Digital Marketing Manager

The short version

We're an 18-person web design, branding, and marketing agency looking for a digital marketing manager with real depth in SEO, paid search, and paid social, plus enough cross-channel experience to understand how content, email, and website performance all connect. This isn't a specialist role. It's a role for someone who's worked across the full mix and knows how the channels feed each other.

Why this role exists

Connective's client base is growing. Accounts are expanding, the work is getting more complex, and our capacity needs to match. We need another senior marketing mind who can own campaigns from strategy through reporting, work directly with clients, and operate with the kind of autonomy that only comes from years of doing this for real businesses.

What this role actually is

You manage digital marketing campaigns across a portfolio of clients. Some are SEO-heavy. Some are running significant ad spend across search and social. Some need all of it. You know what each one requires and you don't drop quality when you switch gears.

Your job is strategy and execution. You develop the plan, you do the work, and you report on the results. Keyword research, technical audits, search term reports, ad copy split tests, Meta campaign builds, content briefs, WordPress edits, conversion tracking in Google Tag Manager. You've done all of this before, and you can do it without someone mapping it out for you.

This is a senior individual-contributor role. You work with junior team members (content writers, link builders, SEO specialists, social media managers), set direction, delegate where appropriate, and QA the output. But they don't report to you.

You're also client-facing. You run marketing meetings, present reporting, talk through strategy, and make recommendations that go beyond the current scope. When you see that a PPC client should be investing in SEO, or that an SEO client's site needs UX work, you say so. You think like a business owner, not a technician.

What this role is not

This isn't a treadmill. We don't churn through deliverables to show activity. If something isn't moving the needle, we stop, reassess, and figure out what will. Every campaign should be tied to a business outcome. You're the person responsible for making that connection.

This also isn't a siloed specialist role. We need someone who understands how paid search data informs SEO strategy, how AI visibility connects to content and citations, how social builds the brand that makes search convert. The channels talk to each other, and so should you.

How you work with the team

You report to our Director of Delivery and work alongside account managers, art directors, web developers, content writers, and specialists across SEO, social, and link building.

Account managers own the client relationship at the strategic level. You own the marketing execution and the client's direct line of communication on campaign performance, reporting, and tactical decisions. When you spot an expansion opportunity, you bring it to the account manager and build the case together. When a campaign isn't performing, you're the one diagnosing it, developing the fix, and presenting it to the client. You own the marketing review agenda. The account manager owns the broader relationship conversation. You own your lane and you lead clearly within it.

You manage your own project work inside Asana, track your time in Toggl, and communicate proactively via Slack. We're a remote team that runs on transparency and follow-through.

What you're walking into

Connective serves a diverse client base across industries: legal, education, finance, eCommerce, healthcare, and more. The learning curve is real. You'll inherit active campaigns at various stages of maturity and be expected to get up to speed quickly.

We believe in long-term relationships. If we make our clients grow, we grow with them. Every win matters. Every report needs to tell a real story. We're helping businesses grow, or else we're failing. There's no middle ground here.

You'll have good people around you. A Director of Delivery who understands how marketing, delivery, and account management connect. A Creative Director with nearly 40 years of agency experience. Account managers who think strategically. A CEO who built the company on genuine client partnerships. And a team of specialists who care about the work.

How we know you're winning

Your clients' campaigns are improving. Rankings are moving. Ad performance is getting tighter. Content is driving real traffic, not just filling a calendar. Your clients are staying because they trust you and see the value. The work is expanding because you're spotting opportunities and making recommendations that grow the scope of what clients invest in. And you're doing all of this without someone hovering over you.

What your first year looks like

First 30 days: deep in learning mode. You've audited every active campaign you've inherited, introduced yourself to every client in your portfolio, and gotten comfortable with how Connective works.

By 90 days: you've had a real strategic conversation with every active client in your portfolio. Not a status update, a conversation about what's working, what isn't, and what's next. You've identified opportunities, established a rhythm with your account managers, and you're running your own campaigns and client communication without hand-holding.

By year's end: your clients' results are measurably better than when you started. Retention is strong. You've expanded at least a few relationships into new services or increased investment. And you've made the case, through your work, that hiring you was the right call.

The person who thrives here

You're a generalist with depth. You're equally comfortable writing content as you are running a technical SEO audit, building a Google Ads campaign with offline conversion tracking, launching a Meta campaign, or hopping into WordPress to make site edits yourself. You don't wait for someone to hand you a task. You see what needs to happen and you do it.

You're good with people. Clients trust you because you tell them the truth, even when the truth is that their campaign isn't working. On a random Tuesday with nothing on fire, you'd be digging into search term reports, studying a client's competitive landscape, or finding the next opportunity hiding in the data.

You're AI fluent. Not just using AI to generate content, but using it as a thinking partner to pressure-test strategy, explore angles, and work smarter. You understand how AI is changing search visibility. If you're not using AI tools daily in your current work, this probably isn't the right fit.

What we need from your background

Required

• 7+ years of hands-on digital marketing experience with strong depth across SEO, paid search, and paid social
• Agency experience strongly preferred
• Proven strategy and execution experience across Google Ads, Meta Ads, and at least one additional paid social platform
• Comfortable working in WordPress and collaborating with developers on implementation
• Strong working knowledge of GA4, Google Tag Manager, and Google Search Console
• Experience managing client relationships directly and presenting campaign performance with clear recommendations
• Ability to speak to specific campaigns where you improved performance with measurable results
• Solid understanding of content marketing and how it supports SEO strategy
• Experience setting up conversion tracking, running split tests, managing budgets, and building reporting clients can actually understand

Strongly Preferred

• Experience with Ahrefs, Screaming Frog, or similar SEO toolsets
• Link acquisition experience
• Offline conversion tracking for paid search
• Sitemap planning and technical collaboration with web developers
• Familiarity with email marketing strategy
• Understanding of AI visibility and search behavior shifts
• Experience using Asana, Google Workspace, Slack, and Toggl

Flexible

• A degree is not required if your experience and results tell the story

Compensation and structure

Base salary: $65,000 to $85,000, depending on experience.

Benefits: Medical, dental, vision. 401(k) with match. Accrual-based PTO (increases with tenure). 16 paid holidays including Christmas week. Remote work. Profit sharing based on company profitability.

Structure: Fully remote, U.S.-based. 38 to 40 hours per week. Semi-flexible schedule. Reports to Director of Delivery.

This position is not eligible for immigration sponsorship.