Creative Strategist

A fast growing legal tech company is looking for a Creative Strategist to join its team on a part-time (15-20hr/wk) contract basis.

This is not a brand strategy role. It is not an organic social role. It is not a content strategy role.

This role sits at the intersection of creative, performance, and strategy. You will be responsible for turning performance insights into stronger creative direction across paid social, shaping briefs, identifying what is working in market, and helping improve creative hit rate over time.

The right person understands how to take data, audience insight, and competitive learnings and turn them into sharper creative for acquisition.

The ideal background is someone who has worked in health tech, legal tech, fintech, healthcare, or another service based category where the product is more complex or more regulated industry.

Location: Remote

WHAT YOU WILL OWN

Creative Strategy and Briefing

• Develop performance driven creative briefs for paid social campaigns, primarily across Meta.
• Translate performance data, competitor findings, and in market learnings into clear strategic direction for the creative team.
• Identify what is working, what is not, and why, then turn those learnings into actionable iteration plans.
• Help sharpen the strategy behind acquisition creative by bringing stronger structure, clarity, and direction to the briefing process.

Creative Testing and Optimization

• Build and guide structured creative testing frameworks to improve performance over time.
• Turn campaign results into clear recommendations around what to refine, scale, pause, or test next.
• Help improve the team’s creative hit rate by connecting performance insights directly back to creative concepts and messaging.

Cross Functional Collaboration

• Partner closely with leadership and internal creative team members including copywriters, producers, and editors.
• Act as a strategic sounding board on paid social creative, especially around what is resonating in more considered purchase or service based categories.
• Support a more disciplined test and learn approach across paid social creative development.

WHAT WE ARE LOOKING FOR

• 4+ years experience in creative strategy, performance creative, paid social strategy, or digital advertising.
• Strong understanding of paid social creative, especially across Meta.
• Clear experience turning performance data into strategy, not just reporting on campaign results.
• Experience writing creative briefs and guiding creative development in a performance environment.
• Strong grasp of testing, iteration, and optimization within acquisition focused campaigns.
• Experience working in health tech, healthcare, fintech, legal tech, or another service based category is strongly preferred.
• Ability to work independently, think strategically, and bring structure to an evolving creative process.
• Strong communicator with a clear point of view on what makes paid creative perform.

NON NEGOTIABLES

• You must have direct experience with paid social creative, particularly Meta.
• You must be able to translate performance insights into creative direction and briefs.
• You must have worked on acquisition focused creative, not just brand or awareness campaigns.

If your background is primarily brand strategy, organic social, content marketing, or general integrated marketing, this role is not the right fit.

If you have only worked on ecommerce consumer products and have not touched more considered, service based, or harder to sell categories, you are less likely to be a fit.