house agency, delivering high-quality work with speed, efficiency, and brand consistency
  • Partner closely with Global Marketing, Supply Chain, Product Development, E-commerce, and Sales teams to align creative output with broader business objectives
  • Establish and uphold creative processes, workflows, and standards that enable scalability, efficiency, and operational excellence
  • Stay ahead of industry trends, emerging platforms, and the competitive landscape to continuously evolve the brand’s creative expression
  • Requirements
  • 10+ years of experience in creative leadership roles within beauty or skincare required
  • Proven expertise in 360° creative development, including campaigns, digital, retail, and content production
  • Strong background in packaging design and in-store merchandising
  • Demonstrated experience producing and directing photo and video shoots from concept through post-production
  • Strong portfolio showcasing high-impact, brand-building creative work across multiple channels
  • Experience managing and developing creative teams with a collaborative, performance-driven leadership style
  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment
  • Strong communication and presentation skills with the ability to influence cross-functional stakeholders
  • Highly organized with exceptional attention to detail and project management capabilities
  • What Success Looks Like
  • A clear, differentiated creative vision that elevates brand perception and drives measurable business results
  • Seamless execution of integrated 360° campaigns that perform across all channels
  • Best-in-class packaging and retail presence that stands out in a competitive landscape
  • An efficient, motivated, and high-performing in-house creative team delivering consistently exceptional work
  • Strong cross-functional collaboration that supports innovation, speed-to-market, and business growth

Hybrid Schedule

Onsite Tuesday - Thursday

Fridays end at 3pm

Summer Fridays

Salary Range of $165-190k
  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Design, Art/Creative, and Information Technology
  • Industries

    Staffing and Recruiting

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